Founded in 1995, PAN Communications is a data-focused integrated marketing communications agency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, Orlando and New York, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. The firm provides today’s modern marketers with impactful communications, influencer relations, social media and digital services that continue to expand on their brand equity.
2. ABOUT US
2
LEADING MID-SIZED NATIONAL AGENCY
100+ professionals providing clients data-driven public relations, digital marketing and integrated services
AWARD-WINNING COMMUNICATIONS
Capabilities across earned, owned and shared media plus visual integration for enhanced storytelling
EXPERIENCE IN CORE FOCUS AREAS
Big data, analytics, SaaS, mobile, HIT, security and several others
PR CAMPAIGNS THAT MAP TO YOUR BUSINESS
We set objectives and offer a customized measurement methodology to understand impact
6. OUR VOICE IN THE INDUSTRY
6
Beware the Rise of Crowdsourced Content Posing
as Journalism by Phil Nardone on Jan 8, 2014
Taco Bell’s ‘Blackout’ Offers New
Paths for Digital Marketing
8. CONNECTED TO THE WORLD
WE’VE BUILT A NETWORK OF PARTNERS THAT PROVIDES CLIENTS SUPPORT IN MORE THAN 70 COUNTRIES
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9. AN ENGAGED LEADERSHIP GROUP
9
PHIL NARDONE
President & CEO
MARK NARDONE
Executive Vice President
ELIZABETH FAMGLIETTI
Executive Vice President
Human Resources
GARY TORPEY
Executive Vice President
Finance
ROB ADLER
Executive Vice President
Managing Director
10. A TEAM OF SEASONED EXPERTS
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DAN MARTIN
Vice President
LISA ASTOR
Senior Vice President
GENE CAROZZA
Senior Vice President
DARLENE DOYLE
Vice President
DAVID SAGGIO
PANdigital Director
JENNIFER BONNEY
Creative Director
TIM MUNROE
Vice President
Business Development
KATIE BLAIR
Vice President
FRAN BOSECKER
Vice President
LYDIA FAKHOURI
Vice President
BRIANNA SWALES
Vice President
11. PAN OVER THE LAST DECADE
11
10th
Anniversary
First CMO
Round Table
Acquired by Terdata
$7.8M
IN ANNUAL REVENUE
Acquired by Software
AG
Acquired by
Samsung
PAN is voted one of
Boston’s top PR
firms
Acquired by Oracle
PAN acquires
VantagePR
$45M Series B funding
12. SOME OF OUR RECENT CLIENT WINS
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HEALTHCARE PR
EMERGING GROWTHTECHNOLOGY PR
13. MOVING TO THE INTEGRATED MARKETING COMMS MODEL
13
EARNED MEDIA
MEDIA RELATIONS
BLOGGER RELATIONS
INFLUENCER RELATIONS
ANALYST RELATIONS
SOCIAL MEDIA
FACEBOOK
TWITTER
LINKEDIN
YOUTUBE
PINTEREST
INSTAGRAM
VINE
OWNED CONTENT
BRAND MESSAGING
EMPLOYEE ADVOCACY
CUSTOMER SUCCESSES
WEBINARS, VIDEOS
WEBSITE INTEGRATION
BRANDED BLOGS
PAID MEDIA
INTEGRATION WITH PAID SEO
SPONSORED POSTS & TWEETS
CREATIVE SOCIAL/TWITTER CARDS
SYNDICATION OF CONTENT
[ANALYTICS, DATA INSIGHTS, PANOPTIC]
15. 15
CAMPAIGN MEASUREMENT Social impressions, competitive SOV,
engagement (follows, likes, shares),
trending topics, top drivers of web
traffic, top influencers
Media SOV against competitors,
against key messages and
keywords, coverage volume/value
Increase in web traffic, earned media
impact, organic and referral traffic, top
media referrals (outlet, contact), top
social referrals, top performing content
90-day review cycles: holistic
measure of program KPIs, map to
quarterly goals, distill key learnings,
integrate and adjust next-quarter
planning
Leverage your company’s insight and
analytics to measure impact and
conversions via PR and marketing
{Your Logo Here}
16. INDUSTRY RECOGNITION
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BOSTON’S BEST PLACES TO WORK (BOSTON BUSINESS JOURNAL) I TOP COMPANY CULTURES (ENTRPRENEUR MAGAZINE) I TOP
PLACES TO WORK (BOSTON GLOBE) I HOLMES WORLD PR REPORT I 8 BELL RINGER AWARDS (2015) I TWITTER COMMUNICATIONS
CATEGORY AWARD WINNER (PRNEWS DIGITAL AWARDS) I PAN RANKED 12 ON THE BBJ LIST OF LARGEST PUBLIC RELATIONS FIRMS IN
MASSACHUSETTS I BEST EXECUTIVE VISIBILITY (PR DAILY MEDIA RELATIONS AWARDS 2015) I BEST MEME (In2 SABRE AWARDS 2016)
18. A WHOLE NEW WAY OF DOING THINGS CASE STUDY
TARGET
Introduced Integrate to the marketing audience by taking a
unified four-pronged approach of targeted media relations,
strategic analyst and influencer engagement, compelling content
development and a strong customer reference program.
