Personal Branding For Speakers & Authors

Pamela Gilchrist
Chief Strategist l CEO
Gilchrist Group
@pamgilchrist
# NSAOHIO


About Your Speaker
Pamela Gilchrist, MA, APR, CPT
Strategist | Speaker | Author
@pamgilchrist 859-431-9090
info@gilchristgroup.com

• As chief strategist at the Gilchrist Group®, Pam Gilchrist is a Fortune
100 leadership and communications expert. She advises organizations
on how to have more impact by focusing on breakthrough business
strategies, leadership, brand identity and influencer engagement.

• She works with organizations during times of dramatic growth and
change and is well-known for her go-to-market roadmaps and high
impact communications proven to increase influencer engagement.

• Pam is a requested speaker for organizations and events across the
country. She shares insider best practices on optimizing strategic
outcomes, strengthening leadership and engaging stakeholders.


http://www.fastcompany.com/magazine/10/brandyou.html

Why Build A Personal Brand?

1. Enhance value

2. Stand out from competitors

3. Grow prominence and awareness

4. Build business
Not Just For Celebrities and Athletes Anymore

5. Share expertise

What Makes This A Strong Brand?



• General Electric
• Legendary Manager
• Ruthless (fire the bottom 10%)
• Nearly $130 billion in revenue
• Prolific author and speaker


What We Will Cover…
BRANDING
• What is “Personal Branding?”
• Why do you need it?
• Where do you start?
(Or how do you sharpen it?)
• Learn how to stand out from competitors and
carve out a niche
• How to become an industry thought leader or
“Expert with Influence™”


Two Guys And A Piano


What Is Your DNA?


Three Elements Of
Personal Branding
1. Value Proposition:
What do you stand for?
2. Differentiation:
What makes you stand out?
3. Marketability:
What makes you compelling?


Build On Your Credibility & Experience

• What has made you successful?
• Are you credible? How did you earn your
credibility? (If your aren’t STOP now!)
• What’s your personality like?
(reserved, charming, extroverted?)
• What are your personal passions
(racing, climbing, gold, charities?)
• What values drive your behaviors
(this is your cornerstone)


Focus On Expertise
• Technical or subject matter expertise
• Outline your career path, major
milestones/achievements
• How has this expertise been leveraged in the
past?
– Is there a track record to build from?
– Is there a “body of evidence”? (If not you
need to start building one)


What’s That One Thing?


5 Keys To Personal Branding
• Identify Your Target Market

• Discover Your Strengths

• Develop Your Brand Identity

• Build Your Brand Awareness

• Sustain And Grow Your Brand


What to Know: Identify Your Target Market

• Who do you want to reach?
– New or existing
– Local, regional, national, international
– Horizontal, vertical

• Why do you want to reach them?
– What is your objective
– Does it make financial sense
– Are you willing/able to commit resources to
do so

What To Know: Discover Your Strengths

• 1 -2 - 3’s Testimonials

• Expertise/Experience

• Credibility/Authenticity

• Personal Character Traits


Does 1,000 Followers
Make You A Guru?



Patrick Henry is a
professional speaker
who uses music,
original songs, and
humor to entertain,
educate and
http://www.patrickhenryspeaker.com/
inspire audiences
across the country.

What To Do: Develop Your Brand Identity

1. Key Messages

2. Brand Promise

3. Look/Feel

4. Emotional Connection

5. Marketing Materials

What To Do: Build Your Brand Awareness

• Social Media/Social Networking

• Word-of-Mouth

• Speaking

• Published Articles


What To Do: Sustain And Grow Your Brand

• Brands need proper care and feeding

• Fresh, relevant content

• Commitment to conversation

• Consistent use of marketing materials

• Regularly scheduled outreach on major channels

• Look for brand extension opportunities

Three Brand tenets

1.Present a cohesive personal brand,
or if that’s too much, simply present
a cohesive sense of yourself
2. Always be consistent
3. Engage with your network
Eileen is a leadership and change expert. She draws upon practical
business know-how, life's experiences and years of consulting to
major national and international organizations that have ranged from
global pharmaceuticals to the US Armed Forces, from health care
associations to religious institutions. Executive Excellence magazine
continually ranks her as one of the top 50 thought leaders in self-
leadership development.
• http://leadershipgurus.net/leadershipgurus30.php


Any Questions?


Continue The Conversation
Pamela Gilchrist, MA, APR, CPT
Chief Strategist, Gilchrist Group
Strategist | Speaker | Author
859-431-9090
@pamgilchrist
info@gilchristgroup.com

Connect With Pam At: http://www.gilchristgroup.com
http://www.linkedin.com/in/pamelagilchrist.com
http://www.twitter.com/pamgilchrist
http://www.youtube.com/pamgilchrist


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