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App Vendors (ISV)
Review this Partner Community User Guide
Sign up for the Partner Community
Sign up for the Partner Community
Follow the steps below to get access
1. Before signing up, review the training options at http://p.force.com/signup.
• For new partners, follow the steps for Option 1 (New Partners)
• For existing partners, follow the steps for Option 2 (Existing Partners)
2. Once you understand the process, go to https://partners.salesforce.com and 
complete the signup wizard. 
3. Still having trouble? 
• Contact your Partner Community administrator or email partnercommunications@salesforce.com with 
a screenshot of the issue you are experiencing.
Important: Before you begin, in order to access the Partner Community, you MUST have a Salesforce login. 
These credentials are used to establish single sign-on. If you need an org, you can sign up for a free Salesforce 
Developer Edition org here.
Check Your Inbox for a Welcome Email
• Once your account is approved, you will 
receive an email with your Partner 
Community credentials. 
• Keep in mind that it may take up to a few 
days for your account to be approved. 
Partner Community
Your one-stop shop for education, enablement, and engagement
1. Collaboration*
2. Education
3. News & Events 
4. Support
5. Publishing* 
6. Manage Users*
7. Featured Groups
8. Partner Alerts*
Note: 
• 80% of the content does not require you to login. 
• The items with an * require a login. 
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1. Collaboration
Left Hand Margin of Collaboration Feed
Send messages to 
users & view messages 
from other users
Recent posts from 
Groups you follow
Your posts & posts 
users @mention you on
Bookmarked posts. To 
bookmark a post, click 
the arrow to the right of 
a post and select 
“Bookmark” from the 
dropdown menu
Posts you’ve hidden from 
“What I Follow” feed. To mute 
a post, click the arrow to the 
right of a post and select 
“Mute” from the dropdown 
menu 
Search for users in the 
Partner Community
Search for Collaboration 
Groups in the Partner 
Community
Upload a file, or search for 
Files in the Partner 
Community
Find Topics in the Partner Community. 
When making a post, you can add 
topics to quickly organize posts around 
common themes and view them on topic 
detail pages
Creating a post
1. Share an update in a specific Group, on your 
profile, or @mention another user.
2. Post a file from Collaboration or upload a file 
from your own computer to share.
3. The giving badges feature is not available in 
the Partner Community yet. 
4. Share a Partner Community link or external 
link. 
5. Create your own poll. 
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Search
• Search returns results from the Partner 
Community, Success Community, and the 
AppExchange. 
• When searching, you can filter on
• Collaboration
• Education
• Questions
• Cases
• Leads 
• Opportunities
• Projects
• People
• Files
• Groups
• News/Events 
• Known Issues
• Articles
• Ideas
• Apps
• Documentation
• Consultants
• Developers
• Jobs
Follow these Collaboration Groups
• The Official: Partner Community Group is how we 
communicate program and product updates, 
announcements, webinars, new resources, new features, 
blogs, and event information. 
• Select ‘Daily Digest’ to receive an email with all of the 
weekly updates. 
• Partners cannot start new posts in this group. 
• If you have a question, please use the Questions & 
Answers Group. 
2. Education
Education
• The Education section is 
designed to help you navigate 
through the App Vendors (ISV) 
Lifecycle. 
• There are six phases from 
planning your app to supporting 
your customers in market. 
• As an ISV, select your phase in 
the partner lifecycle to learn more.
• If you are a new partner, start at 
the “Plan” phase.
Overview
1. Use the Overview to understand the value of the Education section and the 
features available to ISVs in the Partner Community.
2. Use the ISVforce Guide to understand all of our enabling technologies, and 
the process of the partner lifecycle in full detail.
3. The Partner Online Training catalog includes Salesforce product & platform 
training. Use your @partnertraining credentials to access, or sign up by 
selecting “Details & Sign Up”.
4. The Additional Resources section includes links to general assets (like the 
AppExchange, Success Community, Topics page, Twitter account), that 
will help you through the partner lifecycle. 
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Plan
• The Plan phase involves 
• taking training like “App Academy: Plan”
• engaging in a Business & Technical Review with our program 
staff
• understanding the elements of the Salesforce Partner Program
• Review each link to understand all of the resources you 
need to succeed.
Build
• In the Build phase,
• you’re going to set up your development and test environments 
with the Environment Hub
• build and test your solution
• leverage developer tools
• prepare your app for Security Review
• To distribute your application, a Security Review is required. 
