TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
Ah! finally, a startup to load methane into your head
1. Ah! Finally, a Startup to Load
Methane into Your Head
Tesseract's Methane to capture
videos for virtual reality experience
2. Contd...
• While everyone is kicked about virtual reality
headsets, few in India are making cameras that
capture images and videos for immersive virtual-
reality experiences. Tesseract Imaging is one
such.“Almost everyone said no to us in the initial
days,“ said Kshitij Marwah, the company's
founder. “It is not so easy to sell Made in India
brand.“ But he persisted, and in six months, with
a group of seven people, Marwah has created
Methane, one of the first made-in-India cameras
to capture videos for virtual reality experiences.
3. Contd...
• Professional VR cameras look like a spherical web of housing over
40 cameras, nearing resolutions that breach gigapixel levels. But
Tesseract's camera is lean, vertical and can easily be mistaken for a
slim wireless speaker. Fitted with a single camera that rotates
around an axis, the camera takes 2-3 images across 1,600 sqft in
area and 20 ft height, resulting in a resolution of upto 30
megapixels. Methane creates automatic floor plans, walk throughs,
virtual reality showcases for adventure sports, among others.
Tesseract said the videos captured could be streamed to headsets
such as Oculus Rift and be altered to be used for games as well. The
company has sold 30 devices so far to Housing.com, Commonfloor
and other consumer-facing real estate businesses which choose to
show previews to a potential customer before they visit the site.
4. Contd...
• It has 160 pre-orders and expects to ship 5,000
products next year. “The problem in VR cameras is in
the software that stitches the multiple images
together. It works fine for large spaces, but within
smaller dimensions, this stitching process gets ruined,“
said Shubham Mishra, CEO of Absentia, which makes
virtual reality headsets and has software that
automatically converts 2D images and videos into 3D
panorama. Globally, there are several competitors to
Methane. There's Tokyo-based Ricoh Theta, Nokia's
Ozo and several others, with offerings spanning
professional and regular use cases as well.
5. Contd...
• Samir Bangara, cofounder of Qyuki Digital
Media said the opportunity for VR in gaming
and video consumption was enormous.
• “Tesseract's video product is interesting. The
minute they do high definition videos, we will
start deployments,“ said Bangara, whose firm
helps artists in film and music create and
monetise content.
6. Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother
marketingandcommunicationconsultants.com)
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015