QR codes are two-dimensional scannable barcodes that connect users to digital content like websites or videos using a smartphone camera. They have seen significant increases in usage and are commonly found on product packaging. The document discusses how the Middle East and North Africa region is well-suited for QR code adoption due to high mobile and smartphone penetration rates as well as young demographics. It proposes several applications of QR codes on fast-moving consumer goods packaging like providing nutritional information, product demonstrations, and collecting user feedback and analytics to improve brands.

1. QR CODE APPLICATION FOR FMCG
PRODUCTS
A New Dimension to Branding

2. WHAT ARE QR CODES ?
QR Codes or Quick Response Codes are two
dimensional scannable barcodes- which connect a
user from a transitory media to digital content.
Precisely with the help of a camera. (Smart phones,
Tablets, Laptops etc)

3. QR CODES ARE VERY SMART
Social
Meticulous
Articulate
Refreshing
Trend Setter

4. APPLICATIONS OF QR CODES

5. QR CODES: STATISTICS
 4549 % increase in QR Code scans, from Q1 2010
to Q1 2011.
 56 % of QR Code are seen on product packages.
 11 out of 50 Fortune 500 companies are using
them, as in 2011.
 Most QR Codes are scanned in USA, after Japan

6. MENA : FERTILE GROUND FOR QR CODES
 High mobile penetration
 Growing smart phone penetration
 Investments in ICT infrastructure
 Concept of multiple phones in GCC
 Young demographics
 High tourist inflow

7. MENA: SMART PHONE STATISTICS
 70% users- planning to
upgrade.
 54% non users-
planning to upgrade
soon.
 Photography-2nd most
popular activity

8. QR CODE ON FMCG PACKAGING

9. APPLICATIONS OF QR CODE FOR FMCG
PACKAGING
Product Information Business Insights
 Nutritional Information  Tracking and Reporting
 Ingredients  Geo graphical Data
 Product Demos/
Videos/ User Manuals
 Recipes
 User Reviews
 Other Information

10. ADVANTAGE
Better Cost
Brand Effective
Awareness
Stronger
Brand
Engagement
Easy Data Quick
Tracking Action