Land and Farm Presentation 2016

1. Specializing in Land & Farm Sales
Pat & Michelle Rene’e Jones
SERVING GEORGIA FAMILIES SINCE 1997

2. Welcome,
We appreciate the opportunity to present our marketing plan and market
analysis to you. We look forward to earning your business and having a
successful partnership. As your Realtors, there are several services you can
expect us to provide, including:
• Evaluate the current market to assist you in accurately pricing your
property.
• We possess the necessary vehicles to comfortably show the perspec-
tive buyers all areas of your property.
• Provide national marketing including Lands of America, Land
Watch and Land and Farm websites
• Ensure all interested buyers are qualified to purchase before bringing
them to your property.
Regardless of the price of your land, when you hire us as your Realtors,
both you - and your property - will be prepared for a successful sale.
Warmest Regards,
Pat & Michelle Rene’e Jones
Real Estate Consultants

3. About Us
Pat is a Georgia native. His father grew up in South Gerogia, where his
family is deep rooted and many of his realitves still reside. His cousins
still live in an antibellum home that was set ablaze by General William
T. Sherman on his March to the Sea. This home, built in the 1700’s,
still stands as a historical Gerogia Landmark.
Michelle grew up in rural Ohio surrounded by agricultural farms. She
relocated to Georgia in 1989 and knew right away Georgia felt like
home.
We got married in 1992, started a family in 1998 and settled into a
real estate career in 1997 which led to the launch of The Jones Realty
Group in 2001. We are a husband and wife team who are dedicated to
helping buyers and sellers successfully navigate and outperform the
real estate market. We are still connected to the area by our farm in
Jenkins County where we enjoy outdoor activities with our friends
and family that include hunting, skeet shooting, four wheeling, wood
carving and just being outdoors in the country. We understand the
importance of educating buyers on how land can be a profitable and
enjoyable investment.

4. Our proof of success
IN OUR 18 YEARS OF REAL ESTATE SALES, WE HAVE HELPED OVER 450 FAMILIES ACHIEVE A SUCCESSFUL
SALE OF THEIR HOME OR PROPERTY. WITH OVER $50 MILLION IN CAREER SALES WE ARE EXCITED TO BE
EXPANDING OUR BUSINESS TO INCLUDE RURAL AND AGRICULTURAL LAND AND FARM.
BY COMPARISON, THE TYPICAL AGENT HAS
7 YEARS OF EXPERIENCE AND HAS CLOSED
FEWER THAN 30 SALES.
8X
the career sales
of the typical
agent.
Source: First Multiple Listing Service

5. Our Cause
WE HAVE EARNED THE DESIGNATION OF CERTIFIED MILITARY RESIDENTIAL SPECIALISTS SO WE CAN BETTER SERVE THOSE WHO
SERVE OUR COUNTRY. WE ARE PROUD SUPPORTERS OF THE WOUNDED WARRIOR PROJECT WHOSE MISSION IS TO FOSTER THE
MOST SUCCESSFUL, WELL-ADJUSTED GENERATION OF WOUNDED SERVICE MEMBERS IN OUR NATIONS HISTORY.

6. Client Raves
“As I sit looking at my new home, I am so thankful for everything you did
to arrange to make all my waiting come to a good end, so quickly! I feel
like this home is where I belong, and am going to enjoy each day- wake
up each morning thankful for your part in making this move possible!”
-GLORIA CRANE
“I can, and have referred several friends to Pat and Michelle for handling
their real estate needs and they have been highly satisfied as well as I
was. They were able to get my home sold in a down market at my asking
price in Nov-Dec., a time of year when people are not house hunting.
Through their diligence I had a binding contract in 3 weeks. Their pro-
fessionalism, knowledge and responsiveness can not be beat. They were
responsive to my inquiries and always kept me updated every step of the
way and were personally interested in working for me.
She also guided me in the purchase of my new home, negotiating and
working to get me the best deal possible in a very timely manner. They
really care about their clients. Should the need arise, I will call on them
again.”
-BARBARA GARRISON
“Thank you for taking this journey with us. We appreciate
your patience and advice. You guys are awesome! You have
our continued business and referrals.”
-PRINCETON & SHAQUANA PORTER
“More than 8 years ago, when I asked people to help me to
find a Realtor, their names were brought up. So I decided to
pick them which has been the right decision ever since. My
mother in law, my sister in law and my friends have all used
them and loved them too. 8 years later, their name is still in
my head... I called them up again to sell a house. they have
been VERY HELPFUL. You will love their work ethic and
attitudes. They’re also very honest. You won’t regret it if you
pick them.”
-SARAH OWEN
“As first time home buyers, Pat and Michelle made the experience
fun, painless, and an overall great expereince. From the first we
met to closing, the whole process was seamless all thanks to their
professionalism, timeliness, and transparency. They explained
each step clearly and kept us well-informed all while encouring us
to make the best decision for us.”
-JOHN SEGGMAN 629 LANDING WAY

