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“Identify return on investment of parlor operators in Vadodara city”
                               Undertaken At




        BARODA DISTRICT CO-OPEATIVE MILK PRODUCERS UNION LTD.




                        A PROJECT REPORT
                           Under the guidance of

                              Mr. Ashok Jagani

                               Submitted By

                              Nishit Patanvadia

                        (Registration no: 521047473)

                   In partial fulfillment of the requirement

                         For the award of the degree

                                      Of

                                    MBA

                              Marketing 3rd sem




                            Dec 2011 – Jan 2012
PREFACE

        As MBA (Master of Business Administration) students our aim should not be only to
learn theoretical concepts in the classroom, but it becomes more important as how we apply
those concepts in practices.

        At present the world is running very fast. We are coming across many modern theories
and implementation of machineries, to start new business. We must have the knowledge of
theories and practical, through it, the student can able know about how to apply their mind in the
real business world.

       This program of industrial summer training is to create awareness about the industrial
environment amongst the students. Such training also plays vital role in MBA programme.

       The importance of training and project preparation has been widely accepted in the
education institutions. Thus knowing the importance of such practical training, our college is
providing six weeks training programme.

       “Baroda District Co-Operative Milk Producers Union ltd” gave me the golden
opportunity to carry out my training programme in such a great organization. I have prepared the
detail report regarding the “Consumer Preference and Brand Recall ability of Baroda Dairy‟s
Products in Baroda city”. I have tried my best to collect all necessary information relating to the
project work.
ACKNOWLEDGEMENT


        As I have described in preface that industrial training is not only the educational
programmer but also a great experience of industrial environment. During the training I become
familiar with the environment of the industry & it was really a great experience of my life.




        First I would like to express my sincere thanks to our HOD Mr Neeraj Nanda And
university for giving me a chance to look at the practical side of management. And I would also
like to thank our respected Guide Mr. Ashok Jagani for provide me all necessary guidance
require for training.




Thanking you,
DECLARATION


I, NISHIT PATANVADIA, hereby declare that the report on “Summer Training” entitled “TO
KNOW THE RETURN ON INVESTMENT OF BARODA DAIRYS PARLOUS
OPERATORS IN BARODA CITY” is a result of my own work and my indebtedness to other
work publications. Correction if any, will be duly acknowledged.




Place: BARODA

Date: 5th jan,2012                                   NISHIT PATANVADIA
EXECUTIVE SUMMARY
       The report consists of the details on Baroda District Co-operative Milk Producers Union
Ltd. It is a co-operative society. The main aim of it is the welfare of the society by providing
quality milk to its consumers at an affordable price.

       It has various functional departments such as the Production, Human Resource, Finance,
Marketing, Purchase and Stores, Quality Assurance, Dispatch and Logistics. A detail study of all
these departments have been made so as to get a clear view of the working of each of them.

       In addition to it a market research on the „Return on investment of Baroda Dairy‟s Parlor
operators has been done in Baroda city. This survey is useful for the company to know the status
of parlors operators profit in Baroda city. This will enable the company to take appropriate
decision as needed to increase as well as to retain its customers in the market. The survey has
been analyzed by presenting it in the form of graphs and tables and based on it; the
interpretations have been made for the same. The results and findings have also been made for
the organization to help management in their decisions. Lastly, the recommendations have also
been made for the organization.
INDEX


SR                 TITLE                PAGE
NO.                                     NO.
1     HISTORY OF BARODA DAIRY
2     PROFILE OF BARODA DAIRY
3     GENERAL INFORMATION
4     MARKETING DEPARMENT
5     PROJECT ON ROI PARLOR OPERATORS
6     RESEARCH METHADOLOGY
7     DATA ANALYSIS
8     STRATEGIES
9     SWOT ANALYSIS
10    CONCLUSION
PROFIT




                                                                 up to 50%
                                                                 up to 30%
                                                                 up to 15%
                                                                 low 15%




Parlors operator profit margin
Baroda dairy sugam parlors operator profit out of 25 operators

