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Social Marketing and Selling
Without Being Creepy 
	
  
Mathew Sweezey
Marketing Automation Evangelist
Pardot, An ExactTarget® Company

@msweezey
	
  
Avid Traveler, Outdoor
Junky, Aspiring Beach Bum.......
	
  
@msweezey
FACT: People
don’t like
Salespeople!!
	
  
Good
News!	
  
The Bar is really, really,
really low!	
  
@msweezey
“Helping is
the new
Selling”
	
  - Jay Baer 	
  @msweezey
What	
  is	
  Social	
  	
  
Define	
  –	
  Nascar	
  slide	
  with	
  social	
  tools	
  
SocialAnything
online is
now
considered
social! 
@msweezey
What	
  is	
  Social	
  	
  
Define	
  –	
  Nascar	
  slide	
  with	
  social	
  tools	
  
Creepy
Annoyingly
unpleasant;
repulsive
@msweezey
What	
  is	
  Social	
  	
  
Define	
  –	
  Nascar	
  slide	
  with	
  social	
  tools	
  
Tools
•  CRM
•  Lead Tracking
•  Sales Enablement 
•  Google Alerts 
•  Job Change Alerts 
•  Social Aggregators 
@msweezey
Know
the
powers
you
wield!
	
  
Tip	
  #1	
  
Secrets	
  are	
  best	
  when	
  kept	
  
Keep
Your
Cards
Close
	
  
TIP#1
@msweezey
Tip	
  #1	
  
Secrets	
  are	
  best	
  when	
  kept	
  
Know
What
Deserves
An
Action
	
  
TIP#2
@msweezey
Tip	
  #1	
  
Secrets	
  are	
  best	
  when	
  kept	
  
Not
Talking
Points
	
  
TIP#3
@msweezey
Tip	
  #1	
  
Secrets	
  are	
  best	
  when	
  kept	
  
WHEN?
DOWNLOAD
@msweezey
THE
DEETS
onTWEETS@msweezey
Linkedin
@msweezey
Questions?
@msweezey
Thank YouMathew Sweezey"
Marketing Automation Evangelist"

@msweezey
mathew.sweezey@pardot.com 
Pardot™, An ExactTarget® Company

950 East Paces Ferry Road, Suite 300, Atlanta, Georgia 30326"
	
  
404.492.6845 | 877.3B2B.ROI | www.pardot.com"

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Social Marketing and Selling...Without Being Creepy