9. Case Study: Tsukiji Fish Market
Credit: http://upload.wikimedia.org/wikipedia/commons/2/2b/Tsukiji_as_seen_from_Shiodome.jpg
10. Case Study: Tsukiji Fish Market
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About 290,000 square meter in the heart of Tokyo
Wholesale to the middle man
A direct bargaining
The fish market includes fisherman, traders, air
shipping companies, trucking companies, butchers,
packagers, delivery people: each business taking a
profit and adding an expense
• Auction area: fish are numbered and hand gesture
for bidding
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12. Case Study: Budapest Central Market Hall
http://visitbudapest.travel/guide/budapest-attractions/central-market-hall/
13. Case Study: Budapest Central Market Hall
• 10,000 sqm on the famous shopping street
near the liberty bridge
• 3 stories indoor market
• Opened in 1897: roof structure is still original:
steel structure
17. Benefits from the proposed program
• Shipping companies will take a job of transporting
purchased meat to the customers: the business
stays
• Relocating meat area from Mahanak market to
get closer to where people will go eat since
Mahanak market is famous for fruit and
vegetable, it is make sense to have meat market
here.
• Farmers will have the power to do a direct
bargain to their customer: get higher profit
without the middle man.