REAL WORLD
LINKBUILDING
Patrick Altoft
Director of Search, Branded3

Goal of Linkbuilding
Create just enough links to rank number 1 for your
target keywords without putting clients at risk

DON’T BUILD LINKS
WITHOUT
IMPROVING THE SITE

Automated Content Ideas From Analytics

Send To Your Writers

Vary Anchor Text

Google Suggest & Keyword Tool
used cars
used cars for sale
used cars for sale uk
autotrader
auto trader
auto trader cars
autotrader cars
cars
cars for sale
cars for sale uk
click here for used cars
used car search

Linkbuilding process
Competitor Search Shortlist QA
Analysis Google sites process
Content Pitch
Place links Story ideas
production stories
QA Promote
Track links
process links

The News Method
Monday
Shortlist Press
News Blog Post
Target Sites Release
Brainstorm
Publish Rewrite Syndicate Social

Infographics
• Cost per link?
• Good links?

Infographics
Seed Paid Social
Create
Socially Campaign
Email Email
Pay For
Industry Infographic
Coverage?
Sites Sites

Industrial Strength Tweeting – 6m tweets

Lots of Links
• Hashtags
• Keywords

How can we get social juice to money pages?
• Each entry sends out
tweet
• Each entry follows
the brand

Social Trust

Social Linking

Quotes

Weekly or Monthly Columns

Digital Media
• Images
• Videos
• Presentations
• Graphs
• Charts

Widgets
• List of hot products
• Dynamically updates via XML
• Wordpress plugin
• Clean links
• Perfect for sites with lots of
product churn

TOOLS

Link Monitoring
Moz
Metrics
Target
PageRank
URL
Link
Crawler
Anchor
Indexed
Text
Count
Bad
External
Words
Links

Financial Modelling of Links vs Time
• How much is a link worth?
• Time = money
• Few links worth >£250

Questions?
• www.blogstorm.co.uk
• www.branded3.com
• twitter.com/patrickaltoft
• patrick@branded3.com