Top 10 Twitter Tips for Your Business presented at a lunch & learn at The Central Exchange, 4/25/13.

1. S
Twitter
Top 10 Twitter Tips for Your Business
Presented by Pamela Potts
Web Strategist, Director Interactive Solutions - Mersoft
@pamelapotts @mersoft

2. What is Twitter?
S Micro-blog -- up to 140 characters displayed on the author's
profile page
S Delivered to the author's subscribers who are known as followers.
“Twitter is not a technology. It’s a conversation.
And it’s happening with or without you.”
Charlene Li

3. Relationship Building
From a Business
Perspective:
S Meet with
potential
customers
S Engage with them
S Provide support

4. Why Twitter has Become so
Important
S 500 million users
S 340 million tweets per day
S Average time spent on Twitter – 36 minutes
S 42% of Twitter users follow brands or companies
Source: Ask Your Target Market Survey

5. Twitter Marketing
S Listen.
S Learn.
S Care.
S Serve.
“Make the
customer
the hero
of your story.”
Ann Handley
Image Credit: Fotographia Guerill

6. It’s Easy to Get Started on
Twitter
S Create user handle and profile (@mersoft)
S Listen
S Monitor trends
S Watch your industry
S Join the conversation

7. Twitter is a
tool that
brings the
world
closer
through
conversation
S Conversations lead
to customers
S Customers lead to
business
S Leading businesses
say it on Twitter

8. Twitter for Business is Not
About…
S Sharing what you had for lunch today
S Wasting your time
S About following what all the celebrities are doing each
day
S Tweeting endless “buy my product/service” links

9. Twitter for Business is About…
S Building your brand
S Customer service / support
S Developing your business network
S Gaining new knowledge
S Listening to your customers
S Engaging

10. Twitter Vocabulary
S Twitter Handle – also known as a username
S To Follow
S To Follow Back
S Follower
S Status Update – also known as a tweet

11. Twitter Vocabulary
S @Reply
S Direct Message (DM)
S Twitter Stream
S Hashtag (#)
S Tweet-Up

12. Twitter Vocabulary
S Retweet (RT)
S Twitter Lists
S Trending Topics
S Promoted Tweets

13. Five Steps to Set up and
Optimize Your Profile
S Sign up for Twitter
S Personalize your company profile
S Customize your background
S Add a header image
S Add a profile image (avatar)

14. Start Tweeting
So what do you tweet about?
S An observation
S What events you’re attending
S Your content
S Someone else’s content
S Chat with someone

15. Find People to Follow
S “Who to Follow” feature
S Twitter search
S Follow people your followers are following
S Follow thought leaders and bloggers
S Collect people’s Twitter names at events
S Follow Hashtag (#) at events

16. Get People to Follow You
S Make your Twitter easy to find
S Make use of “Follow” buttons
S https://twitter.com/about/resources/buttons
S Make your tweets unique and beneficial
S Interact with potential followers
S Give feedback, compliment people, engage
S @Username – message is public
S @Mersoft what’s up
S What’s up @Mersoft
S @Connections tab
S Direct Messages (DM)

17. S
TOP 10 TWITTER
TIPS FOR BUSINESS

18. #1 Drive Traffic
S Drive people to your company’s website
S Tweet about an interesting resource you’ve posted
on your blog or website
S eBook / recorded webinar
S Goal is to make it interesting enough for people to
start tweeting about it on their own and sharing your
resources to their followers

19. #2 Monitor Activity
S Go to @Connect tab
S On Twitter profile, sign up for email updates
S If you find someone tweeting about your products
and/or a need for a solution your product provides, let
him/her know

20. #3 Use Favorites & Lists
S Use “favorites” feature as a list of company
testimonials
S Hover over an individual tweet, favorite option appears
S The next time someone asks about your company, send
them a link to your favorites page
https://twitter.com/PamelaPotts/favorites

21. #4 What to Tweet
Events
S Use Twitter to promote events, webinars, fundraisers, and campaigns
S Send a link to the event sign-up page
S Think of a hashtag for your event -- #cxlearn
https://twitter.com/search?q=%23chiefs
Share Expertise
S Establish yourself as a thought leader in your industry
S Tweet about useful resources
S Tweet about thoughtful tips

22. #5 Engage
S Look for influential blogs in your industry
S Follow those authors
S Follow journalists who target your industry
S Develop relationships with reporters, bloggers, other media
people, thought leaders
S Retweet, mention (by adding @username to your tweet)
S Always respond / negative or positive

23. #6 Use Software
S Monitoring Activity
S Scheduling Tweets
S Popular tools:
S Hootsuite
S Tweetdeck
S TweetAdder
S Buffer
S Instagram for sharing
pictures easily

24. #7 Publish Twitter ID
S Marketing material
S Email signature
S Business cards
S Website
S Brochures

25. #8 Time Your Tweets
S Lifecycle of a tweet is short – most click through
activity on a tweet is done in the first hour
S Infographic: http://ow.ly/jJPL4
S Time your tweets throughout the day
S View stats on most effective times
http://twittertoolsbook.com/timing-your-tweets/

26. #9 Analyze Progress
S Set goals
S Monitor progress by using tools
S Use additional tools
S Add-on to browser
S Lists
S Keep learning / engaging
www.business.twitter.com

27. #10 Be Real – Be Active
S Be authentic
S Engage
S Be active often – tweet regularly

28. Thank You
Pamela Potts
Pamela.potts@mersoft.com
@pamelapotts
@mersoft
913.871.6200