Presentation on GTM at WordCamp Raleigh. Sorry the live demo can't be included on the slides.

1. Google Tag Manager
Can Do What?
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2. @patrickstoxWordCamp Raleigh 2016

3. What Is Google Tag Manager
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Google Tag Manager is a tag
management system that allows
you to quickly and easily update
tags and code snippets on your
website or mobile app.
Analytics, Conversion Tracking,
Remarketing, etc.

4. What Is Google Tag Manager
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It’s basically a JavaScript injector.

5. Data Layer
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Data layer is simply a JavaScript
array which is used to store
information and send information
to Google Tag Manager container.

6. Accounts & Containers
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7. Workspaces
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8. Support
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9. What’s A Tag?
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A tag is a snippet of code that sends
information to a third party, such as
Google. If you don't use a tag
management solution such as Tag
Manager, you need to add these
snippets of code directly to files on
your website or mobile app.

10. Tags
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“Do Something”

11. Triggers
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Tells Tags when
to “Do Something”

12. Variables
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Just like it sounds, they set Values
to use when called upon. Lots of
built in but can be custom as well

13. Variables
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14. Version Control
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15. Admin
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16. WordPress Plugin
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https://wordpress.org/plugins/dura
celltomi-google-tag-manager/

17. @patrickstoxWordCamp Raleigh 2016

18. Remember?
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19. Inject jQuery
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Or really any scripts

20. External Link Clicks
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http://www.lunametrics.com/labs/r
ecipes/outbound-links/

21. File Downloads
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http://www.lunametrics.com/labs/r
ecipes/file-download-links/

22. Form Engagement
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http://www.simoahava.com/analyti
cs/track-form-engagement-with-
google-tag-manager/

23. JavaScript Errors
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http://www.simoahava.com/gtm-
tips/track-javascript-errors-events/

24. Mailto Link Clicks
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http://www.lunametrics.com/labs/r
ecipes/contact-links/

25. Tel Link Clicks
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http://www.lunametrics.com/labs/r
ecipes/contact-links/

26. Scroll Tracking
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http://www.lunametrics.com/labs/r
ecipes/scroll-tracking/

27. Page Load Timing
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http://www.lunametrics.com/labs/r
ecipes/page-load-timing/

28. Engagement Timer
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http://www.lunametrics.com/labs/r
ecipes/engagement-timer/

29. YouTube
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http://www.lunametrics.com/labs/r
ecipes/youtube-tracking/

30. Cookies
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http://www.lunametrics.com/labs/r
ecipes/cookie-management/

31. Engagement
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http://www.simoahava.com/analyti
cs/track-content-engagement-via-
gtm/
http://www.simoahava.com/analyti
cs/track-content-engagement-part-
2/

32. Injecting Meta Data
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http://www.simoahava.com/seo/dy
namically-added-meta-data-
indexed-google-crawlers/

33. JSON-LD
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http://www.6dglobal.com/blogs/7-
steps-pushing-json-structured-data-
using-google-tag-manager-2015-
03-04

34. Weather
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http://www.simoahava.com/analyti
cs/send-weather-data-to-google-
analytics-in-gtm-v2/

35. SERP Bounce Time
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http://www.simoahava.com/analyti
cs/measure-serp-bounce-time-
with-gtm/

36. Send User IDs
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Hotjar
CRM
https://www.portent.com/training/
connect-crm-web-analytics-
platforms-actionable-insight

37. Lookup Tables
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http://www.seerinteractive.com/bl
og/gtm-match-table-generator/

38. Konami Code
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http://www.simoahava.com/gtm-
tips/add-konami-code-to-your-site/
Demo:
http://www.sitevisibility.co.uk/

39. Google Tag Assistant
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https://chrome.google.
com/webstore/detail/ta
g-assistant-by-
google/kejbdjndbnbjgm
efkgdddjlbokphdefk?hl
=en

40. Reminders
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Don’t fire tags in GTM and on page
Don’t send personal information to GA

41. Resources
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http://www.lunametrics.com/labs/recipes/
http://www.simoahava.com/
http://www.lunametrics.com/blog/
https://analyticsacademy.withgoogle.com/c
ourse/5

42. It’s Demo Time!
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