Weitere ähnliche Inhalte Ähnlich wie IBM Corporate Services Corps - Experience in Malaysia (20) Mehr von Ashish Patel (16) Kürzlich hochgeladen (20) IBM Corporate Services Corps - Experience in Malaysia1. © 2010 IBM CorporationAshish Patel
ashishp@ca.ibm.com
2. © 2010 IBM Corporation
IBM operates in 170 countries around the world.
A culturally and politically diverse world economy.
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3. © 2010 IBM Corporation
Introducing the IBM Corporate Service Corps Program
IBM’s version of the Peace Corps, part of IBM’s Corporate Social Responsibility strategy and
Corporate Volunteering program
Program is funded by the IBM Foundation
Started in July 2008; in 2009, 530 IBMers representing more than 60 countries have worked
on projects in Africa, Asia, Eastern Europe and Latin America.
– 31 of those participants were from Canada
– These Canadians were selected from over 15,000 applicants from over 60 countries
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1. Immersion in strategic emerging
markets
2. Develop global teaming and leadership
3. Exposure to diverse cultures
4. Outside of the traditional office
5. Problem solving in challenging &
ambiguous environments
6. Leaders who can deliver a “Smart
Planet”
1. Acquire Global Leadership Skills
2. Develop as Global Citizens
3. Help Organizations in Emerging Markets
to Further Develop & Grow
4. © 2010 IBM Corporation
Over 500 participants on 51 teams in 13 countries by YE 2009
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Brazil
China
Egypt India
Nigeria
Ghana
Philippines
Romania
S. Africa
Tanzania
Turkey
Viet Nam
Malaysia
13
10K
63
1K
5. © 2010 IBM Corporation
Positive response from the media
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“Volunteering Abroad to Climb at I.B.M.”
By Claudia H. Deutsch March 26, 2008
#1 media story for IBM in 2008
6. © 2010 IBM Corporation6
The Corporate Service Corps Experience
• Approximately 3 months
• 40-60 hours of pre work to familiarize participants with language, culture,
socioeconomic and political climate of the destination country
• Team building and leadership development workshops
• 1 month
• Team-based work focused on core societal, educational and
environmental challenges
• Embedded in local country
• Approximately 2 months
• Share the Service Corps experience with colleagues, family, friends and
your home community
• Connect to IBM’s business development process
Preparing for
the Experience
Preparing for
the Experience
The In-Country
Experience
The In-Country
Experience
Post-service
Experience
Post-service
Experience
NGO PartnerNGO Partner
CountryCountry
• Logistics
• Project planning
• In-country support
• IBM declared growth markets
• Emerging or pre emerging
• Address societal, educational, environmental challenges
7. © 2010 IBM Corporation
Value Proposition: The Triple Benefit
1. For the IBMer:
• Improve leadership skills and capabilities
• Enrich understanding of core societal issues affecting business
• Help become a global citizen
1. For IBM, the company:
• Stronger footprint in critical emerging markets
• Increased employee retention, satisfaction, and performance at IBM
• Brand and reputation enhancement
1. For the host country / community / society:
• The CSC clients will receive pro-bono IBM consulting and subject matter expertise,
bringing in business strategy, information technology, sales & marketing, organization
change, and other skills to the engagements
• Participants return with a renewed sense of giving and volunteering to serve meaningful
causes throughout the world
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8. © 2010 IBM Corporation
IBM Corporate Service Corps
Malaysia Team #3
Ashish Patel
ashishp@ca.ibm.com
10. © 2010 IBM Corporation
Malaysia Team #3
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Ashish Patel (Canada)
GTS - IT Architect
Gabriella Kokas (Hungary)
Dispute Resolution Owner
Persatuan
Kanak-Kanka
Spastik Johor
Children's Information Technology
Training
Charles Howell (USA)
S&D – Marketing Mgr.
