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Award Winner - FMCG: Mainland Special Reserve
1. Tasked with evolving the ‘Mainland Special Reserve’
identity and packaging design to enable it to compete
in the Australian specialty cheese category, we
Awards are cheesy! partnered with Fonterra Brands on a journey to
revitalise the brand and create a contemporary
platform for expansion.
2010
bronze
As long as the cheese is good that is, so we are very The new packaging champions taste, and provides a winner
happy to announce that we have been awarded strong well balanced, and relevant brand execution
that’s perfectly aligned with consumers needs to
Bronze at highly prestigious Pentawards as well as recognise a clear partnership between occasion and
product solution.
picking up a Silver at the 40th Creativity Translated seamlessly across 19 sku’s, utilising 10
2010
different packaging formats, this range sits proudly silver
International Awards for our Mainland Special on shelf as an example of how powerful, intuitive winner
aesthetics can make purchasing choices far easier for
Reserve Cheese packaging design. consumers at point of purchase.
Level 4, 46 Foster Street, Surry Hills NSW 2010 | Phone 02 9211 5711 | Fax 02 9211 3247 | Web www.thegrain.com.au | Email weare@thegrain.com.au
2. 2010 2010
silver bronze
winner winner
Mainland Special Reserve - Premium Blue
