Brief and fun way of understanding what a company's framework should be!!!

1. Corporate
Framework
…based on a true story

2. Framework enhanced
Vision
Mission
CultureAttitude
Brand

3. • Be the #1 option for people or brands on whatever their
purpose may be …wherever that may be
• Make people Happy
…that’s an easy one…
Vision

4. Mission
• The Mission serves as the framework for a Roadmap and guides
every aspect of the business by describing what is needed to
accomplish in order to continue achieving sustainable, quality
growth.
• Redefine communication by offering the means, to make a personal
statement
• People: Offer a great place to work where people are inspired to be
the best they can be.
• Portfolio: Bring to the world a portfolio of quality content and services
– constantly renewable
• Partners: Nurture a winning network of customers, 3rd party
collaborators & 3rd party distributors so as to create mutual, enduring
value.
• Planet: Be a responsible citizen that makes a difference by helping
build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful
of the overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving
organization.

5. Winning Culture defines the attitudes and behaviours, that will
be required to make the Vision a reality.
• Focus on the Market
– Focus on needs of our consumers, customers and business partners
– Get out into the market and listen, observe and learn
– Possess a world view
– Focus on execution in the marketplace every day
• Be insatiably curious
• Be fun
• Be Innovative
• Act with urgency
• Remain responsive to change
• Have the courage to change course when needed
• Remain constructively discontent
• Work efficiently
Culture

6. • Leadership: …means to inspire and keep eyes on the ball
• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it's up to me
• Passion: Committed in heart and mind
• Diversity: As inclusive as the company’s content and
services overall
• Quality: What we do, we do well …no scratch that… we do BEST
• Be accountable for actions and inactions
• Reward people for taking risks and finding better ways to
solve problems
• Learn from outcomes -- what worked and what didn’t
Attitude

7. • Be creative, passionate, optimistic and fun
• Be communicative and share feelings, not just words &
pictures
• Be unique
• Be the company that walks the walk and talks the talk
• Become a feeling
• Be what your customers say you are …after you tell them what to
say!!!
• Be timeless
• Be valuable
• Be the brand
Brand
…all the Be’s together…

8. • Create a catchy tagline
• Promote diversity
• Enhance social standing
• Not just appear on the map …become the map
Brand Focus