BA 101 Marketing (Risk Maagement)

1. Risk Management
Integrated Marketing
Communications Strategy

2. • To promote awareness on risk management to the public
• To reduce calamity causalities
• To engage the youth to actively participate in risk and
disaster preparedness
• To keep the public updated on better improved cautionary
actions
Goal and Objective

3. • Climate change
• Intense flood
Today’s Situation

4. TARGET MARKET:
APPROX. COST:
Advertising: TV Commercial

5. TARGET MARKET:
APPROX. COST:
Advertising: TV Guesting

8. TARGET MARKET:
APPROX. COST:
Advertising: Billboard

9. TARGET MARKET:
APPROX. COST:
Advertising: Social Media

10. TARGET MARKET:
APPROX. COST:
Sales Promotions: Partner Companies

11. TARGET MARKET:
APPROX. COST:
Personal Selling: Family Summer Camp

12. TARGET MARKET:
APPROX. COST: Per school 350,000 – 500,000
Per location 750,000 – 1,500,000
Personal Selling: Awareness Fair

13. TARGET MARKET:
APPROX. COST:
Personal Selling: Seminars

14. TARGET MARKET:
APPROX. COST:
Public Relations: Concert/Variety Show

15. TARGET MARKET:
APPROX. COST:
Public Relations: Flash Mob

16. TARGET MARKET:
APPROX. COST:
Public Relations: Community Extension
Services

17. TARGET MARKET:
APPROX. COST:
Direct Marketing: Mobile App