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Do you really want to be my friend?
                 - possibilities and risks with social networking sites

 Overview
 Possibilities
 Risks




                  Add PĂ€r as a Friend

                 PÀr Lannerö, Metamatrix AB
                 Information days, Helsinki 2008-09-29




The following is a selection of images from the
presentation.

If you want more details, or discuss these
issues further, please don’t hesitate to contact
PĂ€r at par.lannero@metamatrix.se




                                                                          1
Neighbouring trends

                 Personal image                  Networking
                                   Personal
                                                               Groupware
                                   home
Overview                           page
                                                                               Portal
Possibilities           Blog                                  Address
                                                              book
Risks
                                                                    Intranet
                   Micro-
                   blog
                                       Social Networking
                                       Site
                 Communicate                     Consume
                                                                  Personal
                       Chat                                       start page

                                  IM

                                                         Multimedia
                                       Virtual           site
                                       Reality
                                                 Games




 There are no distinct borders between
 SNSs and many other online phenomena.
 However, SNSs tend to cover all of the
 four main areas represented by the
 squares and presented in more detail
 during the presentation.
USAGE



 Overview
 Possibilities
 Risks



                               Source: Pew Internet & American Life Project




Among youth, SNSs are a significant - though
not dominant - method of communication.
Note: Email is less frequently used than SNSs
among the subjects of this study!
FOR USERS

                 Personal image   Networking


Overview
Overview
Possibilities
Possibilities
Risks




                 Communicate      Consume




 SNSs provide functionality mainly in these
 four areas. Detailed examples are given in
 the presentation.
FRAGMENTATION / PRESENCE



Overview
Overview
Possibilities
Possibilities
Risks




 From one ”book” per lifetime to one
 ”status message” per hour.
SOCIAL RISKS


                How can you say no to this?
Overview
Overview
Possibilities
Risks
Risks




 Ideas spread like viruses
 for good and
 bad.
PRIVACY ISSUES


                 Often you don’t know you’re being watched..
 Overview
 Overview
 Possibilities
 Risks
 Risks




                                    Photo: Cc PÀr Lannerö




                 Beacon followed Facebook users, even outside of
                   Facebook!




There’s no big sign saying you’re being
watched, but if you read the fine print (who
does?) you can see that much of your activity
is being tracked.
FINANCIAL RISKS



Overview
Overview
Possibilities
Risks
Risks




                                                                             Photo: Cc PÀr Lannerö


                                              Lock-in - maybe the lock is about to open up?




 Historically, every SNS was an
 isolated world. Intentionally, to
 keep users locked in.
 Robert Scoble linked his Facebook network to his Plaxo-account. Was banned by
 Facebook!

 http://www.eweek.com/article2/0,1895,2243727,00.asp




 Imagine having a telephone and
 only being able to make a call to
 people on the same network!
 However, there are signs the situation will improve.
 DataPortability.org, Google OpenSocial

LEAVING FACEBOOK DAY

                30 nov 2007
                Many people leaving Facebook on the same day, as a
                   protest against Facebooks privacy practices
Overview
Overview
Possibilities
Risks
Risks




                Protest group
                “How to permanently delete your facebook account”
                has some 15.770 members.




 Protest movements against
 Facebook practices exist.

 Irony:
 Both of the above were organized
 on Facebook!

 So:
 Even the most critical consider
 SNSs to be practical tools.
www.metamatrix.se




Metamatrix is a consultancy company based
in Stockholm.




                                            10

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Do you really want to be my friend? Abbreviated version, Helsinki 2008.

  • 1. Do you really want to be my friend? - possibilities and risks with social networking sites Overview Possibilities Risks Add PĂ€r as a Friend PĂ€r Lannerö, Metamatrix AB Information days, Helsinki 2008-09-29 The following is a selection of images from the presentation. If you want more details, or discuss these issues further, please don’t hesitate to contact PĂ€r at par.lannero@metamatrix.se 1
  • 2. Neighbouring trends Personal image Networking Personal Groupware home Overview page Portal Possibilities Blog Address book Risks Intranet Micro- blog Social Networking Site Communicate Consume Personal Chat start page IM Multimedia Virtual site Reality Games There are no distinct borders between SNSs and many other online phenomena. However, SNSs tend to cover all of the four main areas represented by the squares and presented in more detail during the presentation.
  • 3. USAGE Overview Possibilities Risks Source: Pew Internet & American Life Project Among youth, SNSs are a significant - though not dominant - method of communication. Note: Email is less frequently used than SNSs among the subjects of this study!
  • 4. FOR USERS Personal image Networking Overview Overview Possibilities Possibilities Risks Communicate Consume SNSs provide functionality mainly in these four areas. Detailed examples are given in the presentation.
  • 5. FRAGMENTATION / PRESENCE Overview Overview Possibilities Possibilities Risks From one ”book” per lifetime to one ”status message” per hour.
  • 6. SOCIAL RISKS How can you say no to this? Overview Overview Possibilities Risks Risks Ideas spread like viruses
 for good and bad.
  • 7. PRIVACY ISSUES Often you don’t know you’re being watched.. Overview Overview Possibilities Risks Risks Photo: Cc PĂ€r Lannerö Beacon followed Facebook users, even outside of Facebook! There’s no big sign saying you’re being watched, but if you read the fine print (who does?) you can see that much of your activity is being tracked.
  • 8. FINANCIAL RISKS Overview Overview Possibilities Risks Risks Photo: Cc PĂ€r Lannerö Lock-in - maybe the lock is about to open up? Historically, every SNS was an isolated world. Intentionally, to keep users locked in. Robert Scoble linked his Facebook network to his Plaxo-account. Was banned by Facebook! http://www.eweek.com/article2/0,1895,2243727,00.asp Imagine having a telephone and only being able to make a call to people on the same network! However, there are signs the situation will improve. DataPortability.org, Google OpenSocial

  • 9. LEAVING FACEBOOK DAY 30 nov 2007 Many people leaving Facebook on the same day, as a protest against Facebooks privacy practices Overview Overview Possibilities Risks Risks Protest group “How to permanently delete your facebook account” has some 15.770 members. Protest movements against Facebook practices exist. Irony: Both of the above were organized on Facebook! So: Even the most critical consider SNSs to be practical tools.
  • 10. www.metamatrix.se Metamatrix is a consultancy company based in Stockholm. 10