The future of messenger functionality is changing fast. It is not limited any longer to messaging, instead it offers a wide range of possibilities for businesses and customers alike. What will the future of messenger bring for 2015. Here are some of the examples in field of Infotainment of where we might be heading in the future. Read the up and coming trends!

1. CONTENT
TR E NDS IN INFOTA INMENT
MES SAGING
Z U G , 1 0 . 0 8 . 2 0 1 5

2. CONTENT
TABLE OF CONTENT
1
2
3
4
5
ANALYSIS OF CURRENT USAGE
NEW FUNCTIONS INSIDE MESSENGERS
INFOTAINMENT MESSAGING
FUTURE USABILITY
SUMMARY

3. ANALYSIS OF CURRENT USAGE1
16,2 17,6
19,5 <20
4,4
19,1
41
>50
0
10
20
30
40
50
60
SMS Instant Messenger
2011 2012 2013 2014
 Totaling more than 70 billion text
messages in 2014, more than 50
billion were sent by messenger
 The number of messages sent via
messenger has more than doubled
from 2012 to 2013
 Over the same period the
proportion of SMS has grown
worldwide less than 2 percent
 From 2013 to 2014 the number of
SMS messages increased by less
than 0.5 percent

4. NEW FUNCTIONS INSIDE MESSENGERS2
Example Facebook Pay
 Next to classical text and image
messaging, customers can transfer
money with facebook messenger.
 The service lets users pay friends
within the private messaging app
with just a few taps, a bank debit
card is used a payment source.
 The service is free, easy and secure
according to Facebook.
 Users who have recent iPhone
models can choose to use Touch ID
to authorise transactions with their
fingerprint.

5. INFOTAINMENT MESSAGING3
Example Express News
 Readers of this popular news paper
from Germany receive local,
regional and international news
directly via push notifications onto
mobile phones.
 Express uses the messenger
WhatsApp to send breaking news,
traffic alerts, as well as news about
the local soccer club.
 Messages also provide a link to
online articles.

6. FUTURE USABILITY4
 Users will increase to share data,
articles via messengers.
 The future trend will not be limited
to messaging but also incorporate
money transfers, picture sharing,
health consultation, or classes:
Example Math Chat
 Get help from a chat community
over live-chat.
 Teachers use MathChat in the
classroom to enable student
collaboration and enhance math
practice classwork.

7. SUMMARY5
1
Usage of IP Messages has increased
dramatically compared to classical SMS.
2
As function features increase, the use of
messengers in daily life activities like messaging,
money transfer or media sharing also continues
to grow.
3 News and information via push notifications to
mobile phones continues to grow.
4
In the future messengers will become part of
broad communication like classes, ticketing,
news delivery, image sharing, and mass
communication.

8. THANK YOU