Web Planning Base

Web Planning Base www.paoloramazzotti.com Paolo Ramazzotti Febbraio 2009

Web Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web Marketing USABILITY vs CONTENUTI

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[object Object],[object Object],[object Object],[object Object],Web Marketing

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web Marketing

Web Marketing ANALISI PRELIMINARE

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[object Object],[object Object],[object Object],[object Object],[object Object],Web Marketing

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web Marketing LE TRE FASI CENTRALI NON SONO NECESSARIAMENTE CONSEQUENZIALI, ANZI SPESSO SI SOVRAPPONGONO E’ FONDAMENTALE CHE IN CASO DI SOVRAPPOSIZIONE IL PM FACCIA ATTENZIONE A SCHEDULE E BUDGET

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web Marketing

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web Marketing

Web Marketing DAL MKTG ALL’INTERFACCIA

Web Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],Sidebar Sidebar Dal Mktg all’interfaccia – Architettura dell’informazione Header Area Contenuti Footer

Web Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Page Layout Sidebar Sidebar Dal Mktg all’interfaccia – Architettura dell’informazione Header Area Contenuti Footer

Web Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],+ + + Area Core Business Area istit./informativa Area pubblicitá Dal Mktg all’interfaccia – Architettura dell’informazione

Web Marketing + Menu Prodotti Offerte Promoz Login Area ris. Banner Banner Links Mission | Contatto | News | etc. News Target Group 1 Target Group 2 Target Group 3 Mission | Contatto | News | etc. Dal Mktg all’interfaccia – Architettura dell’informazione Area Core Business Area istit./informativa Area pubblicitá Logo

Web Marketing PROJECT MANAGEMENT

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Web Marketing Lato Cliente Lato Fornitore PM PM Risorse Risorse Steering Committee Organizzare il team P.I.D. Dep. 1 Dep. 2 Dep. 3 HTML Progr. Des.

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