2. Corporate Presentation
Assuring Global Service Standards
Company Website: www.raygain.com
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3. Table of Contents
About Raygain Technologies
Our Research Services Offerings
Market Research Service Offerings
Market Research Capabilities
Market Research Solutions
Data Collection
Data Services
Survey Programming & IT Applications
Quality and Technology Overview
4. About Raygain Technologies
Raygain Technologies Pvt. Ltd. (Raygain) is an ISO 9001:2008 certified full-service research
and analytics firm supporting both international and domestic clients across the entire research
and consulting value-chain spanning all industries.
We conduct qualitative and quantitative research and have the expertise and experience in
executing projects in various industries and regions offering customized solutions to our clients
helping them derive maximum value from research. Identifying client’s research needs,
suggesting possible approaches, designing and executing projects, and providing analytical
and business insights are some of our strengths.
The research solutions are extremely cost-effective and can be customized as per client needs.
Some areas of research covered by our team are as follows:
Company Profiling
Industry Analysis
Market Sizing Studies & Trends
Competitive Intelligence
Customer/ Employee Satisfaction Surveys
New Product Development Surveys
Brand Positioning & Brand Perception Studies
Brand Strategy
New Concept Testing
5. Our Research Services Overview
Raygain’s strong Market Research,
Business Research, Data Processing
and Data Analysis teams specialize in
end-to-end project execution. We
identify the clients’ research needs,
suggest possible approaches, design
and execute projects and provide
analytical and business insights.
Our research teams comprise of a mix
of Economics, Commerce, Science,
Arts Graduates, Engineers, MBAs,
Pharma Graduates etc.
Our researchers have hands-on
experience in the following industries:
Pharmaceuticals & Healthcare
Information Technology
Telecommunications
FMCG & Retail
Manufacturing
BFSI
Automotive etc.
6. Industry Verticals and Sectors Covered
Automotive
Construction and
Industrial Products
Infrastructure
Consulting and Consumer Goods,
Advisory Services Foods and Beverages
Research and Analytics Business Services
Business Services Chemical
IT, ITES, Telecom and Health-Care, Pharma
Technology and Life Sciences
Power, Energy and
Utilities
7. Research Service Offerings
Market Data Data Other
Research Collection Services Services
Customer Phone Data Processing Survey
Satisfaction & • CATI B2B/ B2C • Cleaning Programming
Brand Loyalty Interviews • Verbatim Coding
New Product/ • In-Depth • Tabulation IT Applications
Interviews (IDIs)
Concept • PAPI Analytics
Evaluation • CAPI • Quantitative
MExplorer
Advertising • Recruitments • Qualitative
Effectiveness
Brand Web Reporting
Positioning and • Online Surveys • Basic Charting
Perception • CAWI • Executive
Studies • Panels Reports
Employee • Interpretation &
Commenting
Satisfaction
Surveys
Feasibility Study
8. Market Research Capabilities
Market Research Solutions
Data Collection
Data Services
Survey Programming & IT Applications
Quality and Technology Overview
9. Market Research Capabilities (1/2)
Market Research Solutions
• Customer Satisfaction & Brand Loyalty
• New Product/Concept Evaluation
• Brand Positioning and Brand Perception Study
• Advertising Effectiveness Study
• Employee Satisfaction Survey
Data Collection
Data Services
Survey Programming & IT Applications
Quality and Technology Overview
10. Market Research Solutions (2/2)
Customer Satisfaction & Experience in conducting studies in the areas of Competitor Benchmarking,
Brand Loyalty Customer Segmentation and Customer Satisfaction Tracking
New Product/Concept Experience in conducting studies in the areas of Consumer Preferences, Design
Evaluation Optimization, Demand Predictions and New Product Design
New Product/Concept Experience in conducting studies in the areas of Strategic Alignment, Brand
Evaluation Repositioning, Competitive Benchmarking and Brand Tracking
Experience in conducting studies in the areas of Purchase Intention and
Advertising Preference, Brand Recall and Affordability
Employee Satisfaction Experience in conducting studies in the areas of Employee Segmentation and
Satisfaction, Design and Implementation of programs/policies and Behavior
Survey Prediction
11. Market Research Capabilities (1/2)
Market Research Solutions
Data Collection
• Phone
• CATI B2B/B2C Interviews
• In-Depth Interviews
• PAPI
• Recruitments
• FGDs, MGDs, Ethnographies etc.
