This document discusses different aspects of advertising in newspapers and magazines, including the Daily Mail newspaper and Essence magazine. For the Daily Mail, it notes that they put a reasonable amount of ad space and take up half a page to make ads more noticeable, but that the newspaper's cost means only some people see the ads. For Essence magazine, it likes how the title is in the middle rather than the top, having images bleed at the bottom, and a main focal image to visualize the article topic. However, it also notes Essence can be too bulky for some.

2. What’s in daily mail?

3. How is daily mail
structured?

4. How much advertising
is in daily mail

5. What does daily mail
advertise

6. Who is the target
audience

7. Where is daily mail
available?

8. Size and cost of adverts
in Daily Mail

9. Example - Daily Mail
they have done it
big for many
reasons, to get the
audiences attention
while flicking
through the pages
i like the daily mail
because they put
reasonable amount
of space for the
advertisement
therefore we have
more options
however what i disliked about this paper is that, because it can
be very expensive, and because this paper costs money only a
few people would see this advertisement and not a lot as not
everyone is willing to pay for a newspaper
near the back of
the paper, it
past the middle
its near the
back, because
all the TV
channel details
is on the back
takes half of a
page, makes it
more noticeable

10. Essence Magazine
i also like the way
the heading is in
the middle of the
page which
majes it different
as it its not on the
top
having the title in
the middle, it
doesn't give it this
visual hierarchy
look to the
magazine
what i also dont like about it is that its too bulky
however some audiences like a magazine to have
a lot of texts as they like there magazines to be
detailed
i like the layout of
this magazine
especially the
way it bleeds at
the bottom, and
we can place
different images
at the bottom
relating them to
our documentary
channel
i also like how there is a main image and thats
the main focus point, makes it easier and
makes it better for the audience to visualise
what the article would be about