Security Review
• To make the AppExchange the most trusted 
cloud application ecosystem, a Security Review 
is required to list your application and/or 
distributed to any customers. 
• To prep for Security Review, watch the Security 
Review Wizard Walk-Through demo and take 
the FREE Trust Academy training at 
http://p.force.com/security.
Distribute
• You passed Security Review! 
• In the Distribute phase, you need to setup different 
technologies (like the Partner Business Org, Trialforce, LMA, 
COA) to ensure a successful release of your app.
•  Take the Training Modules (see “Training Modules” tab) at 
App Academy: Distribute to learn more.
Distribute – Training Modules
• Take all of the required Training Modules to learn how 
to setup and use the technologies you need to distribute 
your application to customers and/or on the 
AppExchange
• Distribute Program Overview
• Partner Business Org
• Trialforce
• License Management App (LMA)
• Channel Order App (COA)
• Operational Overview
• Be sure to review the ISV Partner Onboarding Checklist 
to make sure you’ve completed all the required steps in 
this phase.
Market
• Congrats! You’ve listed your app on the 
AppExchange.
• In the Market phase, we provide you with 
resources to help you optimize your 
AppExchange listing, reach your target 
audience, engage with us on partner events, 
and increase your inbound and outbound 
marketing effectiveness.
• This includes Partner Marketing Power Hour, 
the AppExchange Marketing Program, 
Sponsorships information, and much more. 
Sell
• In the Sell phase, you're focused on 
qualifying leads efficiently, presenting 
customized demos to executives, 
growing your pipeline, and managing 
renewals. 
• Use these resources to learn sales best 
practices, and to gain the knowledge you 
need to define and market your own 
commercial solution to customers.
Support
• In the Support phase, you need to ensure 
your customers are successful and are 
receiving the support they need. 
• This involves customer success planning, 
troubleshooting with the subscribe console, 
and release management. 
• Learn best practices for supporting your 
customers, engage with Partner User 
Groups, and stay up-to-date with our 
Partner Roadmap and Release cycles.
Recommended Education Pages
Releases for Partners
• Salesforce has 3 major releases each year.  
• Keeping partners informed about what to expect in 
a new release is critical to customer success.  
• Follow http://p.force.com/releases for all release 
activity including release notes, demo videos, 
webinars, pre-release and sandbox environments, 
documentation, and other resources.  
Roadmap for Partners
Partner Roadmap Webinars are generally held on the first Thursday of each month at 9am Pacific.  The 
highly popular programs feature product managers and program leaders discussing new technologies or 
program changes and answering questions from partners. Register for an upcoming session or watch 
replays here.
Sponsorships for Partners
Interested in sponsoring Salesforce events?
Check out http://p.force.com/sponsorships to stay informed about all upcoming events, registration as 
well a prospectus for each event. 
• Partner Community Office Hours
• Dreamforce Office Hours
• Partner Marketing Power Hour
• Security Review Office Hours
• Marketing Cloud – Partner Office Hour
Need help with a specific question? 
• Several teams hold periodic office hours to interact directly with partners.  
• Use the table at http://p.force.com/officehours (see “Office Hours Information”) to find the 
registration links for these interactive events.
Office Hours For Partners
Partner Community – Topics (A-Z)
• Having trouble finding a specific topic in 
the Partner Community? 
• Use the table at 
http://p.force.com/topics to jump directly 
to any educational topic, service, or 
resource.
3/8. News & Events (including 
Partner Alerts)
News & Events (including Partner Alerts)
1. Review Partner Alerts. An Alert! is issued when a 
particular item affects many partners, is time 
sensitive (deadline) or partners are required to 
take action. These are immediately visible after 
logging in.
2. Read blogs of best practices, announcements 
and partner updates.
3. Check out the calendar for upcoming events and 
webinars across the company.
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Couldn’t attend a partner webinar? No problem! 
For most of our partner programs, we add the replay and slides to the Partner Community. Select “More Details” 
on the webinar that you missed or would like to view again. Find the program highlights, replay and slides listed 
on the calendar page. Keep in mind that it may take up to 24-48 hours to be added. 
Click here!
4. Support
Support
1. Use the search bar to locate educational 
resources related to specific topics. 
2. Select “Show” to view cases that require you 
to take action.
3. Select “Show” to view cases that are being 
reviewed by partner support.
4. View your open cases by status. 
5. If you still cannot find the answer you’re 
looking for through Search, select “New 
Case” and submit a case.
