This report is a benchmark report for measuring social media performance of major domestic industries and brands. We analyzed the data generated in 2020 for the three major social media channels(Facebook, Instagram, YouTube) in Korea and derived the Social Media Benchmark Index(SBX) of SM2Networks. If you have any questions about this report, please contact the SM2Networks Marketing Intelligence Team. Web : www.sm2marketing.co.kr E-mail : marketing@samhwa.com Blog_1: https://blog.naver.com/synthesio Blog_2 : https://blog.naver.com/dmktginsight Tel : 031-478-1570

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12. 11

13. 12
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15. 14

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20. 19

21. 20
YoY -12.07%
YoY -23.28%
YoY 0.03%p

22. 21
0
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2,000
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3,000
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4,000
4,500
5,000
0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0

23. 22
YoY +4.76%
YoY +31.54%
YoY -56.18%p

24. 23
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0.0 0.5 1.0 1.5 2.0 2.5

25. 24
YoY -8.33% YoY +36.75%
YoY +0.15%p YoY +1.03%

26. 25
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0 0.1 0.2 0.3 0.4

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32. 31
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0.0 0.5 1.0 1.5 2.0 2.5

33. 32

34. 33
0
200
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600
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1,000
1,200
1,400
1,600
0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0

35. 34

36. 35
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0.0 0.1 0.1 0.2 0.2 0.3 0.3 0.4 0.4 0.5 0.5

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0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4

43. 42

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0.0 0.2 0.4 0.6 0.8 1.0 1.2

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0.0 0.1 0.1 0.2 0.2 0.3 0.3 0.4 0.4 0.5

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YoY -

52. 51
0
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0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 1.8 2.0

53. 52
YoY -13.16%
YoY -13.32%
YoY -0.02%p

54. 53
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57. 56

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62. 61
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0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4

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64. 63
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66. 65
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0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7

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72. 71
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0.0 0.2 0.4 0.6 0.8 1.0 1.2

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74. 73
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0.0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1.0

75. 74

76. 75
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77. 76

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