E-E- 205 Cultural Studies Chetan Bhagat and His Market

1. Chetan Bhagat & His Market
Prepared and Presented
by
Parth Bhatt
MA Sem II
Roll No.2
E-E-205 Cultural Studies
Dept. of English,
Bhavnagar
Mar 26, 2012 eng_dept_bu 1

2. Content
• Fact Sheet
• Works of CB
• His Market / His
Target Audience
• Conclusion
Mar 26, 2012 eng_dept_bu 2

3. Fact Sheet
• ‘The biggest selling
English language
novelist in India’s
history.’
- The New York Times
• “100 Most Influential
People in the world”
- Time magazine
Mar 26, 2012 eng_dept_bu 3

4. Conti..
• “100 most creative
people in business.”
- Fast Company, USA
• Chetan writes columns
for leading English and
Hindi newspapers,
focusing on youth and
national development
issues. He is also a
motivational speaker.
Mar 26, 2012 eng_dept_bu 4

5. Conti
• Chetan quit his
international
investment banking
career in 2009, to
devote his entire time
to writing and make
change happen in the
country.
Mar 26, 2012 eng_dept_bu 5

6. Conti..
Full time father House husband
Mar 26, 2012 eng_dept_bu 6

7. Works of CB
• Five Point Someone –
What not to do at IIT!
published 2004
• One night @ the call
center in 2005
• The 3 mistakes of my life
published in 2008
• 2 States published in
2009
• Revolution 2020 pub. In
2011
Mar 26, 2012 eng_dept_bu 7

8. His Market / Target Audience
• Students of the
Language
• Technology and texting
• Youth and “sparks”
• Ambitious people
• Telecommunication
• Outsourcing
• Living relationships
• Gen Y people
Mar 26, 2012 eng_dept_bu 8

9. Conclusion
There you go. I’ve told you
the four thunderstorms –
disappointment,
frustration, unfairness and
isolation. You cannot
avoid them, as like the
monsoon they will come
into your life at regular
intervals. You just need to
keep the raincoat handy
to not let the spark die.
Mar 26, 2012 eng_dept_bu 9

10. Thank you people
Mar 26, 2012 eng_dept_bu 10