Four Seasons Hotel will be moving to their new building next year. This sample table is for their "Closing Ceremony" as they close their old hotel and move into their new one. The mirrors on the wall symbolizes recognition of their attendees. There will be a circle bar in the middle of the venue. In the center of the bar will be a tree with all four season on it (Much like their logo). From the tree, the venue will be divided into four section from the center (one season each section). This tabletop sample is the winter table in the "winter" section of the venue.

1. FOUR SEASONS CLOSING CEREMONY
A PROPOSAL BY ALEX CHENG
Cell: 416 300-8585
Email: park_kin@hotmail.com

2. OVERVIEW: Opportunity OV E RV I E W : C o n c e p t
- On March 2012 Four Season Residence & Resort will be - The new building is highly Modern with most of its exterior
officially moving to their new building covered in glass while the old building contains the Art Deco
2 style. Hence my overall style is a clash of both Modern and 3
- Their new hotel is a symbol of a new beginning after 50
Art Deco.
years of success all around the world.
FOUR SEASONS CLOSING CEREMONY
FOUR SEASONS CLOSING CEREMONY
- Another recurring theme would be the literal use of the
- Toronto had always been their headquarters and their
Four Seasons “tree”. The tree would be featured in the most
location of humble origins.
prominent places including all the centerpieces (in it’s appro-
- Although it is not widely known, Four Seasons Company only priate season), and also the central bar (with all four seasons).
owns one hotel while all the rest are franchised throughout
- There will be a circle white plexi glass bar in the center of
the world.
the venue. In the middle of the bar will be a tree with all four
- Soon to be closed down to move into their new location, seasons on it (much like the Four Seasons logo) and from the
Four Seasons Company would like to invite executives from central bar, the venue will be divided into 4 differnt sections,
all around the world to attend their closing ceremony, cel- each with their own season (for example, the winter section
ebrate their 50th anniversary, as well as their new building contains all the winter tables with the sample table shown,
that will be ready to move into. only in that section).
- The framed mirrors on the walls represent the importance
and recognition of every employee and shareholders who
have come from around the world to attend the ceremony.

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FOUR SEASONS CLOSING CEREMONY
FOUR SEASONS CLOSING CEREMONY
This is a sample table for the “winter” section of the venue.
The framed mirrors will be scattered throughout the walls of the
venue. It represents the importance and recognition of every employ-
ee and shareholders who have come from around the world to attend A full table setting with soup spoon, salad fork, dinner knife, dinner
the ceremony. fork, dessert spoon and dessert fork.

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FOUR SEASONS CLOSING CEREMONY
FOUR SEASONS CLOSING CEREMONY
Smooth, gleaming and modern flatware, equipt with crystal glassware A custom handmade fabric cover menu with watercolour paper
and silver-rim plating. borders and metallic paper.
Beautiful leaf name card holder. “Bodoni” typeface (same as the
Four Season logo) used for names and modern “Proxima” typeface
underneath.

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FOUR SEASONS CLOSING CEREMONY
FOUR SEASONS CLOSING CEREMONY
The center piece is the “Four Seasons” iconic tree. For the sample The idea of a tree is “Art Deco” in style, however, my appoach in cre-
tabletop, I chose to do the “winter” table in the “winter” section of the ating the tree is “Modern” (the Art Deco vs Modern clash theme).
venue (the venue is divided into four section from the middle bar).
The “Black Diamond” Swarovski crystals create “visual ground-
ing” (something dark to create contrast from all the white and silver
objects around), much like the black fabric menu.
The black diamond rhinestones also act as “frozen dew”.

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FOUR SEASONS CLOSING CEREMONY
FOUR SEASONS CLOSING CEREMONY
Fresh snow white Hydrangeas are place inside of the aluminum “flat Crystals hanging from the tree act as icicles with a modern twist.
wire” tree to create visual interest.