36% operator get up to 50% profit

24% operator get up to 30% profit

28% operator gets up to 15% profit

12% operator gets below 15% profit
PARLOR OPERATORS DETIAL



NAME OF        AREA         GROSS    INVEST NET      DEVIA
PARLOR                      PROFIT   -MENT PROFIT    TION
OPERATOR                                                 %
MANISH SAGAR   TANJALJA     32400    9500    22900   70%
RAVINDRA       GOTRI        46400    21050   25350   55%
TAKKAR
VIRENDRA       GOTRE        17200    11600   5600    29%
SOLANKI
HIREN GOHIL    GOTRI        11000    11050   -50     0.45%
VIMLESHBHIA    DIWADIPUR    12440    10650   1790    14%
               A
GIRISH         KARELIBAU    28960    19916   9044    31%
PARMAR         G
KAMLESH        PANIGATE     55520    30820   24700   44%
THAKAR
ARUNABEB       NEW SAMA     19000    15950   3050    16%
YASH
NARENDH        VARSAL       27520    16850   10670   39%
KHANDELWAL     ROAD
JAYENDRA       SAMA         23280    17050   6230    27%
MODI
SUBHASH        NEW SAMA     12800    9850    2950    23%
PATEL
GIGHISHABEN    SAMTA        77800    16900   60900   78%
PATEL          CHAR
               RASTA
BHUPENDRA      HARNI        30920    19250   11670   38%
TRUPTIBEN      GORVA        71000    18570   52430   73%
SHAH
MANISH         KARELIBAU    43920    12120   31800   72%
UPADHYAI       G
JINDAL         NEW V.I.P.   35840    11350   24490   68%
SHARMA         ROAD
DHARMESH       V.I.P ROAD   53160    19350   33810   63%
DESAI
SHAPANABEN     GORVA      4200     4700    -500    -11%
PRAKASHPURI    HARNI ROAD 25960    14050   11910   46%
GHOSHAI
SUNILBAHI      GORVA       7160    5250    1910    27%
MINABEN        SAMA GAM    8880    6450    2430    27%
ACHARYA
MUNAL PARIKH   MANJALPUR   29040   9450    19590   65%
SUNIL          MAKARPUR    11920   10050   1870    16%
PRAJAPATI      A
JAGRUTIBEN     VAGHODIYA   54280   18950   35330   65%
PATEL          ROAD
RAJENDRA       DINESH      18520   10600   7920    43%
BHAI           MILL

