2. Agenda
• What is ecommerce?
• eBusiness process
• eCommerce SWOT
• Type of ecommerce
• Fact file
• eCommerce in Nepal
• Importance of Ecommerce
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3. What is eCommerce?
• eCommerce, Consists of the buying and
selling of products or services over
electronic systems such as the internet
and other computer network
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4. Examples
• ATM(only one watchman can handle the
business).
• Selling Physical goods using websites
• Reserving hotel room over the internet
• Purchasing movie, travel and other event
tickets
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6. The eCommerce Funnel
• SEO and Marketing
• Managed Content
• Shopping Cart
• Payment Solution
• Order tracking Customer Service
General interest- contacts
Research and refine
Choose and compare
Shop
Bye
Retain
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7. eCommerce SWOT
• Strength
• Engages Consumers with “Instant Buy”
capabilities
• Creates a strong link between marketing
and sales statistics
• Enables pricing, availability etc to
responding directly and instantly to
market pressure
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8. • Reduces the cost of rolling out new
products
• Increases customer engagements
• Creates strong drive add-on sales
Strength cont…
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9. eCommerce SWOT
• Weaknesses
• Entering the online market requires you to be
competitive and have the highest level of
customers service in place
• Reviews and negative comment’s can spread
quickly and damage customer brand –Must
stay on top of
• Cost of entry can be high
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10. • Doing it poorly can be worse that not
doing it at all
• Online market makes it easy for
customers to comparison shop
• Real-time nature requires constant
attention
• Web change (new browser,
technologies, capabilities, competitive
advantages etc)require web
development to be ongoing not one
time expenses
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11. eCommerce SWOT
• Opportunities
• First to market ecommerce sites can
capture market share swiftly
• New customer information can be used to
identify and exploit new markets
• Responsive marketing and sales can drive
new sales opportunities
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12. • Integration with back end system can
improve transaction turn around and
increase productivity
• Automated processing and systems can
keep customer well informed
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13. eCommerce SWOT
• Threats
• Being 2nd or later to market requires
significant difference or improvement
from existing sites to overcome first-to-
market
• Learning web technologies and how to
leverage them can be daunting –not
knowing them can be disastrous
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14. • Big Players can be almost impossible to
complete with(Even by other Big
players)- you are unlikely to be the
next e-bay, the next amazon
• Copy and renew is a normal
development strategy
• Your backend system must be able to
handle the front end and be integrated
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15. Type of ecommerce
• B2B
• B2C
• C2B
• C2C
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16. B2B
• Companies doing business with each other
such as manufacturers selling to
distributors and wholesalers selling to
retailers
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17. B2C
• Business selling the general public
typically through catalogs utilizing
shopping cart software.
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18. C2B
• A consumer posts his projects with a set
budget online and within hours
companies review the consumers'
requirements and did on the projects
The consumer review the bids and
selects the company that will complete
the project.
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19. C2C
• There are many sites offering free
classifieds, auctions, and forums where
individuals can buy and sell thanks to
online payment systems like PayPal
where people can send and receive
money online with ease. ebay's auction
service is grate example
hamrobazar.com for Nepal
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21. Fact file
Global Ecommerce Sales % Age by Region
• EU- 34%
• USA-29%
• ASIA-27%
• Other-10%
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22. Fact file
Shoppers by Age Group
• Age 18-30: 54%
• Age 31-44: 68%
• Age 45-54: 64%
• Age 55-65: 68%
• Age 66+: 48%
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26. eCommerce in Nepal
Population: 29,391,883
Age structure: 0-14 years : 34.6%
15-64 years: 61.1%
65 years and over: 4.4%
Median age: total: 21.6 years
male: 20.7 years
female: 22.5 years
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27. Mobile Market In Nepal
Total GSM market size of Nepal: 10.12 Million
Sim Subscriber (GSM)
NTC : 49% in GSM
NCELL : 51% in GSM
Market reach in all form of Telecom
NTC : 54%
NCELL : 41%
UTL : 4%
Others : 1%
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28. eCommerce in Nepal
• For Ecommerce Online payment method
is most important
• Trust and security is another factor for
growing ecommerce trend
• Other required infrastructure like:
Internet, Power backup, 24X7 service
and support, Delivery of order in time,
Quality of products etc
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29. Payment types used by online
Shopper in Nepal
How many of you are using online
Shopping here at Nepal?
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30. Payment types used by online
Shopper in Nepal
Any Payment Gateway you have used?
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31. Some top E-commerce site in Nepal
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32. Payment types used by online
Shopper in Nepal
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34. Your wallet in the web and in your mobile device
Redirect to
https://esewa.com.np
With amount and Tran ID
Login to
Gateway Sites
With eSewa ID
Pay Amount to TicketSewa
Back to TS
Get Ticket
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36. Initiate Call
To Valid HP User Mobile no
With amount and Tran ID
Get IVR Call
By customer and verify
transaction by putting Pin No
Back to TS
Get Ticket
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37. Initiate SMS
To Valid HP User Mobile no
With amount and Tran ID
Get SMS with verify Code
By customer and verify
transaction by replying SMS
With Pin no.
Back to TS
Get Ticket
Easy secure SMS Payment
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38. You can directly transfer fond from your Bank Account
Redirect to
Bank web Site
With amount and Tran ID
Login to
Bank Site
With eSewa ID
Pay Amount to TicketSewa
Back to TS
Get Ticket
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39. Essential Things Your E-Commerce
Site Should Have
1. Clear Logo
2. Deals, Freebies And Free Shipping
3. Latest News And Most Popular Products
4. Brand Products
5. Shopping Cart, Login Box And Search
Box
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40. 6. Payment Systems Icons
7. Social Media Links
8. Phone Numbers And Online Chats
9. Store Finder
10. Trustmarks
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