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Learning as a Competitive
       Advantage
   Keeping your L>C

 Tom Hood, CPA, CITP, CGMA
            CEO
MACPA & the Business Learning
          Institute
"In a world that shows no
signs of slowing down, no
individual can rest on his
       or her intellectual
     laurels… The future
        belongs to this
organizations, as well as
   those individuals, that
   have made an active,
  lifelong commitment to
      continue to learn.”
   -   Howard Gardner
Five Minds for the Future


                             2
Find your Edge
       In a period of rapid
    change and increasing
    complexity, the winners
       are going to be the
     people who can learn
     faster than the rate of
    change and faster than
        your competition.


-    Tom Hood, CPA,
     CITP,CGMA
CEO of the MACPA & the
  Business Learning
        Institute
                               3
What CPAs have said about the future:




 1. Changing demographics - Aging workforce, diversity, 4 generations in the
     workplace
 2. Increased globalization, economic shifts and increasing competition
 3. The technological revolution - cloud, social, big data & XBRL
 4. Issues around Information Security, Privacy & data integrity
 5. Shift to consumer and employee power (from push to pull)
 6. Changes in the way we communicate - mobile, txt, skype
 7. Work-life challenges or conflict - "do more with less", 24/7 work
 8. Information Overload - filter failure
 9. Increasing complexity of rules and standards (IFRS, GAAP, PCAOB, SEC)
 10. Economic uncertainty - deficit, debt and pressure on government




http://www.slideshare.net/thoodcpa/top-trends-to-watch-2012-cpa-horizons-2025
                                  American Institute of CPAs
OUR GYROSCOPE!
The DNA of the CPA
              Values & Competencies



•   Leadership
•   Communication
•   Strategic Thinking
•   Collaboration & Synthesis
•   Technologically Savvy
The Learning Matrix
      Practice      • How we work
       Areas
                    • Skills we need
                      • Knowledge
    Competencies      • Skills
                      • Abilities


                    • How we grow
     Staff Levels   • Career Paths
Staff                                                                                             Principal
                 Decision making                                                                                       /Director
                        by                                                                                              Leading and/or
                specification, task                                                                                     developing new
                  specific work                                                                                             practice
                                                                                                                        areas, strategic
                                                                           Critical                                    alliances & talent

                                                                           Turnin
                                                 Senior                    g Point
                                                                                                 Senior
                                               1st level supervision
                                                  on established                                Manager
                                                    guidelines &                                     Assess &
                                                     standards                                   understand longer-
                                                                                                  term variables &
                                                                                                accomplishing future
                                                                                                       goals

                                                                       Manage
                                                                       1st level of strategic
                                                                       thoughtr focus on
                                                                                 &
                                                                       boundary spanning
                                                                           activities




Copyright 2012 – Business Learning Institute
www.macpa.org
Strategy as Process - Our
      i2a Framework
A leader’s
job is to set
context and
provide
hope and
inspiration...



                 11
Tom Hood, CPA.CITP
               CEO
  Maryland Association of CPAs
   Business Learning Institute
         (443) 632-2301
     E-mail tom@macpa.org
  Web http://www.macpa.org
Blog http://www.cpasuccess.com

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Learning as a Competitive Advantage

  • 1. Learning as a Competitive Advantage Keeping your L>C Tom Hood, CPA, CITP, CGMA CEO MACPA & the Business Learning Institute
  • 2. "In a world that shows no signs of slowing down, no individual can rest on his or her intellectual laurels… The future belongs to this organizations, as well as those individuals, that have made an active, lifelong commitment to continue to learn.” - Howard Gardner Five Minds for the Future 2
  • 3. Find your Edge In a period of rapid change and increasing complexity, the winners are going to be the people who can learn faster than the rate of change and faster than your competition. - Tom Hood, CPA, CITP,CGMA CEO of the MACPA & the Business Learning Institute 3
  • 4. What CPAs have said about the future: 1. Changing demographics - Aging workforce, diversity, 4 generations in the workplace 2. Increased globalization, economic shifts and increasing competition 3. The technological revolution - cloud, social, big data & XBRL 4. Issues around Information Security, Privacy & data integrity 5. Shift to consumer and employee power (from push to pull) 6. Changes in the way we communicate - mobile, txt, skype 7. Work-life challenges or conflict - "do more with less", 24/7 work 8. Information Overload - filter failure 9. Increasing complexity of rules and standards (IFRS, GAAP, PCAOB, SEC) 10. Economic uncertainty - deficit, debt and pressure on government http://www.slideshare.net/thoodcpa/top-trends-to-watch-2012-cpa-horizons-2025 American Institute of CPAs
  • 6. The DNA of the CPA Values & Competencies • Leadership • Communication • Strategic Thinking • Collaboration & Synthesis • Technologically Savvy
  • 7. The Learning Matrix Practice • How we work Areas • Skills we need • Knowledge Competencies • Skills • Abilities • How we grow Staff Levels • Career Paths
  • 8. Staff Principal Decision making /Director by Leading and/or specification, task developing new specific work practice areas, strategic Critical alliances & talent Turnin Senior g Point Senior 1st level supervision on established Manager guidelines & Assess & standards understand longer- term variables & accomplishing future goals Manage 1st level of strategic thoughtr focus on & boundary spanning activities Copyright 2012 – Business Learning Institute
  • 10. Strategy as Process - Our i2a Framework
  • 11. A leader’s job is to set context and provide hope and inspiration... 11
  • 12. Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632-2301 E-mail tom@macpa.org Web http://www.macpa.org Blog http://www.cpasuccess.com

Hinweis der Redaktion

  1. Prior slide before final editsAging population, loss of wisdom, knowledge transferGlobal rules & standards –IFRS – complexityInformation overload, complexity (Need for critical thinking & filter) Information Security, Privacy & Data ProtectionGlobal Competition, Rise of the RestWork-Life BalanceDiversity – Cultural Fusion – Beiging of AmericaChanging Communication (decline of face-to-face)Increased GlobalizationUS Deficit Education
  2. The concept is to create a 3 dimensional matrix based on the core practice areas of the firm (audit, tax, PFP, NFP, BVLS, etc), identify the critical competencies needed by the firm, and mapping those to the staff levels to create a curriculum that helps develop the talent in the firm an allows the staff to see what it takes to advance in their careers.
  3. Like a ball that gets a reflexive bounce when you throw it to the ground, focusing on the right competencies and a systematic approach to talent development through a competency ladder will develop talent faster.