Portia Mogale (South Africa)
GBS – Managing Consultant
Handicapped and
Mentally Disabled
Children
Association Johor
Strategy, Marketing, Management, HR
Training, IT / web design, Fund Raising
Anmol Rastogi (India)
GBS - System EngineerUniversiti
Teknologi
Malaysia
Provide assistance and training in UTM
USR (University Social Responsibility) IT
base Program
Abdel Labbi (Switzerland)
IBM Research - Manager
Asli Bertan (Turkey)
S&D – Technical Sales Mgr.
Provide scientific knowledge and training
in taking steps to reduce the current level
of emissions
Universiti
Teknologi
Malaysia
Ivan Alvarado (Mexico)
S&D – Client Rep.
Falguni G Rolekar (India)
GBS – Project Manager
USR (University Social Responsibility)
Program. Provide training in resource
management and research
Stefan Schmelz (Germany)
SWG – Software Services
Universiti
Teknologi
Malaysia
11. © 2010 IBM Corporation
Persatuan Kanak-Kanka Spastik Johor
Spastic Children’s Association
To render relief happiness and joy to the Children with Cerebral Palsy
Providing trade skills, rehabilitation, sports and special education services
Currently enrolled ~100 students , majority from the Johor area
Funded by the Royal Patron, State Government of Johor, and fundraising
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http://www.spasticjohor.com/
12. © 2010 IBM Corporation
Working at Spastic Children’s Association
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13. © 2010 IBM Corporation13
Our mission is to help the Spastic Children’s Association of Johor (the
‘SCA’) with fundamental strategy, methodology, and tools for education
changes needed to transform the business.
Executive Sponsor
– Mr. Kanan, Principal, Persatuan Kanak-Kanka Spastik Johor (The Spastic Children’s Association of Johor)
Project Goals
– Provide consultative advice on strategy, education and training methodology, and assistive technologies for the disabled
– Familiarize the children with information technology systems
– Identify children who can excel in information technology and work with them to improve their skills
– Increase the overall standard of the children’s information technology skills at the centre
– To work with staff to improve current information technology systems and assist with developing new systems where required
Project Duration
– Duration is 4 weeks in-country in Johor, Malaysia
Scope
– Work with staff to assess current information technology systems and provide advice for improvements
– Provide training to the assigned teachers in improved information technology systems
Outputs
– Applicable staff are informed of fundamental marketing concepts and techniques, and are able to develop key tactics
– Children have the tools to increase their ability to perform academically in IT school-based programmes
– Staff are trained in education and teaching methodology and are aware of information technology systems accordingly
Approach
– IBM issue based consulting approach to uncover relevant issues, analyze data, and make recommendations for improved business results
– Best practices in marketing and governance are shared, discussed, and understood in workshops and 1-on-1 training
Week 1Week 1 Week 2Week 2 Week 3Week 3 Week 4Week 4
Analysis & ConclusionsAnalysis & Conclusions
Facts & FindingsFacts & Findings
RecommendationsRecommendations
14. © 2010 IBM Corporation
Transform education to ensure successful outcomes for every citizen and
create economic sustainability through worker skills and innovation.
By positioning education throughout
society, the positive impact will be
felt far beyond.
Fundamental and analytical skills
are developed through the
education system.
Practical experience is attained by
applying the skills developed by the
education system in the
marketplace, leading to innovation
skills development.
Results of these developed skills
impact the economy and society as
a whole.
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15. © 2010 IBM Corporation
The SCA’s new strategy is to enhance education delivery skills to provide
students with disabilities marketable workplace skills and fulfilling lives.
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All strategic elements are required together for a successful computer education program,
delivering each element independently will NOT yield the intended results.
Strategic Intent:
Create a computer education program. To develop a computer education curriculum that
meets the Malaysian Ministry of Education guidelines.
Implement a Teaching Methodology. Utilize a structured methodology to apply curriculum
requirements into a deliverable lesson to the students.
Implement Accessibility Technologies. To assist students with disabilities to conduct tasks
when interacting with a computer environment.
Incorporate interactive learning methods to enhance the learning experience for students.
