MILO cookies CONTENT Introduction to the product History Market Planning STP Consumer Market & Consumer Behaviour USP of Product Other Products Milo Cereal Milo Crunchy Bites Milo Malt Milo Snack Bar Milo Sachet Milo Duo NEEDTo fulfill the need of cookies loverOBECTIVETo consistently produce superior quality cookies in market.GOALTo deliver high quality & value to our customers, employees & the communities we serve. STP SEGMENTATION: Behavior segmentation: Buyers differ in their wants, resources, location, buying attitudes and buying practices. Milo cookies are divided into groups of children and other people and diabetes patients. USP of Product Milo is the only brand which have attractive brand color , taste, packaging, nutritional facts, a delicious and convenient energy cookies for all family members especially growing children's and  active people. Its contain calcium and Magnesium to help the bones strong . Iron and Vitamin C to help support health and restore the energy. Pricing Strategy Value Based Pricing: Because milo offers unique or highly valuable features or services to the customer. PRICE: Rs.60 per box Rs.20 ticky pack PRODUCT LIFE CYCLE Since it is a new product so it has only gone through two stages Research and development Introduction of the product BIG IDEA SUGAR FREE cookies TAGLINE GET CHAMPIONS WITH MILO Cookies

2. It is the supreme art of
the teacher to awaken joy
in creative expression and
knowledge.

3. FAREED ZAFAR
NIDA AMJAD HUSSAIN
SABA RAIS
AREEBA AZHAR
BEHZAD ANWAR
SARWAT FATIMA
HINA IQBAL
PIR SYED GHULAM ALI

5. CONTENT
•Introduction to the product
• History
•Market Planning
• STP
•Consumer Market & Consumer
Behaviour
• USP of Product

6. •Pricing Strategy
• Product Life Cycle
• Packing
•Concept Building
• Big Idea
• Mission
•Tagline
• Product Ingredients
• Retail Marketing

7. INTRODUCTION TO THE PRODUCT

8. 1934(Developed by ThomasMayne)
1936(Sponsored the Olympics Games)
1939(Launched in South Africa)
1945(started spreading in other countries)

9. Other Products
• Milo Cereal
• Milo Crunchy Bites
• Milo Malt
• Milo Snack Bar
• Milo Sachet
• Milo Duo

10. NEED
To fulfill the need of cookies lover
OBECTIVE
To consistently produce superior
quality cookies in market.
GOAL
To deliver high quality & value to
our customers, employees & the
communities we serve.

11. Market Plan
• ATL:

12. •BTL:

13. •TTL:

14. STP
SEGMENTATION:
• Behavior segmentation:
Buyers differ in their wants, resources, location,
buying attitudes and buying practices.
Milo cookies are divided into groups of children
and other people and diabetes patients.

15. TARGET MARKET:
•Milo cookies are for age group from
3-65
• SUGAR FREE Milo cookies are
specially for Diabetes patients
• For calorie conscious

16. POSITIONING:
• Full of Nutrition
• Full of Energy
• Filled with Vitamins and Proteins
• Low Calories

17. CONSUMER MARKET AND
CONSUMER BEHAVIOUR
• BEHAVIOURAL MARKET:
We are targeting
• Achiever
&
• Believer

18. USP of Product
•Milo is the only brand which have
attractive brand color , taste, packaging,
nutritional facts, a delicious and
convenient energy cookies for all family
members especially growing children's
and active people.
•Its contain calcium and Magnesium to
help the bones strong . Iron and Vitamin C
to help support
health and restore the energy.

19. Pricing Strategy
Value Based Pricing:
•Because milo offers unique or
highly valuable features or
services to the customer.
PRICE:
Rs.60 per box
Rs.20 ticky pack

20. PRODUCT LIFE CYCLE
Since it is a new product so it
has only gone through two
stages
• Research and development
• Introduction of the product

21. Packing

22. Concept Building

23. BIG IDEA
SUGAR FREE cookies

24. TAGLINE
GET CHAMPIONS
WITH MILO Cookies

25. Product Ingredients
Butter
egg
self raising flour

26. MILO Milk
vanilla
coconut

27. caster sugar
Baking Soda
Salt

28. Retail Marketing
VISIBILTY:

30. AVAILABILTY:

31. TRADE ENDORSEMENT

32. CATEGORY MANAGER

33. SHELF SHARE

34. OUT OF THE BOX ACTIVITY