SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought

1. Search Engine Optimization
Created by Pargev Ghazaryan
Reviewed by Vladimir Soghoyan
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2. Search Engine
SEARCH ENGINE is a tool that enables users to locate
information on the World Wide Web. Search engines use keywords entered by users
to find websites which contain the information sought.
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2
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3. User Preferences
94%
3%
2%
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4. Improving Product Rating
SEO
PPC
Analytics
Social
Local
Mobile
Video
Content
Development
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5. Types of Google Results
Earned positions are generally more trusted than the paid ads.
Paid
Ads
Earned
positions
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12%
88%
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6. YouTube Statistics
More than 1 billion unique users visit YouTube
each month.
Over 6 billion hours of video are watched each
month on YouTube—that's almost an hour for
every person on Earth, and 50% more than last
year.
100 hours of video are uploaded to YouTube
every minute.
80% of YouTube traffic comes from outside the
US.
YouTube is localized in 61 countries and across
61 languages.
Millions of subscriptions happen each day. The
number of people subscribing daily is up more
than 3x since last year, and the number of daily
subscriptions is up more than 4x since last year.
What do Armenians search on YouTube?
Last 30 days
masha 100
masha medved 85
masha i medved 80
2014 75
kargin 55
erger 50
vitamin 45
mihran 40
haykakan 40
kino 40
martin shnorhavor
qayl dziov +450%
2014 +300%
shnorhavor +160%
mihran +150%
martin mkrtchyan +140%
mihran tsarukyan +130%
banakum +60%
nor tari +60%
tnpesa +60%
Last 12 months
bala +200%
bala bala +190%
tata simonyan +130%
edgar +110%
gangnam style +80%
pink +80%
tata +80%
kargin +70%
kargin haxordum +60%
leps +60%
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7. Google Web Search Statistics
Last 30 days
Odnoklassniki 100
Youtube 100
Facebook 85
Google 75
Friv 65
Armenia 65
2014 60
Kino 60
Games 50
Igri 50
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korac molorvac@
hayastanum +1,200%
qayl dziov +250%
odin doma +180%
2014 +100%
Gta +60%
nor tari +60%
tanki online +60%
Friv +50%
Kizi +50%
odnoklassniki.ru +50%
Last 12 months
Youtube 100
Facebook 85
Google 85
Odnoklassniki 75
Skachat 70
Armenia 70
Friv 60
Games 55
odnoklassniki.ru 55
Kino 55
harazat tshnami
kino 2013
a10+500%
vk+200%
Qaxaqum +180%
shamshyan +120%
perevodchik +70%
Gmail +60%
odnoklassniki+50%
tanki online +50%
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8. Facebook Statistics
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9. SEO Recipe
Keyword
Research
On Page
Factors
Link
Building
Improved
Rankings
How do people
search?
Competition level
2-4 word phrases
Page Title
Keywords in
Content
Heading Tags
Internal
External
Anchor Text
Better Visibility
Increased Traffic
More Leads/Sales
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10. Optimize for Multi-Channels
•Facebook
•Twitter
•LinkedIn
•Email
•Offline, such as radio and TV ads
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11. Black Hat SEO vs WHITE Hat SEO
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12. White Hat SEO Techniques
Quality Content
Titles and Meta Data
Quality Inbound Links
Keyword Research and Effective Keyword Use
Structural (Semantic) Mark Up and Separate
Content from Presentation
Image Optimization
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13. Keyword Research and Effective Keyword Use
Meta Description
Internal Links
Title Tag
Meta Keywords
Heading Elements
<H1>
<H2>
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14. Black Hat SEO
Black Hat SEO Tactics
Keyword Stuffing
Cloaking
Doorway Pages
Hidden Text or Links
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15. Keyword Stuffing
Keyword stuffing refers to adding keyword terms over and over again in content, Meta tags.
This can adversely affect pages because, if caught, search engines will penalize a keyword
stuffed site or completely remove it from the index. As a general rule, it is recommended that a
keyword shouldn’t be repeated more than once in the Title tag, twice in the Description tag and
not more than four times in the Meta Keywords tag.
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16. Cloaking
Cloaking refers to showing
one page to the Search
Engine and a different page
to the human visitor.
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17. Doorway Pages
Doorway pages are
optimized pages
that pull in SE
traffic, but this
traffic is
immediately
redirected to a
different page.
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1/20/2014

18. Hidden Text and Links
Hidden text and links are easily spotted by search engines and are not beneficial to the
website. Websites can be removed from the Google index for using this method of
deception.
Hidden links suppose that the hidden text of a web page has a link in it.
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19. SEO Tools
http://www.luckyorange.com
http://www.ghostrec.com
https://www.inspectlet.com
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20. Scroll Heatmap
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21. Click Heatmap
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22. Eye-tracking Heatmap
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23. Recently Recorded Sessions
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24. How to Use Ghostrec
<script type="text/javascript">
(function() {
var host = ("https:" == document.location.protocol ? "https://secure.eemt.se" :
"http://www.eemt.se");
document.write(unescape("%3Cscript src='" + host + "/gt/js/4079.js'
type='text/javascript'%3E%3C/script%3E"));
})();
</script>
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25. Dashboard
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26. Heatmap
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27. Dashboard
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28. Visitors and Recordings
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29. Duration Report
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30. Ogma Applications
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