Personal branding has been a big buzzword lately, but what does it really mean? Business coach and author Pamela Slim gives 4 tips for creating a screaming personal brand.

1. Amp up the personal in your brand Pamela Slim Escape from Cubicle Nation Original presentation for: SocialMediaAZ.com Pam on Twitter: @pamslim

2. AMPLIFYING Personal branding is who you really are* *Inspired by the rocking Colleen Wainwright (@communicatrix).

3. CLARITY

4. SELLING The fact you are Something is not interesting.

5. You make in the world IS interesting. MEANING

7. Get a gang member coach. UNCLEAR?

8. SPICE SPICE

9. YAWN. “ As you grow your business, it becomes challenging to balance multiple priorities and align your long-term strategy with tactical decisions .”

10. New Section Crack pipe or wheatgrass juice?

11. Cindy Willick, YouTube, “Body Image”

12. POLARITY

13. OUCH. “ True confession, but I’m in one of those towns where I scratch my head and say “I would die if I lived here.”

15. a PULSE and a CREDIT CARD You don’t want anyone with Know who you want.

16. REALITY

17. Pamela Slim, un-crafty Mom

18. Thanks! More at: www.escapefromcubiclenation.com On Twitter: @pamslim