This is the all-around, gotta have it webinar on marketing campaigns – jam-packed, one after another – 15 campaign ideas! If you are a marketer – newbie, intermediate or advanced – this is a must see.

1. Everything
You
Need
To
Know
About
MarkeDng
AutomaDon
Campaigns
Presented
by:
Mathew
Sweezey,
Evangelist,
Pardot
July
26,
2012

2. Agenda
• Speed
DaDng
Style
• 15
Campaigns
• What
you’ll
need
• How
to
execute
• QuesDons

3. Basic
Lead
Gen
Campaign
Begin
at
the
Beginning

4. Lead
Gen
Campaign
#1
+Score
Segment

5. What
You’ll
Need
• 1
Form
• 1
Landing
Page
• 1
Autoresponder
Email
• List
for
drip
nurturing

6. 1st
Drip
Program
Nurturing
Notes

7. 1st
Drip
Program
#2
6
Segment
Stage
3
Content
Stage
2
Content
11
6
Stage
1
Content

8. What
You’ll
Need
• 1
SegmentaDon
Rule
• 3
Nurturing
Email
Templates
• 3
AutomaDon
Rules
to
move
prospects
into
appropriate
segments
(Stage
1,2,3)

9. Webinar
Campaign
Reaching
Out

10. Webinar
Campaign
#3
+Score
Segment

11. What
You’ll
Need
• 1
Webinar
Set-­‐Up
• 1
Email
for
inviDng
prospects
• 3
Nurturing
Email
Templates
• 3
AutomaDon
Rules
to
place
people
on
appropriate
follow
up
tracks

12. Cold
Lead
Recycling
Warming
up
cold
leads

13. Cold
Lead
Recycling
#4
=
MQL
+Score

14. What
You’ll
Need
• 1
AutomaDon
Rule
to
find
cold
leads
• 1
Nurture
Program
for
cold
leads
(already
set
up)
• 1
AutomaDon
Rule
to
qualify
them
as
MQL

15. Sales
Drip
Don’t
let
the
well
run
dry

16. Sales
Drip
#5
6
List
in
CRM
13
3

17. What
You’ll
Need
• 1
List
-­‐
visible
in
CRM
• 1
Nurturing
Program
• 3
Emails
in
the
drip
program
• 1
Set
Task,
if
no
acDon
a_er
3
emails
in
drip
work-­‐flow

18. Advanced
SegmentaFons
Data
Mining
Secrets

19. Advanced
SegmentaFon
#6
Email
First
Name
Last
Name

20. What
You’ll
Need
• 1
AutomaDon
Rule
• Data
points
to
use
• 1
List
already
created
• Training
on
If-­‐Then
Logic

21. CondiFonal
Forms
Changing
the
Game

22. Advanced
Forms
#7

23. What
You’ll
Need
• 1
Form
• Deep
understanding
of
what
you
would
like
to
know
• Progressive
order
of
your
quesDons

24. Advanced
Nurturing
TacFcs
Ohh,
You’re
Fancy
Now

25. Advanced
Nurturing
#8
6
9
A/B
?

26. What
You’ll
Need
• Drip
Templates
• Split
List
for
A/B
TesDng
• View
Drip
Report
• Smarts!

27. Win
Loss
Survey
Who
doesn’t
like
to
improve

28. Win
Loss
Survey
#9

29. What
You’ll
Need
• List
of
lost
Opps
• Call
Script
• Follow
up
Email
• Landing
Page
• Form

30. Lost
Deal
Drip
Make
Sales
Happier

31. Lost
Deal
Drip
#10
45
List
in
CRM
Rinse
and
45
3
Repeat

32. What
You’ll
Need
• 1
List
-­‐
visible
in
CRM
• 1
Nurturing
Program
• 3
Emails
in
the
drip
program

33. Social
Tracking
Tracking
and
Engaging
with
Social

34. Social
PosFng
#11

35. What
You’ll
Need
• Upload
Content
• Schedule
Post
• Relevant
message
• Call
to
AcDon
• Track
Conversions

36. Video
Killed
the
Radio
Star
Using
new
Mediums

37. Video
Tracking
(Hosted)
#12

38. Video
Tracking
(On
Site)
#12+

39. What
You’ll
Need
Video
Uploaded
to
HosDng
site
•
• Custom
Redirect
• AutomaDon
rule
for
segmentaDon
and
other
acDons

40. Trade
Show
Kiosk
Forms
Make
life
easier
on
the
road

41. Kiosk
Forms
#13

42. What
You’ll
Need
• Input
Device
(iPad)
• Form
in
Kiosk
Mode

43. Facebook
iFrames
Advanced
Social
OpFons

44. Facebook
iFrames
#14

45. What
You’ll
Need
• List
of
lost
Opps
• Call
Script
• Follow
up
Email
• Landing
Page
• Form

46. Dynamic
Content
Dynamic
TargeFng
/
RetargeFng

47. Dynamic
Content
#15
CEO
–
Sees
Call
to
acDon
#1
Manager
–
Sees
Call
to
acDon
#2
Post
Demo
–
Sees
Call
to
acDon
#3

48. What
You’ll
Need
• Content
• Dynamic
Content
Block

49. Put
it
All
Together
Time
to
use
it!

50. Campaign
Score,
Nurture
MQL

51. Contact
InformaFon
Pardot
Mathew
Sweezey
950
East
Paces
Ferry
Rd
Sr.
Sales
Manager
Suite
3300
mathew.sweezey@pardot.com
Atlanta,
Georgia
30326
@msweezey
404.492.6848
877.3B2B.ROI
www.pardot.com