Elevate Pardot outlines 10 ways to improve a Pardot marketing automation platform, including lead scoring and grading to identify qualified leads, dynamic lists to automatically manage list associations, dependent fields to ask questions based on responses, and CRM integration to synchronize prospect data and activities between systems. The presentation provides examples and recommendations for each of the 10 areas to help users get more out of their Pardot investment.
2. Prospect A Prospect B
Score: 356 Score: 57
Grade: F Grade: A-
3. 1) Lead Qualification
Why should I use both Scoring AND Grading?
• Quickly identify qualified leads
• Automate lead routing for qualified lead
• Validate the marketing team's efforts
• Creates accountability for marketing and sales
4. 2) Dynamic Lists
• Automatically manages list association
• Great for Drip Programs