7. for each of the four courses. Each item will be
garnished to visually relevant to the season.
The Art Deco style may be seen from
flourished frames to the chivari chairs and the
Modern style may be ssen from the chosen
fabric typefaces used and the tree.
The walls will be covered with silver framed
THEME / DÉCOR DESIGN: Overall mirrors of all shapes and sizes. These mirrors T H E M E / D É C O R D E S I G N : Ve n u e
symbolizes the recognition of the executives
The style will be a clash of Modern and Art and directors of Four Season Residence & Re- The event will be held in the Regency Ball-
12 Deco to reflect the new Four Seasons, and the sort from all over the world (who are presently 13
room (of the current Four Seasons). Since the Regency Hotel setup in banquet style
old Four Seasons. In the setup of the room’s in the event) that make up the past, present closing ceremoney represents the last event
FOUR SEASONS CLOSING CEREMONY
FOUR SEASONS CLOSING CEREMONY
layout, there will be a circle bar in the center and future of the company. that will be held at the building, the Regency
that would divide the venue into four. These Ballroom, as the most featured event space of
four sections represent the four seasons (Four the building was the perfect venue.
Seasons Residence & Resort). There will be
a giant tree in the middle of the bar that will It is not common to have large event spaces
mimic the Four Seasons logo to contain all such as the Regency Ballroom. Many of the
four season in it. largest ballrooms in the Ritz-Carlton, Park
Hyatt and even the new Four Seasons may
Extending the use of the iconic tree into the only accommodate a maximum of 350 people.
individual centerpieces of each table, there With 425 guests expected at the closing cer-
will be a different seasonal tree depending on emony, there will not be a better venue that
the section of the venue the table is located has the logistical and conceptual requirements
at. For example, a table located in the summer for the event to take place.
section of the venue will contain a tree that
would represent the summer season. All dividers in the Regency Hall will be re-
moved and the walls will be covered with Regency Hotel setup for the day of the event
Draping and lighting will be used considerably silver framed mirrors. By using pin spot and up
to distinguish the different seasonal sections. lighting to emphasize on taller objects such as
I have chosen a Demasks linen called Good the centerpiece trees, the rug floors will not
Shabbos for the linen. The linen is a satin be noticeable. There are not many large hotel
white with matted demask texture in it. The banquet halls in Toronto, and the one that fits
place mats will be a modern silver and tex- the concept the most had to be the Four Sea-
tured rectangle with modern white china sons Regency Hall. The room will be setup as
(with a silver band) on top. The menu will be seen on the right, with the head table (in front
wrapped in a unique black glittered fabric with of the circle bar reserved for the most senior
specialty papers added to the cover page. board of directors, president and ceo of the
There are four choices (one for each season) Four Seasons company.

8. PRODUCT SELECTION: ADDITIONS T H E M E / D É C O R D E S I G N : Menu
The walls are covered with different flourish The menu features a handmade fabric cover
framed mirrors. Although Art Deco in form, with watercolor borders and silver metallic
PRODUCT SELECTION: TABLETOP the silver again delivers the Modern style. THEME / DÉCOR DESIGN: Centrepiece paper. With detailed font selection and type
These mirrors symbolizes the recognition for treatment, the menu cover is both Modern
The china is kept consistent with the Mod- the executives and directors of Four Season The centrepiece features a tree con- in it’s elegance and simplicity, as well as
14 ern and Art Deco theme. With a simple silver Residence & Resort from all over the world structed from flat wire and acrylic poles. The Art Deco in it’s glamour. The interior of the 15
band going through all the plates except for (who are at the event) that make up the past, whole centerpiece will also be decorated menu contains a four-course meal, with four
FOUR SEASONS CLOSING CEREMONY
the charger (which is fully silver), the china present and future of the company. with rhinestones and will be washed with LED
FOUR SEASONS CLOSING CEREMONY
choices (seasonal themed) for each course.
is simple while still creating an impact (Plati- blue lights. The conceptual challenge for the The design of the interior is very Art Deco with
The blue drapery are used to reflect the “win-
num Band collection). The flatware also leans centre piece of the “winter” table maintaining Modern san-serif and serif fonts.
ter” section of the venue (the venue is divided
toward the Modern style, with its clean simpli- the modern style since the idea of a tree is Art
into four “seasonal” sections which includes
fied lines and Bauhaus flair. The glassware Deco. That challenge was handled with the
Spring, Summer, Fall and Winter).
however, ties in the Art Deco theme with the use of metal and glass-like acrylic poles. With
use of crystal in the “Westmount Cut Crystal” The venue will be setup in a banquet style the use of lighting, the glamour of Art Deco is
collection. with a circle bar in the center of the room. In evidently present. The height of the pole (be-
the center of the circle bar will be a large tree fore the leaves start flourishing) is exactly 22
The tablecloth that was chosen is called
with all four seasons on it (like the Four Sea- inches ( just enough to preserve the sightlines).
“Good Shabbos” which is a snow white linen
sons logo). The large tree will act as a divider
with a white satin demask pattern on it. The Conceptually the use of the tree as both the
of the room according to the four seasons on
pattern is Art Deco, and the demask echos the venue’s centrepiece as well as the tabletop
the tree.
“season” theme. centrepiece echoes the Four Seasons brand.
Lighting will also be used to divide up the Having different sections of the room a differ-
The Chivari chairs are Art Deco, however,
room according to their seasons. For the ent season with a different tree, the theme has
with the silver Chivari, the chair represents a
winter section, that part of the room will be lit tremendous depth and conscious thought.
perfect clash between Modern and Art Deco.
with blue lights and with blue drapery for that
Thus the Chivari are kept simple without add-
section of the wall.
ing anything to it.

9. 16
FOUR SEASONS CLOSING CEREMONY
THANK YOU.
I am currently looking for employment at an event planning and decor company. I would be
happy to email my portfolio and resume for your viewing if there are any opportunities.
Your time and concideration is greatly appreciated.
Cell: 416 300-8585
Email: park_kin@hotmail.com
Thanks again for your attendance to the Soirèe Tabletop Competition.