1. The Ghost of BYOD Future
Frank Roys
Regional Sales Manager
Ruckus Wireless
Hotel Roanoke
December 6, 2012
RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

2. About Us
Founded 2004, Sunnyvale, CA
Innovation Carrier class Smart Wi-Fi
Customers 15,000+ Unique Customers
Employees 700 in 20 countries
R&D Centers Sunnyvale, China, Taiwan,
India, Israel
Capitalization (NYSE:RKUS) $102 million
2012 Financials $150K in 3 Qtrs, Profitable
Patents 55 granted (80 pending)
Units shipped 10 million and counting
Markets Carrier/enterprise infrastructure
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3. Bring Your Own Design
SIMPLIFYING BYOD WITH RUCKUS
RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL

4. What is BYOD?
▪ Bring Your Own Device
▪ Recognition by enterprise companies that their
employees would rather use computing tools of their own
choice than your well-intended computing platform
▪ Allows you to leverage employee’s natural propensity for
a specific kind of computing device – highly subjective
▪ Introduces risks in terms of proprietary information loss,
indemnification, replacement of broken devices and
inappropriate use.
▪ Requires your IT department to be flexible and to
mitigate risk to an acceptable level.
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5. The Realities of BYOD
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6. What Enterprises REALLY Want
1 Simple onboarding
2 Automated enforcement of user/device policies
3 Visibility of who and what is on the WLAN
4 Extension of wired security to WLAN
5 More capacity to deal with flood of devices
6 Leverage existing infrastructure
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7. Two Problems
▪ New devices driving BYOD adoption = very poor Wi-Fi
clients
▪ Need help mitigating new risks introduced by BYOD
We can address both problems
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8. New Devices Driving BYOD
▪ Much more affordable in scarce
money budgets
▪ People LOVE them
▪ Tech refresh every birthday and
Christmas
▪ Inherently more secure
▪ Apple iOS, Android OS
▪ Tougher, harder to damage
▪ Easier to Find
▪ “Find Me” Apps
▪ Millions of Apps
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9. What’s Driving Enterprise-class
Wireless Adoption?
2/3rds of all US
Buyers are opting
For Smartphones
And Touch-screen
Tablets (iPads,
Kindles and Galaxies)
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10. Who’s “Winning”?
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11. BUT - the Market-Driving Devices
are the WORST Wi-Fi clients!
Single polarity antenna
Low Power 10mw radios
Save Battery Power
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12. What Happens When Connectivity
is Unreliable?
▪ In Schools:
▪ Takes too long to get everyone on
▪ Disconnects = loss of attention
▪ Loss of attention = blown lesson plans
▪ In Healthcare
▪ Can’t use laptops on carts everywhere
▪ Takes longer to retrieve electronic records
▪ Frustrates doctors, patients and staff
▪ In Government
▪ Poor guest access experience
▪ Web-based applications time out
▪ Can’t maintain SLA for sustainability
▪ In Utilities and Manufacturing
▪ Severe impact on productivity
▪ Slows distribution and delivery
▪ Over-spend adding superfluous AP’s
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13. Two Options to Fix Small Device
Issues
▪ More graphical management
▪ Local or outsourced in a “Cloud”
▪ Let someone else try dealing with crappy wi-fi
▪ Spend more on management than on AP’s
▪ 2X number of AP’s to solve orientation
▪ Focus on Better Connectivity
▪ Can hear weak radio devices at a distance
▪ With a solution for device orientation
▪ No loss of high quality management
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14. Introducing ZoneFlex 7982
Highest Performing Access Point for the Enterprise
▪ Industry’s first 3x3:3 dual-band AP with
dynamic antenna and chip-based
beamforming (TxBF)
▪ Advanced features
▪ Adaptive Polarization Diversity
▪ Spectrum Analysis *
▪ Up to 500 clients per radio (512 total) *
▪ Highest performing in the industry
▪ Up to 900 Mbps
▪ Sleek and sophisticated design secures
to T-bar rails, walls and ceilings
▪ Plenum-rated
▪ Powered by standard 802.3af +
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15. Inside the 7982 Over 3000
