Do you want to get your business up on Facebook but have no idea where to start? Join me for this informative webinar on how to create a business Facebook page – and then what to do with it!
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Facebook basics for business
1.
2. Creating websites for 15
years
Participating in Social
Media for 8 years
MBA in Marketing
Certificates in
E-Business Marketing
Management
Project Management
Pam Aungst Google AdWords
Owner, Online Marketing Consultant
Pam Ann Marketing Advanced Social Media
4. As of 12/31/12, Facebook has
1.06 BILLION monthly active users
618 million DAILY active users
5. The evolvement of business credibility
Yellow Pages Ad
Website
Facebook Page
6. Create a BUSINESS page
Personal Profiles have an “Add Friend” button
Business Pages have a “Like” button
It is against Facebook’s TOS to use a personal
profile for business. They WILL delete you!
10. Include the “Like Us on Facebook” call-to-
action in:
Existing advertising in all forms of media
The company website
On business cards,
In email signatures
On invoices/packing slips and other stationary
On phone system hold messages,
…and more.
12. GOALS
Demonstrate your expertise
Provide an engaging / fun / educational
experience
Drive traffic to your website
Increase brand & event awareness
Foster customer loyalty
13. Create an editorial schedule
Align schedule with goals
14. Mondays: (Expertise) Case study on how we fixed a
complex plumbing problem
Tuesdays: (Educate) Tip about saving on water usage
Wednesdays: (Website) A DIY fix it article from our
blog
Thursdays: (Brand Awareness) A testimonial from a
customer
Fridays: (Loyalty) Offer for repeat customers