"Figuring out the agency of the future"

1. figuring out the
agency of the future
papabogner
forward festival papabogner.com

2. Content
1. About us
A brief history of papabogner
2. The cool part
„Figuring out the agency of the future“
What we do,why we do it
and the fact that it works
3. The odds of what we do
Why change is hardest part
papabogner

3. A brief history
of papabogner.
papabogner

4. Who we are
& what we do
papabogner is a creative
consultancy for the digital age.
We work for brands and
organizations that understand the
power of purpose driven marketing.
papabogner

5. As a company we are rooted
in digital marketing,journalism and a
generation that disrupts and redefines
everything about modern day
consumerism and brand perception.
We’re up
for something
new.
papabogner

6. With 26 years of age,Philipp Papapostolu
has almost 10 years of experience working in
digital and creative communications,
working as creative director for agencies
like Cheil worldwide or Vice.
Philipp Papapostolu
Co-Founder & Creative Director
David Bogner has led and grown the digital
presence of VICE in Austria for many years.
Leaving the company as managing director
and Head of Content.
David Bogner
Co-Founder & Head of Content
papabogner
© Daniel Gebhart de Koekkoek
Hi.

7. papabogner

8. 1.Figuring out the
agency of the future
starts with
papabogner
the why

9. papabogner
seriously,why would
anyone launch an agency
brand today?

10. papabogner
A short summary:
the crisis of brand
communication.

11. papabogner
While the world keeps
changing,the marketing
industry does not.

12. papabogner
„The great
millennial
killing spree.“

13. papabogner
„Millennials
are killing
Coca-Cola.“
The Observer, 2019

14. papabogner
Millennials
kill cars.*
For e-mobility, shared Economy
and car-free cities.

15. papabogner
Victoria's Secret will close
53 stores as struggles mount
– CNN Business
„Damn these angels and
the image of women they represent.“
and Victoria
Secret.

16. papabogner
This is not the time to
stick with the status quo.

17. papabogner
This is not the time to
stick with the status quo.
And yet,it’s what our
industry has been doing.

18. papabogner
Stuck in an
infinite loop of
bullshit.
Clients Agencies
TVC’s Virals
AD & CWs
Creative
Excellence
ATL BTL

19. papabogner
And it’s not really
meant to survive
what’s next.
Ad Agencies are like sloths on a
pizza traveling through space:
Slow and out of this world.

20. papabogner
But then: Brands and
companies still need help.

21. papabogner
That’s where
consultancies
come in.
New York Times, April 2019
„Accenture Is Buying Droga5“

22. papabogner
“You can have the best
advertising out there,but if the
e-commerce is not good or the
relationship with the customer
and the experience isn’t great,
then that’s irrelevant,”
David Droga, New York Times

23. So what would make
a next gen agency?
A whole new perspective.
papabogner

24. papabogner
Philipp Papapostolu
and David Bogner
are papabogner
Design, Advertising, Creative Direction
Journalism, Media, Content Marketing
a creative consultancy for the digital age

25. 2.Prototyping
papabogner
a project

26. papabogner

27. papabogner

28. papabogner
The result is
Better,faster,
more productive.
+ some awards

29. papabogner

30. papabogner

31. 3.The
papabogner
Odds

32. papabogner
„The idea of papa-
bogner is great work
and a good life.“
– Both Papapostolu and
Bogner in December 2017.

33. papabogner
4-days work week
No employees.
No office.
10 months of work,
2 months off.
Ego free zone.
The„greatworkgoodlife“
Checklistbypapabogner

34. papabogner
We want meaningful work,
recognition and money.
And this:
At the same time.

35. The „great work / good life“
spectrum by papabogner
€€€
JOINTS
SUCCESS
where
the good
life is
TIME
where
we at

36. What if the
agency of the
future is the
one that does
not exist?

37. papabogner.com
instagram.com/papabogner
post@papabogner.com
papabogner GmbH
Högelmüllergasse 2/17-18
AT-1050 Wien
USt-IdNr.ATU72974917
FN 485357
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