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Social Media & Physical Therapy
- 1. Social Media & Physical Therapy Mike Pascoe, PhD @mpascoe June 15, 2011
- 2. Twitter & Physical Therapy Mike Pascoe, PhD @mpascoe
- 3. Media
- 4. “Media is an instrument for communication, like a newspaper or radio.”
- 5. Media Information/Data Sender Receiver Wendy Maynard
- 6. Mass Media Receiver Information/Data Sender Receiver Receiver Wendy Maynard
- 7. Social Media Participant Inf at Da rmo n/ ati io at on rm /D fo ata In Participant Participant Information/Data Wendy Maynard
- 8. Social Media Therapist Inf a Student t Da rmo n/ ati io at on rm /D fo ata In Clinic Patient Information/Data Wendy Maynard
- 9. In other words, social media is...
- 10. ...a fancy way to describe the bazillion conversations people are having online 24/7 Wendy Maynard
- 11. What do Americans do online ?
- 12. What do Americans do online ? Social media 23% Other 34% 10% Games 3% 3% 8% 3% 3% 4% 4% 4% Email Nielsen, Aug 2010
- 13. Platforms of Traditional Media
- 14. Platforms of Social Media
- 15. ?
- 19. Talking with PT friends about social media & twitter at Regis University.
- 20. How big?
- 22. 200
- 23. 1 Billion Tweets sent per week
- 25. How powerful?
- 26. May 25, 2011
- 34. June 3, 2011
- 36. 2,073,669 3,682,496 562,000 616,129 152,958 53,809 4,213,854 2,251,090
- 37. 13,606,005 Followers
- 38. June 3, 2011
- 39. Nature (469) 286-7, 2011
- 41. Tweeting students had better grades, more engaged Semester GPA Engagement Score Difference 4.0 6.0 3.0 4.5 2.0 3.0 1.0 1.5 0 0 Control Twitter Control Twitter
- 42. PT Examples
- 57. #manip11
- 61. Who tweets in PT ? #physicaltherapy
- 71. Therapist Inf a Student t Da rmo n/ ati io at on rm /D fo ata In Clinic Patient Information/Data