1.
Hold your Digital Life in your hands
Stefano
Cutello
/
Davide
Ardore
WWW.PASTBOOK.COM

2. alumni
Agile
Product
Developers
≤30
years
O L D
> 10
years
EXPERIENCE
Stefano
from
Italy
&
Davide
from
Australia

3.
They
are
ASKING
you
about
your
PRESENT

4.
We
ANSWER
you
about
your
PAST

5. Stop
SCROLLING
DOWN
to
see
your
PAST
WE
BRING
YOUR
PAST
TO
THE
PRESENT

6. BROWSE
your
emoPons
TOUCH
your
memories
TRACK
your
relaPons
ENJOY
your
past
…
TAKE
A
SNAPSHOT
of
your
DIGITAL
LIFE

7. NOW
Awarded
Prize
DEVELOPMENT
PROGRAM
PRINTING
TECHNOLOGY
(INVESTOR)

8. 10K
users
ITA/ EN
THE
LAUNCH
FB
(March
21st,
2011)
AVG
PRICE:
15€
From
a
Drop
to
a
Tsunami
0,007
%
FREE
à
PAY
conversion
since
launch
Digital
download,
PrinPng
FREE
PAY
4000
2000
10K
5,5K
IN
euro
users
NOW
DAY
1
DAY
2
DAY
3
DAY
4
OUT
3K
team
50
friends
à
8000
visitors
2
founders
Part-­‐Time
IN
4
DAYS
FROM
THE
LAUNCH
less
half
a
day
of
downPme
:-­‐P
NOW

9. E
N
J
O
Y
Y
O
U
R
P
A
S
T
ON-­‐LINE
OFF-­‐LINE
Pick
the
past
you
want
t o
s e e :
f r o m -­‐ t o
Time
Machine
Photo
Downloader
FREE
FREE
Weekly/Monthly
recap
Digest
E-­‐Mails
Digital
Download
about
what
is
happened
FREE
PAY
FREE
PAY
P o s t e r s ,
P o s t C a r d s
on
your
social
networks
Books,
Albums,
Gadgets,
Mobile
Apps
PrinPng
G r a p h s ,
M a p s .
FREE
PAY
PAY
Recurring
and
special
events
VAS
Design/Content
CustomizaPon
PAY
B2B
A D V / M a r k e P n g
c o n t e s t s
PAY
PastBook’s
Biz
Model
F R E E
I U M
M

10. IntegraPons
(SocialNetworks/Blogs)
∞
2012
PLAN
NOW
B2B
VAS
Q1/2012
Q2/2012
Q3/2012
Q4/2012
NOW
Products
(offline)
Products
(online)
Differents
ways
to
SCALE
InternaPonalizaPon

11. 1M
users
ITA/EN/ES
FB
+
INSTAGRAM
+
FLICKR
+
FOURSQUARE
+
GOOGLE
+
WORDPRESS
AVG
PRICE:
15€
1M
0,09
%
FREE
à
PAY
sales
conversion
USER
ACQUISITION
Digital
download,
PrinPng,
Photo
Downloader,
1.3M
TimeMachine,
Digest
E-­‐Mail,
VAS,
B2B,
iPhone
app
10K
5,5K
IN
euro
users
euro
users
NOW
2012
euro
team
OUT
3K
team
1
founder
Full-­‐Time
1
founder
Part-­‐Time
+1
MENTOR/CFO
+1
MarkeYng
Manager
/
Sales
800K
+1
Developer
+
outsourcing
Get
Incorporated
Legal
consultant
Team
MarkeYng
Budget
Product
Development

12. New
IntegraPons
(more
niches)
Marketshare
ConsolidaYon
-­‐ C O S T S
+ M A R G I
N
ON
SALES
13M
1M
MONETIZATION
+
USER
ACQUISITION
1.3M
SCALE
10K
5,5K
IN
euro
users
euro
users
euro
users
NOW
2012
2013
euro
team
euro
team
OUT
3K
team
800K
1.3M
Full-­‐Time
Founders
+2
designer
+2
developer
+2
markePng

13. OUTPUT
?
FRAGMENTED
AND
VIBRANT
MARKET
VERTICAL
COMPETITOR

14. OUTPUT
?
BROWSE
TOUCH
&
ENJOY
ALL
IN
ONE
PLACE
HORIZONTAL
SERVICES
CRITIAL
MASS
TRACK
BY
NICHES
OPPORTUNITY
TO
LEAD
we
compePPon

15. Hold your Digital Life in your hands
HELP
US
GOING
FAST(ER)
THANK
YOU
YOU@PASTBOOK.COM
WWW.PASTBOOK.COM