7. Client Raves
“I wanted to thank you both for all the hard work that you did to
get me into my new home and to sell my former home. I have used
many real estate agents in my years but I have never experienced
such a smooth transaction as I did working with you. You are an
extremely organized and knowledgeable team and an asset to your
profession. Not only did you do what was required of you as an
agents, you went above and beyond.
I will never forget when you came to my former home the evening
before the closing and helped me dig dirt in my yard until 10:00 P.M.
to rectify mistakes made by the termite company. I would highly
recommend you to family, friends and business acquaintances. I am
certain you will provide the same exemplary service that you have
provided for me.”
“I would like to take this time to thank you for your commitment
and dedicaton to helping my friends sell their homes. It is such
a pleasure to refer family, friends and associates to you for their
estate needs, especially when I know they will receive hands on,
personal attention. I also apreciate the special gifts, such as holiday
goody bags, pumpkin bread, and calendars. I think these personal
touches represent not only excellent sales and marketing tools, but
more importantly attest to your attention to detail and individualized
care for your clients.”
-EILEEN A. WARING
LOGANVILLE COUNCIL MEMBER
– DR. ERIKA L. RATCLIFFE
I whole-heartedly recommend Pat and Michelle to you as your
Realtors. Prior to them listing our home in Grayson, it had been
listed with another realtor for 160 days with no results. After that
we contacted The Jones’s on the recommendation of a neighbor.
They came to our home, made a professional presentation, and
took a genuine interest in what we needed. The day we were
leaving on vacation we signed the listing agreement. By the time
we reached our vacation destination the same day, Michelle had
faxed a purchasee offer. This buyer purchased our home and
closed in 45 days. I would certainly call upon Pat and Michelle
again.”
– D. KEITH BATES

8. How Property Sells
UNDERSTANDING HOW BUYERS EVALUATE PROPERTY
The marketing done to promote your land will have only one purpose - to
increase awareness among potential buyers leading to in-person showings.
Once buyers reach your property, the job of marketing is over.
Your property must now compete with others in two areas;
Potential Use and Price.
If your land has more features or potential for income that appeals to buyers
(for example agrcultural farming or timber value) your property will stand out
as the better value.
Conversely, if your property lacks the features that potential buyers desire
(large percentage is considered wet lands) your only option is to compete on
price.
To be effective, your property should stand out as one of the top two to
three best values in your immediate market place.

9. Price
PRICING YOUR PROPERTY FOR A SUCCESSFUL SALE
Your land needs to be priced competitively to sell.
We will help you determine pricing so that you are
competitive with the current market and current price
trends.
No amount of marketing can sell an overpriced tract
of land.
Many sellers are tempted to list their property with the
agent who quotes the highest price.
Please keep in mind, the agent doesn’t set the price,
the seller doesn’t set the price - the market will set the
price, or value, for your property.
Factors that Influence Market Value
• Supply & Demand
• Economic Conditions
• Asking & Selling Prices of Competing Properties
• Your Properties Condition & Potential Uses
Factors with Little or No Influence on Market Value
• The Price the Seller Paid for the Property
• The Seller’s Expected Net Proceeds
• The Amount Spent on Minor Improvements

10. Price
PROFESSIONAL APPRAISAL
The most effective method of pricing your land is to have a professional
appraisal.
Benefits of having a professional appraisal:
• You receive an unbiased, third party opinion of the market value of
your property.
• You are positioned to quickly recognize and respond to a market offer.
• You are positioned to effectively challenge a low lender’s
appraisal of your property, maintaining your higher contract price.
A lender will consider a well-known appraisers valuation - they
will not consider an estimate provided by a real estate agent.
A property generates the most
interest when it is first on the
market.The number of showing
is greatest during this time if it is
priced at a realistic market value.
Starting too high and dropping
the price later misses the initial
excitement and fails to generate
strong activity.

11. Condition
IF YOUR PROPERTY INCLUDES A HOME
With the typical agent, you only discover potential deal-killing repairs after you
are already under contract - when the buyer hires a home inspector to scrutinize
every aspect of your home.
With us - We will help you get your home prepped and ready to sell before it goes
on the market. Homes sell because of accurate pricing and beautiful presentation.
We know what it takes to make a terrific first impression that will get your home
and property sold.
Discovering and repairing problems early in the marketing process places
you in control, eliminating the stress of making repairs on the buyer’s schedule.
Having your house in move-in condition also helps you avoid delays to closing
and demonstrates to buyers, agents and the buyer’s home inspector that your
house has been very well maintained. We want buyers to focus on how they
would live in your home - not what they would have to repair.
Additionally, your house will stand out from the competition as a better value
and command a higher price.
We can also recommend trustworthy and professional contractors to address any
repairs that are needed. The extent to which these repairs are made will directly
affect your listing price. You have the ability to command a higher asking price,
and substantiate it, when your home is in top condition.
In a Maritz Research poll, 63%
of buyers responded that they
would pay more for a house
that is move-in ready.

