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Virtualize Your Telephony Platform with Cisco UCS
1. Cisco Unified Communications
on Cisco Unified Computing System
Alexa Trifilo, Unified Communications
System Engineer
Cisco Systems
Presentation_ID Š 2009 Cisco Systems, Inc. All rights reserved. Cisco Confidential
2. Introductions
The New Collaboration Experience
Trends and Business drivers for Unified Communications (UC)
Cisco UC on the Cisco UCS
Customer success
Q&A/Wrap up
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
3. Cisco Advanced Certifications:
⢠Unified Communications
⢠Wireless
⢠Security
Providing IT services to the
mid-Atlantic for 20 years
Integrating Cisco telephony &
messaging solutions since
2002
www.ali-inc.com
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
4. Cloud Based Applications Thin Clients
Challenging to provide rich media and consistent experience across hosting models
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
5. Across all Devices Any Time and Place
But poor experiences can result from incompatible systems and poor media handling
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
6. Customer Collaboration Employee Collaboration
But need to balance personal productivity with enterprise-class control
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
7. New Capabilities needed for Efficiency and Competitiveness
Mobile
Secure access to information and
people from any device, anywhere
Social
Expertise & Information location,
Proactive customer interaction
Visual
High quality interaction from
anywhere, realtime and offline
Virtual
Agility and scale on demand,
Rich media with VDI economics,
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
8. Wide Variety of Collaboration Needs
Cloud On-Premises
Mobile, Office, Home,
Inter-Company Smartphones, Tablets, Video, Voice, Web,
Laptops, Thin Clients Social, Business Apps
Wide Variety of Collaboration Technologies
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
9. Wide Variety of Collaboration Needs
INTEGRATED COLLABORATION EXPERIENCE
ANYWHERE ANY DEVICE ANY CONTENT
Richest Experience Secure
in Any Location Mobility
Video handled as Easily Flexible Access
as Voice, Data from All Clients
Wide Variety of Collaboration Technologies
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
10. Category Quadrant/ Market Scope
Corporate
Leader
Telephony
Unified
Leader
Communications
Contact Center Leader
Web Conferencing Leader
Video/Telepresence Strong Positive
IM and Presence Positive
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
11. The New Collaboration Experience
Trends and Business drivers for Unified Communications (UC)
Cisco UC on the Cisco UCS
Customer success
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
12. How do I How do I keep
Can I cut my
effectively manage pace with the
communications
Key Business changing nature
costs?
Relationships? of collaboration?
How do I How do I
How can I
manage my migrate without
improve employee
communications disrupting my
productivity?
securely? business?
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
13. Software Global Video
Virtualization Mobility
as a Service Value Chains Everywhere
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
14. How can IâŚ
⌠reduce the number of servers, devices, and equipment required, lowering
capital expenditures?
⌠increase operational efficiency and scale, reducing operating expenses?
⌠insure agility and investment protection?
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
15. The New Collaboration Experience
Trends and Business drivers for Unified Communications (UC)
Cisco UC on the Cisco UCS
Customer success
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
16. ⢠Introducing ability to deploy Unified
Communications applications in a
virtualized environment Benefits
Supported on Unified Computing System ď§ Lower TCO
Based on market-leading VMware vSphere ď§ Increased Agility
ESXi
ď§ Investment
⢠Ensure performance, reliability, Protection
management and high availability
⢠Support across key UC applications
UCS C200
UCS B200
UCS C210
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
16
17. VOIP, ICM CUCM 3.x/4.x Cisco UC 5.0+ Cisco UC 8.0(2) SAF
1990s ~2000 2005 2010 Future
Legacy Voice Server Network
Appliance Virtualization
Enhancement (Special-purpose) Services
Business Increasing Architectural Flexibility while Decreasing Barriers to Rapidly Deploy/Tailor
Agility
Footprint, Increasing âMiniaturizationâ, Consolidation & Avoidance while Increasing Efficiency
Space, Energy,
Cabling
Investment No Forklifts ď¨ Network Convergence ď¨ Commodity Servers/Storage ď¨ Virtualization
Leverage
Business Increasing Security, Resiliency and options for High Availability / Disaster Recovery
Continuity
Management Increasing Familiarity, Centralization, Scale and Efficiency
Simplification
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
18. Same TCO Drivers: Technology, Facilities, Management Burden
