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(EN) 2021 Korea Social Media Marketing Benchmark Index Report [SM2Networks]

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(EN) 2021 Korea Social Media Marketing Benchmark Index Report [SM2Networks]

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This report is a benchmark report for measuring social media performance of major domestic industries and brands.

We analyzed the data generated in 2020 for the three major social media channels(Facebook, Instagram, YouTube) in Korea and derived the Social Media Benchmark Index(SBX) of SM2Networks.


If you have any questions about this report, please contact the SM2Networks Marketing Intelligence Team.

Web : www.sm2marketing.co.kr
E-mail : marketing@samhwa.com
Blog_1: https://blog.naver.com/synthesio
Blog_2 : https://blog.naver.com/dmktginsight
Tel : 031-478-1570

This report is a benchmark report for measuring social media performance of major domestic industries and brands.

We analyzed the data generated in 2020 for the three major social media channels(Facebook, Instagram, YouTube) in Korea and derived the Social Media Benchmark Index(SBX) of SM2Networks.


If you have any questions about this report, please contact the SM2Networks Marketing Intelligence Team.

Web : www.sm2marketing.co.kr
E-mail : marketing@samhwa.com
Blog_1: https://blog.naver.com/synthesio
Blog_2 : https://blog.naver.com/dmktginsight
Tel : 031-478-1570

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(EN) 2021 Korea Social Media Marketing Benchmark Index Report [SM2Networks]

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  10. 10. 12 0K 1K 2K 3K 4K 5K 6K 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0
  11. 11. 13
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  17. 17. 20 YoY -12.07% YoY -23.28% YoY 0.03%p
  18. 18. 21 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0
  19. 19. 22 YoY +4.76% YoY +31.54% YoY -56.18%p
  20. 20. 23 0K 2K 4K 6K 8K 10K 12K 14K 16K 18K 20K 0.0 0.5 1.0 1.5 2.0 2.5
  21. 21. 24 YoY -8.33% YoY +36.75% YoY +0.15%p YoY +1.03%
  22. 22. 25 0K 1K 2K 3K 4K 5K 0 0.1 0.2 0.3 0.4
  23. 23. 26
  24. 24. 28
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  27. 27. 31 0 200 400 600 800 1,000 1,200 0.0 0.5 1.0 1.5 2.0 2.5
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  29. 29. 33 0 200 400 600 800 1,000 1,200 1,400 1,600 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0
  30. 30. 34
  31. 31. 35 0 500 1,000 1,500 2,000 2,500 3,000 0.0 0.1 0.1 0.2 0.2 0.3 0.3 0.4 0.4 0.5 0.5
  32. 32. 36
  33. 33. 38
  34. 34. 39
  35. 35. 40
  36. 36. 41 0K 1K 2K 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4
  37. 37. 42
  38. 38. 43 0K 1K 2K 3K 4K 5K 6K 7K 0.0 0.2 0.4 0.6 0.8 1.0 1.2
  39. 39. 44
  40. 40. 45 0 100 200 300 400 500 0.0 0.1 0.1 0.2 0.2 0.3 0.3 0.4 0.4 0.5
  41. 41. 46
  42. 42. 48
  43. 43. 49
  44. 44. 50 YoY -
  45. 45. 51 0 100 200 300 400 500 600 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 1.8 2.0
  46. 46. 52 YoY -13.16% YoY -13.32% YoY -0.02%p
  47. 47. 53 0K 1K 2K 3K 4K 5K 6K 7K 8K 0.0 0.5 1.0 1.5 2.0
  48. 48. 54
  49. 49. 55 0K 1K 2K 3K 4K 0.0 0.1 0.2 0.3 0.4 0.5 0.6
  50. 50. 56
  51. 51. 58
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  54. 54. 61 0 100 200 300 400 500 600 700 800 900 1,000 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4
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  56. 56. 63 0K 1K 2K 3K 0.0 0.2 0.4 0.6 0.8 1.0 1.2
  57. 57. 64
  58. 58. 65 0 500 1,000 1,500 2,000 0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7
  59. 59. 66
  60. 60. 68
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  62. 62. 70
  63. 63. 71 0 50 100 150 200 250 0.0 0.2 0.4 0.6 0.8 1.0 1.2
  64. 64. 72
  65. 65. 73 0 200 400 600 800 1,000 1,200 1,400 1,600 0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0
  66. 66. 74
  67. 67. 75 0 20 40 60 80 100 120 0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8
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