unique
Integrated key Dual antenna
holes for wall or radios patterns
ceiling mount 3x3:3
(900 Mbps)
Vertical and
Routing horizontal
channel polarity
for cables
Release
mechanism Integrated
protected T-bar mount Secured with
with security
Kensington Lock
screw
Hidden
Two 10/100/1000 cables
Ethernet ports with
802.2af PoE
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16. Extending Performance at Range
Adaptive Antennas and Transmit Beamforming Working Together
6dB 9dB
3dB
> 15dB OF > 9dB OF
S I G N A L T O
INTEFERENCE
M I T I G AT I O N INTEFERENCE
PLUS NOISE (SINR)
IMPROVEMENT
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17. Adaptive Polarization Diversity
Device orientation accounts
for up to 5x performance
▪ Better reception (PD-MRC) for weak and
differential among products hard to “hear” devices
▪ Better transmission to devices constantly
changing their orientation
HORIZONTAL
POLARIZATION
VERTICAL
POLARIZATION
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18. Current Software
Wireless and Network
 Transmit Beamforming plus Antenna-based Beamforming
 DHCP Relay
 Proxy ARP and ARP Broadcast filter (per SSID for ZD tunnel & at AP)
 512 Client support on (7982, 7762-AC, 7782)
 Passpoint™ (802.11u/Hotspot 2.0)
 WMM-AC
 802.1x/MAC by-pass Dynamic VLANs (Ethernet ports)
 Device Policy Enforcement
 Customizable Channel Range Control
 Increased Encrypted LWAPP Tunnel Throughput on ZD 5000
Management
 Performance Monitoring with RF Pollution
 TACACS+ ZD/AP/FM admin auth & role support
 Increased reporting granularity (30 days @ 15 minute interval)
 High Availability
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19. High Network Availability
▪ Single ZoneDirector Failure
▪ no data or state loss in the virtual machine
▪ All state preserved (storage, memory, networking)
▪ No new clients can be added but existing clients stay connected
▪ No need for additional operating system and software licenses.
▪ AP-level high availability
▪ Self-healing
▪ Automatic Load Balancing
▪ Automatic Band-Steering
▪ In N+1 Networks with 2 ZoneDirectors
▪ Automatic re-establishment of fault tolerance after HW failure
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20. How Can I
Lower Risk??
SIMPLIFYING BYOD WITH RUCKUS
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21. Don’t Reinvent the Wheel
FIREWALLS CONTENT AAA/AD/LDAP ACLs / VLANS
FILTERS SERVERS
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22. Defining the SSID Structure
▪ DOMAIN SSID
▪ Enterprise-owned / managed devices with access to all resources:
printers, applications, files shares
▪ Guest Visitor SSID
▪ Users who are not in the OUI with access only to the internet
▪ Staff and Student BYOD SSID
▪ Non-enterprise-owned / managed devices needing Internet access
and specified school resources, VLAN and content filtering applied
▪ Provisioning SSID
▪ Hotspot with a walled garden attribute, redirecting all users to
an activation page
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23. Automating Role-Based Access
DOMAIN Administrator automatically placed on VLAN W, no rate limits
GUEST
Allowed on via a Guest Pass, accepting terms and conditions
automatically placed on VLAN Z, rate limited at 1 Mbps
STAFF Staff automatically placed on VLAN X, rate limited at 5 Mbps
INVITED Automatically placed on VLAN Y, rate limited at 1 Mbps
GUESTS
STRANGERS User does NOT have account and is denied
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24. How to BYOD with Ruckus
1 Unknown device associates with provisioning SSID
2 User challenged to authenticate
3 ZD queries LDAP (AAA domain)
4 User placed into requisite role based on security
group membership, VLAN dynamically assigned
5 Unique dynamic PSK automatically generated,
bound with device and pushed to client
6 Policies applied per role and VLAN membership
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25. What it Looks Like WHAT HAPPENS WHEN?
User Student Staff Guest
Database Resources Resources Resources 1. Users connect to a
provisioning SSID and are
re-directed to an
Internet onboarding portal.
2. Users enter domain
credentials which are
verified against a user
database.
3. The user’s role assignment
and permissions are
automatically determined
based on authentcaion.
