Online communities are the key driver of social business adaptation programmes. There's a great chance you already have an on-going community building programme using IBM Connections. You're now thinking about how you could help accelerate that adaptation process for your different communities. WHAT IF data analytics could help you with that? What if you'd find an effective way to engage your top contributors & SMEs to influence user behaviour? Do you know where your lurkers are? What if you could identify some of the core activities within your communities so you can encourage more active participation & engagement? What if you could spot right away potential trouble areas slowing you down in your community building efforts? Time to act now!

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What’s the Story of Your
Community Building
Programme in Your Social
Business Journey?
Luis Suarez - panagenda
@elsua
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Business opportunities
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• Embracing online communities as a new
operating model: more openness, clarity and
transparency
• Helping accelerate your digital adaptation &
change initiatives through online communities
• Facilitating ‘Community’ as the new Management
(‘Connected Leadership’)

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Business value of communities
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Communities
Enterprise
Knowledge
Organizational
Capabilities
Value
Social
Networking
Open
Collaboration
Forums
Content
Sharing
Wisdom of
Crowds
Collective
Intelligence
Knowledge
Retention
Good
Practices
Cross
Pollination
Knowledge
Database
Worker
Efficiency
Problem
Solving
Business
Processes
Decision
Making
Innovation
Understanding
Customers
Insights
Profitability
Better
Products
Better
Services
Operational
Efficiency
Customer
Sat.
Higher
Quality
1. Customers
2. Employees
3. Partners
4. Other Stakeholders
Find Experts

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Critical components
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Capabilities
1.Create a content repository
2.Connect members to content
3.Identify most valued content
Methodologies
1.Community templates
2.Community education offerings
3.Daily/weekly community leadership activities
Relationships
1.Easy for members to form new relationships
2.Linkages with other communities
People
1.Community Manager is passionate
2.Exec Sponsor is committed and
models collaborative behavior
3.Members share a common interest
Management
System
1.Secure resources (&
funding?)
2.Form a Core Team &
establish a Community
Charter
3.Establish cadence of
meetings
4.Manage to a balanced
scorecard
5.Create sense & respond
capability
People
TechnologyProcess
Knowledge
Technology
1.Rich Member profiles
2.Simple to use social
collaboration platform
3.Community Manager Tools
4.Platform measures value,
participation, and reputation
of membership

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But how do we evaluate their health?
5Source - http://bit.ly/2Iv1xND

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Traits to look for - The Community Charter
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Name: (The name of the Community, i.e., Developer Community, Customer User Group)
Target Member Demographics: (List the characteristics of the members that the community is hoping to attract)
Purpose/Intent: (What is the purpose/intent of the community?, i.e., Skill Building, Listening, Learning)
Domain: (What is/are the topic(s) of interest that best supports the community’s purpose)
Assigned Roles: (Identify by name the individuals who are filling roles)
1. Community Sponsor(s):
2. Community Manager(s):
3. Core Team Members:
Critical Business Issues: (Identify the critical business issues faced by the community)
Collaboration Tools: (List the primary collaboration tools that will be used)
Resources Required: (Identify the resources required to support the community, i.e., existing resources that are
available, required contractor support, and content that needs to be developed)
Measures of Success: (List measures of success.)

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Active members over time
7Source - http://bit.ly/2s2jJTY

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Open vs. closed
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Source - http://bit.ly/2Ixp1St
Source - http://bit.ly/2Ixp9Br

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External communities
9Source - http://bit.ly/2rV1NLr

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Multiple community leaders
10Source - http://bit.ly/2r0mW5J

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Most ‘popular’ Communities
11Source - http://bit.ly/2LivE8S

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Overall health of the ecosystem
12Source - http://bit.ly/2s472rN

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How discoverable are they?
13Source - http://bit.ly/2rYVRjZ

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Active members vs. lurkers
14Source - http://bit.ly/2rX48EZ

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Most active contributors
15Source - http://bit.ly/2KEdcGw

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Document centric vs. people centric
16Source - http://bit.ly/2ISIFrk

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Social Network Analysis (SNA)
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Source - http://bit.ly/2J02Pzw

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Storytelling & anecdotal evidence
18Source - http://bit.ly/2KInYf9

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But that’d be a topic for another time…

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Thank You!
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Luis Suarez
Digital Transformation & Data Analytics Adviser
panagenda GmbH – Make Your Data Work For You
Lahnstr. 17 ● 64646 Heppenheim (Germany)
Skype: l.s.r. ● Cell: +34 679 722 947
Office: +49 721 47040-111 ●
E-Mail: luis.suarez@panagenda.com