Produce students with marketable and employable computer skills.
Note: SCA may be required to obtain accreditation of this curriculum from the ministry, where appropriate.
16. © 2010 IBM Corporation
Transformation activities required to re-design the Computer Education
Service.
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Future State
Class restructuring (4 groups) with
regard to the lesson types
Diagnostic tests
Proactive approach
Interactivity
Measurable student results
Motivation
Personal development programme for
teachers
Coursebook, exercise book with
solutions, teacher’s book, supplementary
materials
Future State
Class restructuring (4 groups) with
regard to the lesson types
Diagnostic tests
Proactive approach
Interactivity
Measurable student results
Motivation
Personal development programme for
teachers
Coursebook, exercise book with
solutions, teacher’s book, supplementary
materials
Current State
No special education programme for
children
No special national curriculum for
computer education
No consistent teaching methodology
No standards and accountability
Classes unstructured
No coursebook and supplementary
materials available for computer education
Current State
No special education programme for
children
No special national curriculum for
computer education
No consistent teaching methodology
No standards and accountability
Classes unstructured
No coursebook and supplementary
materials available for computer education
Transformation Activities
Class restructuring (4 groups)
no routine teaching approach
Keep the learning process as concrete as
possible
Special learning material (carefully structured
and as functional as possible)
Adjust PCs
new didactics
new evaluation system
change the form of teaching
New system to track sts progress
Regular teacher trainings
Transformation Activities
Class restructuring (4 groups)
no routine teaching approach
Keep the learning process as concrete as
possible
Special learning material (carefully structured
and as functional as possible)
Adjust PCs
new didactics
new evaluation system
change the form of teaching
New system to track sts progress
Regular teacher trainings
17. © 2010 IBM Corporation
Delivering an Web Design/Development Workshop at Spastic Children’s
Association
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18. © 2010 IBM Corporation
The Handicapped and Mentally Disabled Children’s Association Johor
(HOME)
Malaysia’s first benevolent Total HOME NGO (non-government organization) for special needs children;
“children” include infants, toddlers, teenagers, and individuals over 18 yrs old
The Johor HOME (headquarters) has ~200 people under its care; overall association includes over 400
children, with expansion plans for over 700 (new facility in KL in planning stages)
Children under HOME care include: severely visually impaired, mentally/physically disabled, paralytic,
Down’s syndrome, spastic, hyperactive, cerebral palsy, autistic, mute, others
Most of the children are abandoned, with some cruelly abused prior to reaching the HOME
Malaysia government provides only 22% of yearly budget, making the HOME heavily dependent on
private donors… level of fund raising is inadequate to meet expansion goals
The HOME requires fundamental help in business management, knowledge, & skills
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http://www.handicapjb.org.my
19. © 2010 IBM Corporation
Our mission is to help the Handicapped and Mentally Disabled Children
Association Johor (the ‘HOME’) with fundamental strategic, organization,
and marketing changes needed to transform the business.
Project Goals
– Provide consultative advice on strategy,
organization, and management
– Improve marketing and organization structure to
fundamentally upgrade HOME skills and
capabilities
Project Duration
– Duration is 4 weeks in-country in Johor, Malaysia
Scope
– Work with the management team & staff in the
areas of strategy, marketing, and organization, with
a focus on upgrading managerial / business skills,
expand HOME awareness, and increase donations
Approach
– IBM Issue Based Consulting approach to uncover
issues, analyze data, and develop
recommendations
– Share management concepts, techniques, & best
practices via lectures, workshops, and 1-on-1
coaching
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Executive Sponsors
Founder-President V.
