We had 10 days and zero advertising budget to promote the first of its kind Gaming event targeted at school students across 6 cities in India. The idea was to create awareness and engagement among school students about the event on social media
3. About Game Jam Ti t an
Game Jam Titan is a game development competition open to school students &
Professionals held across 6 cities and culminating at the Nasscom Game Developers
Conference in November 2014
There are 3 types of competition:
1. Age 10+
2. College Level
3. Professional Level
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4. We compensated for less
time in Pre-Event phase
with more action during
Post Event phase
Only 2 Weeks Available
Key
Objectives
We had less time
for Pre-Event
activities
Increase
Facebook Likes
Increase
Engagement
Increase Awareness
About Game Jam
Titans
Increase Overall
Reach
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5. Target Audience: Students between the age group of 13-18
years + Amateur & professional game developers
Location: All India
Tar get Audi ence
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7. 01
01
Create branded content around gaming
Overall branding and visibility
02
02
Community content to be sourced and leveraged
Trusted and more relevant content
03
03
Work closely with 10 gaming communities & 30 school
communities online
Helps distribute content to the right people plus creates relevant
engagement
04
04
Integrate Game Jam Titan activities with a daily contest
Makes our audience aware about the concept in a fun way + more
engagement
05
05
Create a mega contest entailing voting & mobile friendly
application
Voting action creates virality, mobile friendliness creates better
accessibility
06
06
Showcase participants, winners and their work
Creates recognition and motivates viewers
Our Key St r at egy El ement s
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9.
5
STAR
Action Points
Connecting with influencers and
communities
Identified and leverage 10
gaming groups and 30 school
groups & communities
Branding Elements
All branding elements and
logos were created and
standardized along with
templates to be used &
headers or backgrounds to be
used
eNewsletters
Sent enewsletters and mailers to a pre-collected
database of students and teachers (from
previous similar events)
Facebook Event
A shareable and social event
created on Facebook
New Facebook Page for Game Jam
Titans
A special page for GJT targeted at
professional and amateur gamers only
Pr e Event Act i on Poi nt s
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10.
Incentivised Participation
Daily quizzes leading to a mega contest with
voting mechanism
Live Update
Live tweets, photos and videos shared on the
web. Cheering up the schools and participants
via # and school groups content distribution
(This was a delayed streaming and not
completelyl live streaming)
Contest at the venue*
Motivate participants to check-in, tweet or
participate in a live contest
ESSENTIAL
PLAN
The whole idea was to extend the periphery of the event
from restricted 6 cities to entire nation.
Specific groups, branded content and fun contests
alongwith delayed-live content broadcast was leveraged to
create reach and engagement
Dur i ng Event Act i on Poi nt s
COMPANY SLOGUN TEXT HERE
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11.
The participants and winners were showcased
Interviews of winners and participants were carried out on
social platforms
Recognition
Did a survey with school students to understand
their preference and also with a few
participants .
Survey
All the photographs and videos along with the winning
work was created on the website + on our social assets.
The entire user base was updated so that they can access
the same and share further
Assimilation
Post Event Act i on Poi nt s
Distribution
Distribute the key content
To relevant websites, blogs and groups
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12. What We Did
| Social Media
A few key elements are being showcased
here
Daily Quiz | Mega Contest with voting &
mobile accessibility | Branded Content |
Communities & groups on social media
Branded Content, Daily Quiz, Mega Voting
Contest, Community participation, Surveys
Interviews etc.
13. Total Likes 10% Total Reach 21% Page Consumption 59%
Key Resul t s
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14. Votes
Over
200
People voted in the contest.
Referra
l Traffic
Over 12%
Rise in referral traffic
Survey
Over 100 students participated in the
post event survey
Ot her Benef i t s
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