ENGAGE
Took a laser-focused approach of an 80/20 split between
marketing trades and business press resulting in great
momentum building for Integrate.
AMPLIFY
Converted key analysts and influencers into influential Integrate
evangelists by thoughtful and regular social media engagement.
100+ PLACEMENTS
IN BUSINESS AND MARKETING PUBLICATION IN ONLY
8 MONTHS INCLUDING FORBES, VENTURE BEAT,
FORTUNE, INVESTOR’S BUSINESS DAILY,
ADEXCHANGER, CMSWIRE & ENTREPRENEUR
DROVE QUALIFIED
LEAD
THE VENTURE BEAT ARTICLE RESULTED IN 4
DIRECT LEADS
10+ THOUGHT
LEADERSHIP BYLINES
POSITIONING INTEGRATE EXECUTIVES AS
INDUSTRY LEADERS
19. LEAPING TO A NEW SPACE
TARGET
Kick-start the association between the Black Duck brand
and IT security with an aggressive, yet structured program
of media and influencer education.
ENGAGE
Deliver thoughtful Black Duck commentary, compelling
content and unique insights that highlight the company’s
deep expertise in open source security.
AMPLIFY
Guide media perceptions and understanding of open
source security and Black Duck’s important role within the
space. Maintain momentum with steady stream of media
interviews and strategic, on-message coverage.
10TOP TIER IT SECURITY MEDIA
OPPORTUNITIES (INTERVIEWS AND
BYLINES) IN THE FIRST MONTH
1.5MTOTAL UNIQUE VISITORS PER MONTH
FEATURE COVERAGE: CSO, DARK READING,
HACKSURFER, IDG, SC MAGAZINE
100%PROACTIVE, CREATIVE
MEDIA OUTREACH. NO
NEWS, NO PROBLEM
CASE STUDY
100%YEAR-OVER-YEAR
INCREASE IN MEDIA
COVERAGE
20. MOBILE PAYMENTS GO MAINSTREAM CASE STUDY
TARGET
Media influencers in the high-tech and mobile payments space,
and early adopter consumers looking for the best mobile
payment option.
ENGAGE
Offer editors unsupported demos of the unit to show brand
confidence of its utility virtually anywhere.
AMPLIFY
Influencers and users spread the word to large audiences
resulting in recent Samsung acquisition.
41PLACEMENTS
15MEDIA BRIEFINGS
FEATURED IN:YAHOO! TECH, GIZMODO, ENGADGET, BOSTON.COM, FORBES,
ABC NEWS, INC., AND TECH CRUNCH 20
21. RE-FRAMING ARIBA
TARGET
Reposition a company from a dot-com player to C-level exposure
beyond its previous focus of spend management
ENGAGE
PAN broadened messaging from procurement to a “Networked
Economy” and created significant market visibility with cloud-
based offering while increasing presence in business-level
outlets around B2B collaboration.
AMPLIFY
Targeted influential CFOs, PAN convened Fortune 500 CFOs,
academia, SMEs and began a series of events to reach them with
Ariba’s new messaging. PAN also developed assets appealing
directly to this audience and CIOs to encourage dialogue and to
facilitate engagement with Ariba’s sales team.
MEDIASECURED SIGNIFICANT BUSINESS PRESS THAT FOCUSED ON SHIFTING
THE MINDSET OF CFOS W/ SPEND MANAGEMENT, INCLUDING THE
NEW YORK TIMES, FORBES, THE WALL STREET JOURNAL.