12. Condition
POTENTIAL LAND USES
• Agricultural Farming- Row Crop: Peanuts, Soy Beans, Cotton,
Corn, etc.
• Hunting & Fishing- South Gerogia has diverse wildlife that will
appeal to outdoorsman
• Recreational Use- Examples include recreational vehicles, bird
watching, shooting sports, plus much more.
• Pine Plantation- Government Assisted Programs
• Forestry- Timber growth
• Agritourism- Agriculturally based activities that bring visitors to a
farm: such as pick and pay
• Cattle Ranching- Live Stock
These are some of the many income producing uses that buyers may
be looking for. What does your property offer?

13. Marketing
INTERNET MARKETING
Keller Williams Farm and Ranch is the rural land
divison of Keller Williams Realty that has a nationwide
network of land brokers working together for you. By
listing your property with KW Farm and Ranch, your
property will be advertised on various well known
sites including:
• www.FarmandRanch.com
• www.LandsofAmerica.com
• www.Landwatch.com
• www.LoopNet.com
• www.TheJonesRealtyGroup.com - Our personal
website where you property will also be marketed
• Produce a virtual tour of your property, placing it
on the local MLS website to attract both local and
big city buyers who may be looking for a weekend
retreat or investment.
• Include your home in Keller Williams company
intranet allowing KW Associates nationwide and
internationally to see your property for sale.

14. Marketing
INTERNET MARKETING
When you list with us, we’ll have access to the Keller
Williams Listing System, or KWLS. This proprietary,
exclusive system ensures your property is marketed
online 24/7 through more than 350 of the most popular
search engines and thousands of sites. Here are just a
few of the sites where your home will be found. . .
• Your propety will be advertised on the
Lands of America Partner Network of
350 websites.
• Exposure on LoopNet.com.
• Syndication to LandandFarm.com
which is the fastest growing rural land
marketplace-57% new visiting buyers
every day.
www.landsofamerica.com
• 18 Million Page Views a Month
• 3.4 Million Unique Visitors
• 60% New to Site

15. Marketing
SOCIAL MEDIA MARKETING
Your home or property will also be marketed on
Facebook, the world’s leading social media site.
Facebook represents an opportunity to reach tens of
thousands of local Georgia residents on a site where
they already spend a lot of time.
Visit The Jones Realty Group Facebook Business Page
LOCAL MARKETING
We will facilitate communication between buyers and
local professionals to help answer questions they may
have.
• Local NRCS Agent- To answer questions about
government programs available to land owners and
agricultural consulting.
• Land Clearing Consultant- To recommend and
make changes to the property based on buyers
wants and needs
• Agricultural Accountant- Discuss how the purchase
may affect you financially
• Timber Company- To evaluate the timbers value on
a piece of property

16. Marketing
A MARKET WITHIN A MARKET
Keller Williams Realty was designed to reward real estate
agents for working together. Based on the belief that we are
all more sucessful if we strive toward a common goal rather
than our own individual interests, we are confident that every
Keller Williams professional shares the goal of serving you, our
client, the best way possible.
Keller Williams Farm and Ranch Agents are local, accomplished
experts in land sales and acquisitions including: agricultural land,
timber land, ranch land, recreational land, equestrian estates,
land development, hunting land and other specialties. The land
specialists at Keller Williams Farm and Ranch are the clear choice
when buying or selling rural property in North America.
Additionally, Keller Williams is the fastest-growing real estate
company in North America and the number one largest real
estate company in the United States. It’s proof that when you
offer a superior level of service, the word spreads fast.

17. Service
WHAT ELSE YOU CAN EXPECT FROM US
In addition to the services we’ve covered, you can expect us to
provide the following:
• Attentive one-on-one service. Your needs always come first.
We provide the service we agreed to, in the ways that work
for you. Whether by phone or email that’s how we’ll do it.
• Regular communications regarding information about every
aspect of our efforts and the results of those efforts as well
as any changes in the market, including new listings, price
changes of competing properties, sales and what we should
do to re-position your property to remain competitive.
• Assistance negotiating offers and preparing your Georgia
Assocation of Realtors contracts.
• Attending the closing to ensure all contract provisions have
been met and that you are fully satisfied with the results of
your sale.

18. Thank you
Thank you for the privilege and opportunity to work
with you. As always, feel free to call us if you have any
questions. We look forward to meeting with you and
helping you achieve a successful sale.
Pat and Michelle Rene’e Jones
Real Estate Conslutants
Keller Williams Realty Atlanta Partners
Specializing in Southeast Georgia
Pat: (770) 310-5974
Michelle: (404) 702-9122
patandmichellejones@gmail.com
TheJonesRealtyGroup.com