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Support
1. Before submitting a case, use the educational resources for the topic of interest. If you still cannot find the answer 
you’re looking for, create a case across a variety of topics (like Certifications, Security Review, Trial Org Extension). 
2. Complete the case form.
3. Submit the case.
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Level Description and Examples
Level 1 – Critical
Critical production issue affecting all users, including system unavailability and data integrity issues 
with no workaround available. 
- Keep in mind that these types of cases can only be submitted over the phone through Salesforce Global Support. 
Find the number to call here. 
Level 2 – Urgent
Major  functionality is  impacted or  significant performance degradation is  experienced.  Issue  is 
persistent  and  affects  many  users  and/or  major  functionality.   No  reasonable  workaround 
available. In addition, includes time-sensitive requests such as requests for feature activation or a 
data export. 
Level 3 – High
System  performance  issue  or  bug  affecting  some  but  not  all  users.   Short-term  workaround  is 
available, but not scalable.  
Level 4  – Medium
Inquiry  regarding  a  routine  technical  issue;  information  requested  on  application  capabilities, 
navigation,  installation  or  configuration;  bug  affecting  a  small  number  of users. Reasonable 
workaround available.  Resolution required as soon as reasonably practicable.
Severity Level Definitions
Please review the Severity Level definitions. These definitions will help you understand the 
severity of your issue when submitting a case.
5. Publishing
Publishing
Use the AppExchange Publishing Console to: 
1. create/manage your listing 3. manage your trial templates 5. edit the company info on your listing
2. upload your managed package & 4. connect the orgs where your packages  6. access analytics for your listing      
     submit for Security Review      or trial templates were created
Note: This is available in the Partner Community through the “Publishing” tab. To learn best practices for managing your listing (and see a live demo), go to http://p.force.com/applisting.
You must have the “Manage
Listings” permission to see
this link. Talk to your admin
if you need access.
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6. Manage Users
Manage Users
You must have the “Manage
Users” permission to see
this link. Talk to your admin
if you need access.
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1. If you are your company’s designated Partner Community administrator, invite your users to join 
or revoke access in the “Manage Users” tab. In addition, grant your users the additional 
permissions they need (like Manage Users, Manage Listings, Manage Cases). 
2. To invite your users, select “Invite User”.  
Manage Users
1. Enter the company email address of the user you would like to invite.
2. Select the permissions you want your user to have.
3. Select “Invite”. 
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7. Featured Groups
Featured Groups
1. Find the top groups to join in the Partner Community. 
2. Filter on topics like the Partner Program, Partner User Groups, Products, and Industries.
Recommended Groups
• Official: Partner Community
• Official: ISV Central
• Questions & Answers
• Partner Roadmap
• Releases for Partners
• Technical Enablement
• Alerts! for Partners
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Partner Community Profile
Your Partner Community profile
1. Information about you and your company. 
2. See your Trailhead badges and Salesforce certifications displayed on your profile.
3. Access your Chatter feed.
4. Manage and track your cases in the Support tab.
5. View the Help & Training catalog.
6. Select ‘Edit’ to update your Profile, Settings, Work & Experience (including Trailhead badges & certifications), and see a list of your company’s 
designated Partner Community administrator(s).
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6.
Update your profile
1. Let us see who you are! Add your profile picture.
2. Update your contact information.
3. Tell us a little about yourself.
4. View all of the Files you uploaded and own.
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5. View all of the Groups you joined.
6. View all of the Users you follow.
7. View all of the Users that follow you.
Display your Trailhead Badges and Certifications on your profile
1. On your profile page, select Edit, and then click Work & Experience.
2. Scroll to the Certifications & Badges section, and select Link Trailhead account or 
Link Certification account. 
3. For Trailhead badges, enter the email address associated with the account that you use 
to complete Trailhead challenges. For Salesforce certifications, enter the email address 
associated with your Webassessor profile. 
4. Click Connect Account. We’ll send you an email with a verification code. If you don’t 
receive the email, check your spam folder or request a new code. 
5. After you get the email, go back to the Work & Experience section of your profile. 
6. Enter the verification code, and then click Complete Connection. 
7. Select the two checkboxes for showing Salesforce Trailhead Badges and Certifications 
on your profile. 
8. Scroll to the bottom of the page, and then click Save Changes. 
Follow these instructions for best results
Is your company showing up as “Customer”?
1. Go to http://p.force.com/profile.
2. On the Profile page, click Edit, & then Select 
Work & Experience.