ACQUISITIONPAN CREDITED AS SERVING AS A CATALYST IN THE $4.3 BILLION
ACQUISITION OF ARIBA BY SAP. THIS ULTIMATELY LED TO SAP
REACHING OUT TO PAN TO SUPPORT IT’S CLOUD INITIATIVE.
CASE STUDY
22. BIG KAHUNA RIDES THE MARTECH WAVE CASE STUDY
TARGET
Marketing tech influencers, marketing press, business press and
anyone with a vested interested in marketing automation.
ENGAGE
Leverage a successful $45 million Series B round of funding and a
new platform launch to put Kahuna on the map as disrupting
martech with the first ever communication automation platform,
challenging incumbents in the space – Salesforce and Oracle.
AMPLIFY
PAN used a David vs. Goliath approach to first secure a critical
exclusive with the Wall Street Journal, as well as broad business
and marketing press features in the following days.
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MEDIA
ARTICLES
33M+
MEDIA
IMPRESSIONS
21,730
WEBSITE VISITS DRIVEN
BY LAUNCH ACTIVITY
1.2M
SOCIAL MEDIA
IMPRESSIONS
46%
ARTICLES POSITIONED
AGAINST INCUMBENTS
23. MAY THE 4TH BE WITH YOU
TARGET
Capitalize on May the 4th holiday to drive social media
engagement among IT professionals, SMB owners and
consumers alike.
ENGAGE
Create an interactive quiz built for social sharing. Assign
personas that align with Carbonite’s Star Wars messaging
and appeal to broad consumer interests, while driving
traffic back to Carbonite’s website and lead gen assets.
AMPLIFY
Engage influencers and media to help spread the word and
drive participation. Integrate paid Twitter campaign to
help Carbonite “own” the May the 4th conversation among
business buyers.
CASE STUDY
4428SURVEY PARTICIPANTS IN
ONE WEEK
1.5MTWITTER IMPRESSIONS
4.4%TWITTER ENGAGEMENT
2.4%GREATER THAN INDUSTRY
STANDARD
24. CLOUDBEES: BREAKING BUILDS CASE STUDY
TARGET
The Jenkins Community, comprised of software developers
including attendees at the JavaOne and Jenkins User
conferences.
ENGAGE
Leverage popular TV show Breaking Bad to create ‘Breaking
Builds’ campaign, ten unique themes reinforcing CloudBees
messaging. The campaign ties the Jenkins and CloudBees brands
closer together.
AMPLIFY
The Breaking Builds images were shared across all social
platforms, and used as conference signage. T shirts using
campaign images will be used for social contest prizes
36,743
TWITTER
IMPRESSIONS
1,826
FACEBOOK
IMPRESSIONS
66,008
TOTAL IMPRESSIONS
27,439
LINKEDIN IMPRESSIONS
25. TARGET
Position Hybris as the leading platform inside SAP’s CEC
Marketing platform, targeting marketing and commerce
professionals.
ENGAGE
As the first platform announcement in the unified CEC solution
suite, PAN leveraged the quarter’s key “Digital Transformation”
messaging to secure mainstream attention of Hybris’ role in the
platforms’ performance.
AMPLIFY
Engage with key influencers such as Christine Crandell, Jason
Bloomberg and Bob Thompson as well as media from
VentureBeat, CMSWire, CMO.com, AdExchanger and
DestinationCRM.
10+PIECES OF COVERAGE
RELATIONSHIP BUILDING
KEY INFLUENCERS/MEDIA ATTENDING
SAPPHIRE
NAILED KEY MESSAGING
“Hybris: Bringing Digital Transformation To SAP”
- Forbes
INFLUENCER MARKETING TO DRIVE MESSAGING CASE STUDY
26. OUR IMPACT ON BUILDING BRAND EQUITY
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PAN has helped many of our emerging company clients successfully execute on their exit strategies; resulting in over $3.5B in
acquisitions over the last few years
Acquired for $525M
Terms not Disclosed
Acquired for $400M
Acquired for $600M
Acquired for $1.5B
Terms not Disclosed
Terms not Disclosed
28. CONTACT INFORMATION
PAN Communications
255 State St.
Boston, MA 02109
617.502.4300
www.pancommunications.com
Contact:
Mark Nardone
Executive Vice President
617.502.4311
mnardone@pancomm.com
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