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Intro

  • 1. “Identify return on investment of parlor operators in Vadodara city” Undertaken At BARODA DISTRICT CO-OPEATIVE MILK PRODUCERS UNION LTD. A PROJECT REPORT Under the guidance of Mr. Ashok Jagani Submitted By Nishit Patanvadia (Registration no: 521047473) In partial fulfillment of the requirement For the award of the degree Of MBA Marketing 3rd sem Dec 2011 – Jan 2012
  • 2. PREFACE As MBA (Master of Business Administration) students our aim should not be only to learn theoretical concepts in the classroom, but it becomes more important as how we apply those concepts in practices. At present the world is running very fast. We are coming across many modern theories and implementation of machineries, to start new business. We must have the knowledge of theories and practical, through it, the student can able know about how to apply their mind in the real business world. This program of industrial summer training is to create awareness about the industrial environment amongst the students. Such training also plays vital role in MBA programme. The importance of training and project preparation has been widely accepted in the education institutions. Thus knowing the importance of such practical training, our college is providing six weeks training programme. “Baroda District Co-Operative Milk Producers Union ltd” gave me the golden opportunity to carry out my training programme in such a great organization. I have prepared the detail report regarding the “Consumer Preference and Brand Recall ability of Baroda Dairy‟s Products in Baroda city”. I have tried my best to collect all necessary information relating to the project work.
  • 3. ACKNOWLEDGEMENT As I have described in preface that industrial training is not only the educational programmer but also a great experience of industrial environment. During the training I become familiar with the environment of the industry & it was really a great experience of my life. First I would like to express my sincere thanks to our HOD Mr Neeraj Nanda And university for giving me a chance to look at the practical side of management. And I would also like to thank our respected Guide Mr. Ashok Jagani for provide me all necessary guidance require for training. Thanking you,
  • 4. DECLARATION I, NISHIT PATANVADIA, hereby declare that the report on “Summer Training” entitled “TO KNOW THE RETURN ON INVESTMENT OF BARODA DAIRYS PARLOUS OPERATORS IN BARODA CITY” is a result of my own work and my indebtedness to other work publications. Correction if any, will be duly acknowledged. Place: BARODA Date: 5th jan,2012 NISHIT PATANVADIA
  • 5. EXECUTIVE SUMMARY The report consists of the details on Baroda District Co-operative Milk Producers Union Ltd. It is a co-operative society. The main aim of it is the welfare of the society by providing quality milk to its consumers at an affordable price. It has various functional departments such as the Production, Human Resource, Finance, Marketing, Purchase and Stores, Quality Assurance, Dispatch and Logistics. A detail study of all these departments have been made so as to get a clear view of the working of each of them. In addition to it a market research on the „Return on investment of Baroda Dairy‟s Parlor operators has been done in Baroda city. This survey is useful for the company to know the status of parlors operators profit in Baroda city. This will enable the company to take appropriate decision as needed to increase as well as to retain its customers in the market. The survey has been analyzed by presenting it in the form of graphs and tables and based on it; the interpretations have been made for the same. The results and findings have also been made for the organization to help management in their decisions. Lastly, the recommendations have also been made for the organization.
  • 6. INDEX SR TITLE PAGE NO. NO. 1 HISTORY OF BARODA DAIRY 2 PROFILE OF BARODA DAIRY 3 GENERAL INFORMATION 4 MARKETING DEPARMENT 5 PROJECT ON ROI PARLOR OPERATORS 6 RESEARCH METHADOLOGY 7 DATA ANALYSIS 8 STRATEGIES 9 SWOT ANALYSIS 10 CONCLUSION
  • 7. PROFIT up to 50% up to 30% up to 15% low 15% Parlors operator profit margin Baroda dairy sugam parlors operator profit out of 25 operators 36% operator get up to 50% profit 24% operator get up to 30% profit 28% operator gets up to 15% profit 12% operator gets below 15% profit
  • 8. PARLOR OPERATORS DETIAL NAME OF AREA GROSS INVEST NET DEVIA PARLOR PROFIT -MENT PROFIT TION OPERATOR % MANISH SAGAR TANJALJA 32400 9500 22900 70% RAVINDRA GOTRI 46400 21050 25350 55% TAKKAR VIRENDRA GOTRE 17200 11600 5600 29% SOLANKI HIREN GOHIL GOTRI 11000 11050 -50 0.45% VIMLESHBHIA DIWADIPUR 12440 10650 1790 14% A GIRISH KARELIBAU 28960 19916 9044 31% PARMAR G KAMLESH PANIGATE 55520 30820 24700 44% THAKAR ARUNABEB NEW SAMA 19000 15950 3050 16% YASH NARENDH VARSAL 27520 16850 10670 39% KHANDELWAL ROAD JAYENDRA SAMA 23280 17050 6230 27% MODI SUBHASH NEW SAMA 12800 9850 2950 23% PATEL GIGHISHABEN SAMTA 77800 16900 60900 78% PATEL CHAR RASTA BHUPENDRA HARNI 30920 19250 11670 38% TRUPTIBEN GORVA 71000 18570 52430 73% SHAH MANISH KARELIBAU 43920 12120 31800 72% UPADHYAI G JINDAL NEW V.I.P. 35840 11350 24490 68% SHARMA ROAD DHARMESH V.I.P ROAD 53160 19350 33810 63%
  • 9. DESAI SHAPANABEN GORVA 4200 4700 -500 -11% PRAKASHPURI HARNI ROAD 25960 14050 11910 46% GHOSHAI SUNILBAHI GORVA 7160 5250 1910 27% MINABEN SAMA GAM 8880 6450 2430 27% ACHARYA MUNAL PARIKH MANJALPUR 29040 9450 19590 65% SUNIL MAKARPUR 11920 10050 1870 16% PRAJAPATI A JAGRUTIBEN VAGHODIYA 54280 18950 35330 65% PATEL ROAD RAJENDRA DINESH 18520 10600 7920 43% BHAI MILL