Amazon commits $3bn more for india

1. Amazon commits
$3bn more for India
Bezos Intensifies Battle With Rivals | Overall
Allocation For Local Ops At $5Bn

2. Contd…
As the Seattle-based e-commerce juggernaut Amazon closes in on the pole position
of the Indian e-commerce market, its founder & CEO Jeff Bezos has announced that
his company will pump in an additional $3 billion investment into India, taking its
total capital commitment here to $5 billion. Amazon, which recently completed
three years of operations in India, has been rapidly gaining market share as it fights
out home-grown players like Flipkart and Snapdeal, whose growth has plateaued in
contrast. Amazon's intent to invest a blockbuster $3 billion in India puts more
pressure on the two local incumbents to raise new financing rounds and gear up
with ammunition for a longhaul battle with the world's largest online retailer.
Amazon has taken over the number two slot from Snapdeal in terms of shipments
and gross sales, but Flipkart is still the largest e-tailer in the country .
“Our Amazon.in team is surpassing even our most ambitious planned milestones,
and I'm pleased to announce today that we'll invest an additional $3 billion on top
of the $2 billion that we announced in 2014, bringing our total investment in India
to over $5 billion,“ Bezos, 52, who founded Amazon in 1994, said.

3. Contd…
This investment has no time frame for deployment, a company executive told TOI,
but is expected to be ploughed in quick time as the e-tailer builds infrastructure to
push its growth in India.
To put things into perspective, Amazon's nearest rival, the eight-year-old
Bengaluru-based Flipkart has till date raised $3.2 billion from financial investors
while online marketplace Snapdeal has racked up around $1.5 billion in risk capital.
In July 2014, Amazon had allocated $2 billion for India in the e-tailer's first
aggressive move, which kick-started the fierce e-commerce war in India. That had
come a day after Flipkart said it had scooped up an eye-popping $1 billion from
investors.
Almost all of that $2 billion has already been used up by Amazon as it's been
discounting heavily, investing in logistics, and weaning away sellers from other
players with lucrative programmes.

4. For Details and Appointment contact:-
Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
marketingandcommunicationconsultants.com)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015