2. Paola Plascencia, Founder, CEO
• Product, Design & UX lead - Digital Entrepeneur
• Previous startup DesignCode
• Product Development and Frontend Developer
Amador Cuenca, Co-founder, CTO
• Backend Developer (Yii & ASPNET Web Developer)
(Android Developer)
• Agile product development for REHIMOCA
Advisor
Victor Reyes
Team
Twitter: @Las_Futboleras https://angel.co/las-futboleras
3. • A soccer fans like to compete and betting against his friends.
But if they want to do it online, they have to play through sites
that offer this service with very complicated concepts; and they
will be playing with random people, and not against who they
really want to challenge - their friends.
• Bet with friends are illegal, because there is no legal way that
allows the deduction of taxes. Other problems like print the
soccer match, how to collect the money and low interaction in
real time.
Pain
Twitter: @Las_Futboleras https://angel.co/las-futboleras
4. Solution
• We focus on soccer, the user can bets with friends, not with
random people that the user doesn’t know. Better user
experience, easy to challenge friends, clear leader board and
interaction data on real time. We are offering a dynamic social
game with real-time updates.
• Our app will be able to raise the money, make deductions and
allocate the money to the winner. The user may be able to use
his credit card or using our different payment options.
Twitter: @Las_Futboleras https://angel.co/las-futboleras
6. Validation
• We have conducted our research with users registered on the
site, letting us to know how they compete and communicate
with friends on digital platforms.
• We know how they feel about features and usability, so far
we’re development it together with users, so every part we
test it with them and listen what they said.
• We our proud to say, that feedback has been positive and our
guide to build it. The users are saying that our proposal is
interesting, addictive and different. Easy to use and
understand.
Twitter: @Las_Futboleras https://angel.co/las-futboleras
8. Compettition
• We focus on soccer bets. Simple game, where is easy to
challenge friends. With real-time notifications when a goal
is achieved.
• Our competitors has different categories social
betting, predictions and livescores with difficult concepts.
Our app is specialized on users with limited knowledge of
technology; that give us a faster introduction on Latin
American markets.
• It’s 100% viral, focus on engage users by inviting friends and
sharing with just one click.
Twitter: @Las_Futboleras https://angel.co/las-futboleras
9. Market
• Our target in the first place is Latin America
and then Europe.
• Online soccer fans: 20 million in Mexico, 84
million in Latin America and Europe more than
154 million, which 50% are actively
participating in bet games.
• Soccer is the most popular sport in the
world, with 3.2 Billion soccer fans worldwide.
Twitter: @Las_Futboleras https://angel.co/las-futboleras
10. Why us?
• The digital games market grew 39% from 2012 to 2013. Also 200 million
people play games on social networks with Facebook.
– The illegal bet represent 30% of the legal bet revenues in the U.S. and Mexico.
– Our estimated size of target market is 338 million soccer fans over the world.
– We estimate that the 2% of active users will choose the pay version. We will
be charging 10% percentage for each transaction inside the site.
– Another revenue streams are ads and sponsored matches
• All that we have done till now is validated by our users.
• We are a team with experience in this field with more than 4 years with
complementary skills.
Twitter: @Las_Futboleras https://angel.co/las-futboleras
11. Investment
• We need 25,000 USD for starting our company , our estimated costs are 0,08
dollar per user per year.
• We have launched beta version and we will took the opportunity of World Cup
Brazil to have a massive market. Using a female role as name startup, opens the
opportunity to reach both genders, we have in our site 45% female and 55% male.
We have in our website an average daily record of 30 new users with 50% active users.
(We started on Jan 2014)
Twitter: @Las_Futboleras https://angel.co/las-futboleras
0
500000
1000000
1500000
2000000
2500000
3000000
1 2 3 4 5 6 7 8 9
2016
2015
2014
12. “It's never
enough, nothing is
impossible "
Twitter: @Las_Futboleras https://angel.co/las-futboleras
Paola Plascencia, CEO
Thank You
