Weitere ähnliche Inhalte
Ähnlich wie The Next 5 Campaigns - Webinar #2 out of 3 series
Ähnlich wie The Next 5 Campaigns - Webinar #2 out of 3 series (20)
Kürzlich hochgeladen (20)
The Next 5 Campaigns - Webinar #2 out of 3 series
- 1. The
Next
5
Campaigns
Strengthen
Your
Email
Campaign
Reach
Part
2
of
3
Presented
by:
Mathew
Sweezey,
Sales
Manager,
Pardot
LLC
February
16,
2012
- 2. Agenda
• Advanced
SegmentaLons
• CondiLonal
Landing
Pages
• Advanced
Nurturing
TacLcs
• Win/Loss
Survey
• Lost
Deal
Campaign
- 5. What
You’ll
Need
• 1
AutomaLon
Rule
• Data
points
to
use
• 1
List
already
created
• Training
on
If-‐Then
Logic
- 8. What
You’ll
Need
• 1
Form
• Deep
understanding
of
what
you
would
like
to
know
• Progressive
order
of
your
quesLons
- 11. What
You’ll
Need
• Drip
Templates
• Split
List
for
A/B
TesLng
• View
Drip
Report
• Smarts!
- 13. Win
Loss
Survey
#9
Call
Lost
Opportuni3es
Email
Results
Form
on
Landing
Page
- 14. What
You’ll
Need
• List
of
lost
Opps
• Call
Script
• Follow
up
Email
• Landing
Page
• Form
- 16. Lost
Deal
Drip
#10
Drip
#1
Drip
#2
CRM
List
Days
45
Drip
#3
Days
Days
Rinse
and
45
3
Repeat
- 17. What
You’ll
Need
• 1
List
-‐
visible
in
CRM
• 1
Nurturing
Program
• 3
Emails
in
the
drip
program
- 19. Contact
Informa3on
Pardot
Mathew
Sweezey
950
East
Paces
Ferry
Rd
Sales
Manager
Suite
3300
mathew.sweezey@pardot.com
Atlanta,
Georgia
30326
@msweezey
at
Twi`er
404.492.6848
877.3B2B.ROI
www.pardot.com