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IAB <ul><li>Social Media Sites </li></ul><ul><li>Unique Social Media Metrics

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IAB Social Media Sites Unique Visitors Cost per Unique Visitors Page Views Visits Return Visits Interaction Rate Time Spent Video Installs Relevant actions taken Blogs Conversation Size Site Relevance Author Credibility Content Freshness and Relevance Widgets and Applications Installs Active Users Audience Profile Unique User Reach Growth Influence Application/Widget Installs - User Active Users Longevity/Lifecycle

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