2. Getting Started
Profile Optimization
Recommendations &
Endorsements
MaximizingGroup
Membership
Taking it to the Next Level
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3. We will have Q&A at the end.
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4. LinkedIn has over 200 million users (in total) and gains 2 new users
every second.
64% of LinkedIn users are outside of the US.
45 million people visited LinkedIn in June 2013.
LinkedIn has an above-average number of users that are well-
educated, male, aged 25 to 64, high-income whites or Asians with
no kids.
53% of business-to-business marketers have acquired a customer
through LinkedIn, compared to 22% for business-to-consumer
43% of all marketers have found a customer via LinkedIn in 2013
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6. Who EXACTLY are you going after?
What EXACTLY makes you different?
What EXACTLY do you want to get from this?
BE SPECIFIC.
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7. PROFESSIONAL headshot
GREAT headline
(TIP: For SEO purposes, put your name first, i.e.
“Pam Aungst is a…”)
CUSTOM link (URL)
COMPLETELY filled out
SMART keywords
NEW! Multimedia
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8. Companies -> Add a
Company
Fill out 100%
Link to your profile as
place of employment
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9. DON’T be too restrictive
Being too picky about
connecting is like going to a
networking event and
REFUSING to speak to people
that you haven’t already met.
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10. 1. Import your email
contacts
2. Use the “PeopleYou
May Know” feature
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15. Recommendations you GIVE are shown
on YOUR profile.
Choose your words carefully
Be authentic
Don’t be afraid to ask for a clarification
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17. Do NOT join groups YOU are interested in
Join groups yourTARGET PROSPECTS are in
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18. On Mondays, I post a tip about X
On Wednesdays, I post a tip aboutY
On Fridays, I share one of my recent blogs
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19. LinkedIn Bookmarklet
lets you post a link to several groups at once
http://www.linkedin.com/static?key=browser_bookmarklet
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20. Do NOT post anything in a group
without asking yourself:
“Will they find this information
GENUINELY USEFUL whether they
do business with me or not?”
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21. Link Quora to LinkedIn to demonstrate expertise
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22. CardMunch (iPhone) or CamCard (Android)
Scan business cards & connect instantly
Rapportive Plugin (Gmail) or Xobni (Outlook)
Email plugin that displays social profiles of contacts
Nimble (Social CRM system)
Customer Relationship Management software that integrates social
communications
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23. Getting Started
Strategize
Build network
Profile Optimization
Professional photo
Multimedia
Keywords
Custom link
Create company profile
ONE HUNDRED PERCENT
Give to Get
Recommend
Endorse
Groups
PostGENUINELYUSEFUL info
Strategy & Schedule
Next Level
LinkQuora
Use tools
▪ Card scanner on phone
▪ Inbox plugin
▪ SocialCRM system
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24. LinkedIn Basics & Beyond
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Discounted private
consultations
For webinar guests ONLY!
http://bit.ly/PamConsult