Data Center 1.0 Data Center 2.0 Data Center 3.0
with Traditional with Unified with Virtualized
Communications Communications Communications
⌠⌠âŚ
Mainframe PBX Servers and Appliances Virtualized Compute/Storage
Converged Data The Network
Communications Data Network Center
Unified Fabric & Networks
Too Many Networks Too Many Fabrics
ď§ Centralized Operations ď§ Distributed Operations ď§ Flexible Operations
ď§ Controlled but Inflexible ď§ Flexibility, but with Sprawl ď§ Agility + Governance
ď§ High TCO ď§ Medium to High TCO ď§ Low TCO
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
19. ⢠Half-width blade server form factor
⢠Best for
Medium to high server count & concentration
Existing or planned data center
âReady, willing, ableâ to support servers, VMware, storage
Operational âmaturityâ
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
20. Cisco Unified
Communications 8.0(2)
LAN
PSTN
UCS 6100 SAN
Fabric Disk Array
UCS 5100 Blade Server Interconnect
Chassis with UCS 2100 (mandatory)
Switches
Fabric Extender and 1-8 UCS
B200 M2 Blade Servers
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
21. ⢠Rack server form factor
⢠Best for
Low to medium server count
Ready to move off an appliance model (server/VMware admin)
Preference for rack server form factor
Interim migration step for data center solution
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
22. Cisco Unified
Communications 8.0(3)
LAN
PSTN
âŚ
UCS C210 M2
UCS C200 M2
SAN
Disk Array
(optional)
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
23. ⢠Unified Communications Manager ⢠Unified Interaction Center
with Integrated Mobility
⢠Unified Contact Center
⢠Unified Communications Manager â Management Portal
Session Management Edition
⢠Unified Customer Voice Portal
⢠Emergency Responder (B200, C210 only)
⢠Unified Attendant Consoles (B200 ⢠Unified Communications
M1 only) Management Suite
⢠Unity Connection ⢠MediaSense
⢠Unity (B200, C210 only) ⢠SocialMiner
⢠Unified Presence ⢠Meeting Place 8.5
⢠Unified Contact Center Express ⢠Others later
⢠Unified Contact Center Enterprise
(B200, C210 only)
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
24. The New Collaboration Experience
Trends and Business drivers for Unified Communications (UC)
Cisco UC on the Cisco UCS
Customer success
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
25. Example: 5,000 users
Dial tone, voicemail and Presence, 10% are Contact Center Agents
11 non-virtualized rack servers required for UC, more for other business apps
Before
After
UC applications
now co-resident
CAPEX OPEX
⢠Reduced Server Count (50-75%) ď§ Reduced Rack & Floor Space (36%)
ď§ Reduced Power/Cooling (20+%)
⢠Storage Consolidation (50+%)
ď§ Fewer Servers to Manage (50-75% less)
⢠Reduced Network Ports (50+%)
ď§ Reduced Maintenance/Support Costs (~20%)
⢠Reduced Cabling (50+%)
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
26. $1,100,000
$1,000,000 Per site:
MCSÂ OPEX
$900,000
$800,000
$700,000 MCSÂ CAPEX
$600,000
$500,000
UCSÂ OPEX
$400,000
$300,000
UCSÂ CAPEX
$200,000
$100,000
$0
4 8 UC âServerâ Count
12 16 20
Assumptions:
⢠UC âServersâ only. A âServerâ is either one MCS 7845, or one Virtual Machine.
⢠Dual sites, distribute infrastructure across sites.
⢠Model with list pricing, MCS 7845-I3, â2vcpuâ VM, 4:1 co-residency, UCS B200 M1 for UC, VMware Enterprise Plus Edition
⢠No single point of failure â redundant sites, switching, chassis, servers
⢠Switching and Chassis provisioned with growth headroom
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26
27. â˘UCS C200 Hardware
â˘Unified Communications Manager software
â˘Cisco Unity Connection, Cisco Unified Presence
Software
â˘UC Client software only (Video Cameras need to
be purchased separately)
â˘Cisco Unified Workspace Licensing BE licenses
for the first 100 users
â˘Enhanced 5 Agent Seat Contact Center Express
bundle
100 Unified Workspace
Licensing Business
UCS C200 Server for + Edition licenses + UC
server/client media kits
Unified CMBE 6000
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
28. Adaptability
Portability
Mobility
Repurposing
Leverage existing
infrastructure
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
29. ⢠Plan & Design Service
For channel partner enablement
⢠Configuration & Performance Audit
For UC, on existing UCS deployment
⢠Operation Support Planning Workshop
⢠Pre-Production Pilot Service
Fixed and Custom options
⢠Accelerated Deployment Service
Greenfield and Migration options
⢠Project Management
For more details, see:
www.cisco.com/go/unifiedcomputingservices
and
www.cisco.com/en/US/products/svcs/ps2961/
ps2664/serv_group_home.html
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 29
30. Questions & Next Steps
Parker Pearson
parker@ali-inc.com
(434) 386-4284
ď Recording & Follow up resources coming via follow
up email
ď Donât forget! Fill in the online session feedback
session for your Starbucks card.
Š 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 30