CEO's need to change the way their companies do business. Why? How? and... Do it Different! Check out these 3 key messages in detail. This presentation was held at the CEO Forum in Taipei, Taiwan.
73. Let us look at the business model
of Nespresso
74.
75.
76. The Business Model of Nespresso
PARTNER
NETWORK
KEY
ACTIVITIES
B2C
Distribution
Machine
Manufacturer
Marketing
OFFER
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
Nespresso
Club
Households
DISTRIBUTION
CHANNELS
Business
Nespresso
Machines
Production
KEY
RESOURCES
Patents
Brand
Distribution
Channels
Coffee
Production
Facilities
COST STRUCTURE
Production
Marketing
B2C
Distribution
Nespresso
Pads
Mail
Order
Retail
Nespresso
.com
Call
Center
Nespresso
Stores
REVENUE STREAMS
1 x Machine
Sales
Repetitive
Pad Sales