There’s a reason we’ve written blog posts about trade shows and published infographics on the subject over the past few months. Marketing automation is a great tool to complement your trade show efforts, and can help you before, during, and after the trade show occurs by giving you the ability to: * set up landing pages to collect lead information * segment your email communications based on geography, interests, and more — making it easier to send out targeted and relevant trade show invites * prepare autoresponders that will send your leads helpful information as soon as they submit one of your trade show forms * automate follow-up with your leads after the trade show has ended * assign trade show leads to the appropriate sales reps for follow up.

11. Want to learn more about using
marketing automation for trade
shows? Download your free copy of
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Marketing Automation for
Trade Shows.”
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12. CHECK OUT THESE OTHER HANDY MARKETING RESOURCES:
CHECK OUT THESE OTHER HANDY MARKETING RESOURCES:
Business Blogging Marketing With Marketing Automation
Handbook Infographics eBook Success Kit