• Web
• Online Surveys
• CAWI
• Panels
Data Services
Survey Programming & IT Applications
Quality and Technology Overview
12. Data Collection (2/2)
Specialized Teams Full Interviewing
Highly qualified interviewers Capabilities
with qualifications:
All kinds of qualitative and
MBAs, Engineers, Pharma quantitative research
Graduates, Doctors, CAs,
Lawyers etc. Phone/ F2F/ FGDs/ MGDs
Dedicated Panels
Global Reach We have vastly experienced
We have capabilities to professionals empanelled with us
conduct research work across across industries, including IT,
various geographies globally Telecom, BFSI, FMCG,
Automotive etc.
13. Market Research Capabilities (1/2)
Market Research Solutions
Data Collection
Data Services
• Data Processing
• Cleaning
• Verbatim Coding
• Tabulation
• Analytics
• Quantitative
• Qualitative
• Reporting
• Basic Charting
• Executive Reports
• Interpretation and Commenting
Survey Programming & IT Applications
Quality and Technology Overview
14. Data Services (2/2)
• Latest Tools
Data Processing • Data Cleaning/Validation/ Merging and
Coding
Capabilities • Multiple output formats supported (Text,
Word, Excel, PDF)
• Expertise in all major MR Techniques
• Qualitative/Quantitative Analysis
Data Analytics • Strong focus on modeling and
development of new approaches/
methodologies
• Basic Charting (Data to PowerPoint), Dashboards etc
Charting and • Data reporting in ASCII, Excel, SPSS Shells etc.
Reporting • Executive Reports (including Detailed Summaries/Insights)
• Reports in MS Excel, Word, PPT and PDF formats
15. Market Research Capabilities (1/2)
Market Research Solutions
Data Collection
Data Services
Survey Programming & IT Applications
• Survey Programming
• IT Applications
Quality and Technology Overview
16. Survey Programming and IT Applications (2/2)
• Multiple Tools
Advanced • Experienced Programmers
Programming • Multimedia support (Audio/ Video/ Flash)
Capabilities • All major Languages Supported
Ability to use
ASP.NET/ Java/ • In-house capabilities of software
development
SQL for Complex • Custom mobile software applications for
and Customized efficient research surveys
Surveys
• Set-up survey questionnaires (select relevant questions)
Employee
• Send Invitations
satisfaction
• Monitor Data on real-time basis
surveys
• Generate Customized Client Reports
17. Market Research Capabilities (1/2)
Market Research Solutions
Data Collection
Data Services
Survey Programming & IT Applications
• Survey Programming
• IT Applications
Quality and Technology Overview
18. Quality and Technology Overview (2/2)
Quality Assurance & Quality Control (QA & QC)
• Duplicate Respondent Detection
• Check of Open-End Responses
• Cleaning Scripts
• Data Validation Technology
Technology Overview
• Software – ASP .NET/ Java/ HTML/ PHP for custom IT
Applications
• MExplorer - A mobile device-based survey software to gather
accurate real-time data which can be quickly analyzed. It
works on all mobile device platforms like BlackBerry, Android,
iOS, J2ME, Windows Phone etc.
19. Fieldwork Capabilities across India
• 100 HQ: Delhi
workstations/ Branch
computers /
Laptops
• LAN facility in Lucknow Branch
all locations
• Leased Lines Kolkata Branch
based set-up
• 60 CATI
workstations Ahmedabad Branch
• 20
experienced/ Mumbai Branch
senior and
entry-level Hyderabad Branch
researchers
• 5 seats for data
punching Bangalore Branch
• 4 Data Analysis
Experts Chennai Branch
