1. NEW NEW
BRAND ATTITUDE

2. OUR NEW BRAND A REVISED
AND ATTITUDE SCHEDULE LINE-UP
BIGGER
RATINGS!

3. HUGE GROWTH @ 7PM WITH
A25-54
0.9
0.6
MAY-12 NOV-12
(TWO AND A HALF MEN)
PORTLAND’S CW32  PRIME ACCESS GROWTH SOURCE: PORTLAND LPM L7 DATA (NOV-12 & MAY-12)

4. HUGE GROWTH @ 730PM WITH
A25-54
1.0
0.7
MAY-12 NOV-12
(TWO AND A HALF MEN)
PORTLAND’S CW32  PRIME ACCESS GROWTH SOURCE: PORTLAND LPM L7 DATA (NOV-12 & MAY-12)

5. COMING TO PRIME ACCESS – FALL 2013
THE
BIGGEST
SHOW ON
TELEVISION
IS COMING
TO
PORTLAND’S CW32  PRIME ACCESS – FALL 2013

6. HUGE GROWTH @ 6PM WITH
A25-54
1.1
0.4
MAY-12 NOV-12
(FAMILY GUY)
PORTLAND’S CW32  EARLY FRINGE GROWTH SOURCE: PORTLAND LPM L7 DATA (NOV-12 & MAY-12)

7. HUGE GROWTH @ 630PM WITH
A25-54
1.2
0.5
MAY-12 NOV-12
(HOW I MET YOUR MOTHER)
PORTLAND’S CW32  EARLY FRINGE GROWTH SOURCE: PORTLAND LPM L7 DATA (NOV-12 & MAY-12)

8. HUGE GROWTH @ 5PM WITH
A25-54
0.8
0.4
MAY-12 NOV-12
PORTLAND’S CW32  EARLY FRINGE GROWTH SOURCE: PORTLAND LPM L7 DATA (NOV-12 & MAY-12)

9. HUGE GROWTH @ 530PM WITH
A25-54
0.8
0.5
MAY-12 NOV-12
PORTLAND’S CW32  EARLY FRINGE GROWTH SOURCE: PORTLAND LPM L7 DATA (NOV-12 & MAY-12)

10. COMING TO EARLY FRINGE – FALL 2013
ONE OF TV’S
BIGGEST
COMEDIES
IS COMING
TO ANCHOR
EARLY
FRINGE
ON
PORTLAND’S CW32  EARLY FRINGE – FALL 2013

11. HUGE GROWTH IN M-F LATE NEWS WITH
A25-54
1.0
0.6
ON
MAY-12 NOV-12
PORTLAND’S CW32  10P NEWS GROWTH (M-F) SOURCE: PORTLAND LPM L7 DATA (NOV-12 & MAY-12)

12. HOME TO THE HOTTEST
SHOWS IN PRIMETIME
PORTLAND’S CW32  PRIMETIME

13. 1ST QUARTER 2013
PORTLAND’S CW32  PRIMETIME

14. HOME TO LATE FRINGE
LAUGHS
PORTLAND’S CW32  LATE FRINGE

15. COMING TO LATE FRINGE – FALL 2013
A LATE NIGHT LEGEND RETURNS
TO PORTLAND’S CW32
PORTLAND’S CW32  LATE FRINGE – FALL 2013

16. HOME TO THE FRESHEST
TAKE ON DAILY EVENTS
TRAFFIC WEATHER NEWS
POP
HEALTH TECH NEWS
CULTURE
CELEBRITY
GOSSIP PLASTIC ANCHORS AND
STODGY, OLD-SCHOOL NEWS
ARE A THING OF THE PAST
AN EXTRA HOUR
(M-F 5A-8A) BEGINNING JANUARY 21ST
PORTLAND’S CW32  EYE OPENER (M-F 5A-8A)