Rajamanikam and
Executive Vice President
Jeevah Murugaiyah,
Handicapped and Mentally
Disabled Children
Association Johor
20. © 2010 IBM Corporation
Key Project Deliverables
Business Direction (Values, Vision, Mission, Goals)
SWOT (Strengths, Weaknesses, Opportunities, Threats)
Market Analysis (3C: Customer, Company, Competition)
Marketing Fundamentals (Definitions, Process, Roles, Best Practices)
Marketing Plan (Create Awareness, Generate Demand, Enable Sales)
Organization Design (Governance, Roles & Responsibilities, Structure)
Fundamentals of Fundraising for NGOs (Sales)
Leveraging IT (New Web Presence, Social Networking, etc)
Short, Medium, & Long Term Recommendations
Implementation Roadmap & Beginning of Execution Phase
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Personal contributions
from previous experience
Personal contributions
from previous experience
Personal contributions
from previous experience
Personal contributions
from previous experience
21. © 2010 IBM Corporation
Delivering the HOME’s Internet and Social presence
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22. © 2010 IBM Corporation
Delivering the HOME’s Internet and Social presence
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23. © 2010 IBM Corporation
News and Media
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Star Metro Southern Edition, Malaysia, April 9, 2010 Utusan Malaysia April 8, 2010
24. © 2010 IBM Corporation
What I learned…
1. From the Country and my Client:
– Relationships are everything…
– Unity is critical to long term success: “One Malaysia”
– People are open to new ideas: Quest for knowledge & craving to learn
1. From my IBM Colleagues:
– Amazing skills & abilities: different approaches to problem solving
– Trust is the #1 factor for High Performance Teaming
– The CSC Assignment is: What You Want it to Be…
1. From Myself:
– Becoming a Global Citizen Takes a Concerted Effort & Desire
– Much can be Done with the Right Client, at the Right Time, with the Right
Team
– The Growth Markets in Asia Pacific are a Great Place to Live & Work…
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25. © 2010 IBM Corporation
Celebrating and enduring as a team…
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26. © 2010 IBM Corporation
Immerse yourself into your surroundings…
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27. © 2010 IBM Corporation
More Information
Read about IBM CSC participants experiences (Blog) at
https://www-146.ibm.com/corporateservicecorps
Apply for IBM CSC program
https://w3.webahead.ibm.com/CorporateServiceCorpsRegistration/
IBM CSC program asset repository
– Computer Education Service strategy & methodology for help the Spastic Children’s
Association of Johor
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28. © 2010 IBM Corporation
Terima kasih – Thank you!
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Ashish Patel
ashishp@ca.ibm.com
Hinweis der Redaktion In operating in these diverse and wide-ranging markets what are the challenges? Having leaders who are able to adapt quickly to approach and solve diverse problems in a diverse world.
What core competencies need to be developed? Skills of adaptation, flexibility, cultural awareness and resilience.
How can these experiences be mimicked, thereby developing these skills? By placing diverse global IBM teams to solve real business issues in these markets provides real world scalable experiences allowing these leaders to build these competencies and address other societal challenges simultaneously.
By the end of 2009 over 500 participants from 47 countries will have served on 51 teams in 13 countries
Brazil, China, Ghana, Egypt, India, Malaysia, Nigeria, the Philippines, Romania, South Africa, Tanzania, Turkey and Vietnam
Significant business opportunity in all countries of operation and with key IBM clients
A Harvard Business School evaluation concluded:
- Individual Impact: improvements in global leadership skills, cultural intelligence and awareness, IBM commitment, and intrapersonal growth
Local Partner / Community Impact: positive business improvement, staff development, expanded network relationships and improved IBM perception
Subject of an HBS MBA case study
#1 media story for IBM in 2008
As it stands the CSC is currently leading the pack in terms of a company’s commitment to a defined and centralized international corporate volunteer program. Others may have some employees in the field, but none can come close to the scale and impact of the CSC.
The Corporate Service Corps can provide three levels of value. Personal, Company and Societal.
All three levels are in-line with IBM being a responsible global citizen and a globally integrated enterprise.
10 IBMers from 9 different countries:
Canada, Germany, Hungary, India (2), Mexico, South Africa, Switzerland, Turkey, USA
Between 3 and 18 years of IBM experience
All with different professional backgrounds, experience, & skills