3. Update the Company Name field and click Save 
Changes.
4. Your profile is now updated with your Company.
5. Don't forget to post your picture!
6. Send these instructions to your colleagues:
        http://p.force.com/updateprofile.
Follow these quick instructions to correct it
Your Partner Community Access
1. View your current permissions here.
2. Select “View Admin List” to see the list of your company’s designated Partner Community admin(s).
3. Click “Request a Change” to contact your Partner Community Admin(s) for additional permissions.
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Glossary
Title Description
Salesforce App Cloud
http://p.force.com/appcloud
The #1 cloud platform for building next-gen apps
Partner Community
http://partners.salesforce.com
One-stop shop for education & engagement
Trailhead
http://developer.salesforce.com/trailhead
Interactive learning path through the basic building blocks of the Salesforce App 
Cloud
Partner Online Training
http://p.force.com/LMS
Full Premier catalog of platform & product training
Partner Account Manager (PAM)
http://p.force.com/PAM
For revenue generating partners, PAMs are your primary contact and trusted 
advisor to help you be successful
Technical Evangelist (TE)
http://p.force.com/TE
For silver tier and above partners, TEs offer guidance as you architect your 
solution
Trialforce
http://p.force.com/trialforce
Enables you to seamlessly deliver free trials to your customers and prospects
Glossary
Glossary 
Title Description
Security Review
http://p.force.com/security
Ensure your app is safe for customers to install
Salesforce1 Mobile
http://p.force.com/salesforce1
App that unifies Salesforce mobile offerings into one next generation app for 
Salesforce users
Channel Order App (COA)
http://p.force.com/COA
Create, submit and track orders with Salesforce
License Management App (LMA)
http://p.force.com/LMA
Apply (and manage) licensing to your uploaded and registered AppExchange apps
Partner Business Org
http://p.force.com/bizorg
Publish and manage the sales and distribution of your app
Subscriber Support Console Log in as your customer to troubleshoot issues directly within the app
Environment Hub
http://p.force.com/hub
Create orgs (test, demo, packaging) and manage from one location
Glossary
Title Description
ISV Guide
http://p.force.com/guide
Covers the entire lifecycle of a packaged application and provides detailed how-to 
information for all steps of the process
Trailhead
http://developer.salesforce.com/trailhead
Interactive learning path through the basic building blocks of the Salesforce App 
Cloud
Dreamforce Sessions
http://p.force.com/DF15
Partner-facing sessions replays (grouped by roles and topics) from Dreamforce 
2015
Salesforce University Courses
https://www.salesforce.com/training
Classroom & virtual training on Salesforce products & platform
Partner Sales Aid
http://p.force.com/PSA
Hundreds of resources and assets (slides, videos, customer stories) Salesforce 
goes to market with
Developer Site
http://developer.salesforce.com
Training, webinars, guides, workbooks, and more
Glossary 
Title Description
Partner Orgs
http://p.force.com/orgs
Understand the process to access orgs for each of our products
Products
http://p.force.com/products
Find Sales Enablement resources (First Call Decks, Datasheets) by product
Industries
http://p.force.com/industries
Find Sales Enablement resources (First Call Decks, Datasheets) by industry
Partner Alerts!
http://p.force.com/alerts
Important business or technical updates that may impact you and your business
Partner Roadmap
http://p.force.com/roadmap
Monthly webinars that offer you insight into our product or program roadmap
App Academy
http://p.force.com/appacademy
Onboarding training for new ISV Partners
Cloud Academy
http://p.force.com/cloudacademy
Onboarding training for new Consulting (SI) Partners
Glossary 
Title Description
Office Hours
http://p.force.com/officehours
Stay updated, interact with our program staff, receive direct feedback, learn best 
practices, and get answers to your questions
Social Media
http://p.force.com/socialmedia
Follow our social channels and learn best practices for developing your social strategy
Salesforce for Startups
https://startups.salesforce.com
Access the technology, tools and expertise needed to become a customer and 
community-focused company – and succeed
Salesforce Certifications
http://certifications.salesforce.com
Earn a credential from Salesforce and demonstrate that you have the skills and 
confidence to take full advantage of Salesforce
Topics
http://p.force.com/topics
For silver tier and above partners, TEs offer guidance for architecting your solution
Events
http://p.force.com/calendar
Webinars across a variety of topics (Partner Roadmap, Expert Success, AMP, 
Lightning)
thank y   u

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