4. Using Zero-IT, the device is
Guest SSID auto-provisioned with a
Onboarding Student SSID Staff SSID
SSID
(hotspot) dynamic pre-shared key
and dynamically assigned
to the requisite WLAN.
5. Devices re-connect on a
secure WLAN, receiving
network permissions
Student Staff Guest
according to their role.
New BYOD Devices Provisioned BYOD Guest
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26. Key Technologies
SIMPLIFYING BYOD WITH RUCKUS
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27. Zero IT Automates Onboarding
▪ Requirement:
automatic, secure
authentication and
roaming
▪ Enabled by SSID and
authorization protocol
configuration
▪ Easy-to-use Ruckus Invitation Branded ‘One-Click’
approach to push Landing Configuration
configuration Page
▪ Uses mobile OS auto-
Automatic
detect and -authenticate Authentication Enabled
features, not a separate
connection manager app
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28. D-PSK Automates Security/Config
ZD applies role, LDAP sends
generates D-PSK user security
pushes dissolvable group information
PROV file to device to ZD
WLAN profile configured
device, and on the WLAN
based on allowed by role.
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29. Client Fingerprinting Hostname: dstiff’s iPhone
MAC: 50:ea:d6:7c:30:e4
▪ Visibility “Who’s device is this?”
▪ Self-registration
▪ Automatically registers and maintains
client info on WLAN and Wired interfaces
▪ Operating System
▪ Operating System Hostname
▪ Control by device type
▪ Permit/allow
▪ Assign to VLAN
▪ Rate limit (Down/Up)
▪ Management
▪ WLAN controller or standalone
▪ WLAN dashboard
▪ Client monitor
▪ Client details
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30. Device Specific Policy Enforcement
(9.5)
▪ Segregates trusted and untrusted devices
on single SSID
▪ Simplified access rules per device ✖
 Windows  Windows Mobile
 Mac OS  iOS
 Linux  Android
 VoIP  Gaming
VLAN 20 VLAN 10
 Printers
▪ Control network access per device Device Policy Access Control
Rate Limit
▪ Permit/Deny Device Type Access VLAN
DL|UL
Gaming Deny - -
▪ Assign to VLAN
Windows, Mac OS, Linux Permit 20 -
▪ Rate Limit (Down/Up) iOS, Windows Mobile, Android Permit 10 4 Mb | 1 Mb
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31. BYOD How-To Guide & Videos
http://www.theruckusroom.net/
Step by Step guide to
configuring Ruckus BYOD
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32. Fast and Fierce
GROWTH OF TOP 3 WORLDWIDE ENTERPRISE
WLAN LEADERS WLAN MARKET SHARE
Unit shipment growth 303% Unit shipments, 1Q12
1Q11 to 1Q12
SOURCE:
Other
26% Cisco
46%
Ruckus
12% Aruba
16%
Ruckus
25% 28%
HP
Aruba
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33. Taking Market Share
WORLDWIDE ENTERPRISE
Top 3 WW WLAN Market Share Leaders WLAN MARKET SHARE
2010 WLAN Coordinated Access Points by Unit shipments, 1Q 2012
Revenue
Others
Other
26.5% 26% Cisco
46%
Ruckus 6% Ruckus
51.7% 12% Aruba
16.7%
16%
Aruba Cisco lost 5.7% MS in a
Cisco market growing 36% CAGR
Ruckus has DOUBLED its
market share
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34. Trusting 802.11 Like You Do 802.3
Unified Situational Streaming
Awareness Video
Comms & Mobile Device
and For
SIP Router Management
Healthcare Education
(Mobility) Apps Market
Emerging
802.11 A/B/G/N 802.11AC
802.11
Ruckus Attributes
Wired Core and Edge Switches
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35. Starter Kit Promo
Check out this amazing wireless
technology!
GREAT No charge – no obligation
CONNECTION!
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36. A Dickens of a Special:
3 Free Evaluation Kits
▪ ZoneDirector 1106 (6 AP licenses)
▪ Two ZoneFlex 7982 Access Points
▪ Free site survey
▪ A Ruckus Dog!!
Parker Pearson - ALI
434-386-4284
parker@ali-inc.com
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