The document proposes a digital platform called Healthrageous to connect existing wellness initiatives and promote physical activity and wellness in Bend, Oregon. The platform would track user habits and healthcare metrics, utilize social networks to support healthy activities, and provide value to members, employers, and insurers. It describes features like online coaching, activity tracking, social support networks, and incentives to motivate behavior change and improve wellness outcomes. Randomized clinical trials found the platform effective in maintaining and improving factors like activity levels, weight, diet, and biometric health metrics.

1. Personalized Connected Health Engagement Solutions
February 2011 Community Wellness Platform
Digital
Bend OR
Confidential & Proprietary © 2012 Healthrageous, Inc. All Rights Reserved
Concept developed in collaboration with invenTEAM, LLC

2. Opportunity | Increase Physical Activity and Improve Wellness Metrics
Healthrageous is a proven digital platform
that can CONNECT existing wellness
initiative investment across employer,
insured and social networks
• Quality of Life and Data: Track,
measure and report changes in wellness
habits and choices – and impact on
healthcare cost
• Social Networks: Enhance existing
community resources supporting healthy
activities, events and resources
• Enhance value and return for Bend
Chamber: members, local fitness
programming/professionals, employers,
education, insurers, individuals
Confidential & Proprietary © 2012 Healthrageous, Inc. All Rights Reserved 2

3. Opportunity | Increase Physical Activity and Improve Wellness Metrics
Value to Community Members Value to Sponsor
- Habit change and lifestyle choice - Connects efforts across many
support verticals (medical, insurance,
- Connects workplace wellness to workplace, individual, social)
friends, family and leisure choices - Decrease healthcare utilization due
- Online coaching and support to inactivity – research
connected to existing community demonstrates ROI from Year One
programs and professionals - Enhances retail health insurance
- Prevent or manage a chronic offering
disease - Provides valuable data
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4. Opportunity | Bend Community Stakeholders
Community Influencers
Medical
Community
Education
Community
Programs & Facilities
Bend Chamber
Member Providers
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5. Opportunity | Provide a Community-Wide Subscription Base
Affordable healthcare and optimal ROI on wellness investment
Is needed by both large and small businesses
Leveraging minimum participation cost
and requirements across a geographic
Community can increase benefits for all
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6. Experience | Digital Platform Tools From Healthrageous
Physical Activity Program
Community-based Resources & Activities
Activity Monitors
Online Social & Community-based Support
Intrinsic & Extrinsic Recognition
Community Scoreboard
Data Integration & Warehousing
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7. Experience | Community-based and Custom Online Presence for all stakeholders
For illustrative purposes only
Program microsite
Program Sponsor Name
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8. Experience | Enrollment & Assessment
Online enrollment . . .
Program Sponsor Name
• Who are you?
• What opportunities to
you have to increase
physical activity?
• What is your
inspiration?
Interactive assessment . . .
46% initially log in . . . 98% complete assessment . . .
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9. JOURNEYS TAKE Personalized Action Plan
Experience | DIFFERENT PATHS
Personalized Action Plan Highlights
Increase Number of Days of Moderate Activity to 5x/Wk
Measure Blood Pressure 2x/Week
Take Medication as Prescribed
Weigh 1x/Wk
Enabling A Successful Journey
Opt: Program Sponsor Name
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10. ExperienceTAKE DIFFERENT PATHS
JOURNEYS | Intrinsic Motivation
As a critical part of her journey, Jane has shared her inspiration for
improving the management of her blood pressure. Jane’s
inspiration is incorporated into her journey as a reminder of her
ultimate reward for effective management of blood pressure.
Meet Joe’s Inspiration!
“I want the energy to play with my grandchildren
and see them grow up. I know they are going to
be amazing adults and I want to be around to
share in their lives.” - Jane
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11. Experience | Biometric Feedback & Validation
Activity Monitors
Self-reported biometric health data
(i.e., blood pressure, blood
glucose, etc.)
Local Retailers, Program Providers and Partners
Participate
• Antennas to upload data from customers placed in local
stores
• Activity milestones aligned to discounts, coupons and
offers from localized supporters
Confidential & Proprietary © 2012 Healthrageous, Inc. All Rights Reserved 11

12. Experience | Social Support Across Verticals (Workplace-Medical-Home-Social)
Community Referrals &
Networking
Spouse
Friends
Family
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13. Experience | Secure & Compliant Social Networking
Program Sponsor Name Optional
HIPAA & HITECH compliant social
networking.
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14. Experience | Incentives Design & Tracking
Online Engagement Campaigns
Customized
Timelines for
Challenges
 Automated
tracking &
scorecard
updating
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15. Experience | Points Tied to Community-based Rewards
Integrated with a community-based retailers rewards program
Program Sponsor Name
Program Healthy
Sponsor
Name Rewards
30 Active Minutes 3.0
10K Steps 1.0
Refill Prescription
Drug & Device Info Center
Check My Kudos
Healthrageous Kudos cashed in for Premium Discounts, HSA contributions, community bragging
rights, etc.
(Concept for illustration purposes)
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16. Sponsor Opportunity | Will Open the Opportunity to Large and Small Employers
By leveraging this approach ODS has the opportunity to:
• Create a more compelling retail health insurance offering
• Include large and small subscribers/individuals with approx. $100
per year subscription opportunity
• Leverage the power of social connection to augment a retail health
insurance offering
• Impact leading risk factors within our community
• Showcase Bend Chamber as community wellness innovator
• Attract employers and families who are interested in health
• Gather relevant and valuable data
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17. Overview | Randomized Clinical Trials at Center for Connected Health
 Center for Connected Health - 15+ year digital health improvement platform – patent pending
history as innovator in Telemedicine
dynamic personalization computing
 Validated original platform in two
randomized clinical trials (RCT) evidence-based rules & algorithms
 Second RCT results published:
“American Heart Journal”, October real time biometric feedback
2012
social & gaming engagement methods
efficacy analytics
engaging, sticky & effective
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18. 2012 Healthrageous results | Engaging, Sticky & Effective
Engaging & Sticky Effective
Maintained
Improved
• Baseline primary lifestyle factors: activity (steps),
• 56% enrollment rate
weight (BMI), Diet, Stress, Sleep and Tobacco
• 91% remained engaged in week 8
Use
• 81% at week 12
• >80% maintain baseline throughout the program
• 72% at week 16
• By week 6 nearly 1/3 of participants see modest
N= 12,144 weekly improvement N=
12,144
Impact on Blood Pressure Impact on Blood Sugar Impact on Activity, BMI & Weight
N= 1,093 N= 243 N= 1,874
Confidential & Proprietary © 2013 Healthrageous, Inc. All Rights Reserved 18

19. Contact Information
Judy Shasek
Papharmacy.shasek@gmail.com
541-410-1478
Online
http://www.healthrageous.com
Confidential & Proprietary © 2012 Healthrageous, Inc. All Rights Reserved 19