17. HOME TO DAYTIME
THAT PACKS A PUNCH
PORTLAND’S CW32  DAYTIME

18. HOME TO WEEKEND
FAVORITES
PORTLAND’S CW32  WEEKENDS

19. INTEGRATED SALES MARKETING OPPORTUNITIES
PORTLAND’S CW32 PROVIDES MANY INTEGRATED ON AIR OPPORTUNITIES THAT PRESENTS OUR CLIENTS’ BRANDS AND/OR
PRODUCTS IN A UNIQUE WAY. HERE ARE SOME EXAMPLES OF SUCCESSFUL INTEGRATED SALES MARKETING CAMPAIGNS:
A VERY JERRY NOVEMBER
IN NOVEMBER, PORTLAND’S CW32 OFFERED CLIENTS THE
OPPORTUNITY TO BE PART OF “A VERY JERRY NOVEMBER.”
VIEWERS WERE ASKED TO WATCH SEINFELD WEEKNIGHTS
ON PORTLAND’S CW 32 FOR THEIR CHANCE TO WIN A TRIP
FOR TWO TO SEE JERRY SEINFELD PERFORM LIVE IN LAS
VEGAS. THE SPONSOR – BLING DENTAL – WAS INCLUDED IN
ALL THE ON AIR PROMOTIONAL ANNOUNCEMENTS AS WELL
AS THE IN PROGRAM SNIPES THAT AIRED EACH WEEKNIGHT
IN THE 7P AND 7:30P AIRING OF SEINFELD. IN
ADDITION, BLING DENTAL WAS ALSO INCLUDED IN
PORTLAND’S CW32 DIGITAL EFFORTS.
PORTLAND’S CW32  INTEGRATED SALES MARKETING OPPORTUNITIES

20. INTEGRATED SALES MARKETING OPPORTUNITIES
HOLIDAY GIFT GRAB FACEBOOK
PROMOTION
PORTLAND’S CW32 CREATED A
SOCIAL MEDIA CAMPAIGN FOR THE
OREGON STATE LOTTERY TO
PROMOTE THE LOTTERY’S GIFT
GRAB INSTANT SCRATCH ITS.
VIEWERS WERE ASKED TO POST ON
PORTLAND’S CW32’S FACEBOOK
PAGE THEIR FAVORITE GIFT
THEY’VE EVER RECEIVED AND WHY.
EVERYONE WHO POSTED WAS
QUALIFIED TO WIN 100 INSTANT
SCRATCH ITS FROM THE OREGON
STATE LOTTERY. PORTLAND’S
CW32 RAN AN ON AIR PROMOTION
TO SUPPORT THIS CAMPAIGN. BY
UTILIZING PORTLAND’S CW32’S
FACEBOOK PAGE, WE WERE ABLE
TO CREATE A UNIQUE AND
ORGANIC OPPORTUNITY FOR THE
LOTTERY TO REACH CONSUMERS.
PORTLAND’S CW32  INTEGRATED SALES MARKETING OPPORTUNITIES

21. PORTLAND’S CW32 EXTERNAL MARKETING EFFORTS
PORTLAND’S CW32 IS COMMITTED TO CREATING STRONG MULTI-PLATFORM MARKETING CAMPAIGNS UTILIZING SEVERAL OUTSIDE
ADVERTISING MEDIUMS INCLUDING RADIO, CABLE, TRANSIT, OUTDOOR, SOCIAL MEDIA AND DIGITAL. THESE CAMPAIGNS WILL
SUPPORT PORTLAND’S CW32’S 2013 PRIORITIES. HERE ARE EXAMPLES FROM 2012:
RADIO SPOTS: CW THURSDAY TWO & A HALF MEN SEINFELD
PORTLAND’S CW32  EXTERNAL MARKETING EFFORTS

22. PORTLAND’S CW32 LAUGH NOW PROMO
M-F 7:00P – 8:00P
PORTLAND’S CW32  LAUGH NOW - SEINFELD

23. PORTLAND’S CW32 LAUGH NOW PROMO
M-F 6:00P – 7:00P
PORTLAND’S CW32  LAUGH NOW – TWO & HALF MEN

24. NEW
NEW ATTITUDE BIGGER
BRAND RATINGS
PORTLAND’S CW32 IS BETTER THAN EVER! AND WITH TELEVISION’S BIGGEST SITCOM ON THE WAY THIS FALL
YOU CAN COUNT ON THE GROWTH TREND CONTINUING!
PORTLAND’S CW32  SUMMARY