Social Media: Low Cost Solution for Business Growth! Are you an entrepreneur or have a small/midsize business? This deck outlines the need for social media to drive revenue! Why do you care about social media? * Facebook - 124M Unique Visitors / +202% Y/Y Growth * YouTube - 84M Unique Visitors / +34% Y/Y Growth * Twitter - 26M Unique Visitors / +660% Y/Y Growth * LinkedIn - 15M Unique Visitors / +85% Y/Y Growth * Number 1 activity on the web: http://www.youtube.com/watch?v=sIFYPQjYhv8 * This is amazing when compared with 304M Population of the United States! How can you access all of these online customers? Microsoft Office Live Small Business * Free hosted websites for small businesses (500 MB storage - I have a site with 55+ pages that is only using 5MB!) * Imagine a start-up business paying only $14.99/year for a fully functional and very easy to update website! * I have personally created websites for small businesses in less than 5 hours. They are literally online within 1 day! * 100 Free email addresses with a custom domain name * Free online document storage and sharing - collaborate online w/customers/partners/employees! * Free Contact Manager - manage sales opportunities, contact information, and track customer interactions * Free Technical Support Advertise * Bing Local Listing - FREE! * Google Local Business - FREE! * Social Media - FREE!

1. Social Media
By Lisa Palmer
Twitter- @palmerlisac
Facebook-
http://www.facebook.com/#!/
LisaWilliamsPalmer
LinkedIn-
http://www.linkedin.com/pub/l
isa-palmer/2/193/822
Tulsa TechFest 2010
“It’s ALL Geek to Me!”
November 12, 2010

3. What is Social Media?
Why Should We Care?
What can we
use it for?
How do others use it?
I just don’t have time
for social media.
http://Social Media Glossary

4. Social Media is

5. Blogs
Wikis
Podcasts
RSS
Mashups
Social Networks
Microblogs
Social Bookmarking
Message Boards
Video Sharing Sites

6. Well…
sort of.

7. Social Media
Really
is…

8. A conversation…

9. That is powered by…

10. Blogs
Wikis
Podcasts
RSS
Mashups
Social Networks
Microblogs
Social Bookmarking
Message Boards
Video Sharing Sites

11. It is a conversation between…

12. Companies…

13. Partners…

14. Customers…

15. …People!

16. The social media
conversation is…

17. Not Organized &…

18. Not Controlled.

19. Why Should We Care?

20. 124M Unique Visitors / +202% Y/Y Growth
84M Unique Visitors / +34% Y/Y Growth
26M Unique Visitors / +660% Y/Y Growth
15M Unique Visitors / +85% Y/Y Growth
304M Population of the United States
Number 1 activity on the web:
http://www.youtube.com/watch?v=sIFYPQjYhv8

23. BECAUSE VISITING SOCIAL SITES IS NOW THE MOST POPULAR
ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL.
Nielsen - What Americans Do Online: Social Media and Games Dominate Activity, June 2010
REASON #3

37. What Can We Use It For?

40. IT’S NOT A FAD.
IT’S A FUNDAMENTAL
SHIFT IN THE WAY
WE COMMUNICATE!

41. The old communication model
was a monologue

42. The average person is exposed to
3,000 advertising messages/day
& only 14% of people trust advertisement

43. 78%
OF PEOPLE TRUST THE
RECOMMENDATIONS
OF OTHER CONSUMERS

44. 14% VS. 78%
HMMM…

45. The new communication model is
dialogue

46. Which means it’s…
 TRANSPARENT
 INCLUSIVE
 AUTHENTIC
 VIBRANT
 CONSUMER-DRIVEN

48. So How Do We Get Started?
“It’s about conversations,
and the best communicators
start as the best listeners.”
Brian Solis, Social Media Manifesto

49. • Video Channel
• Bookmarking
Relevant
Content
• Mobile
Interaction
Understand Social Media Platforms
 Corporate blogs
 Disseminate information
 Receive customer feedback
 Demonstrate industry thought leadership
 LinkedIn
 Company Profile page
 Groups
 Answers
 Facebook
 Disseminate information
 Fan page
 Groups
 Twitter
 Disseminate information
 Engage in two-way conversation

50. A.
Listen

51. B.
Immerse yourself in the conversations

52. C.
Share some cool stuff

53. 53
Where do your consumers start
their day?
 58% of online consumers
check email as their 1st
online activity of the day
Conclusion: When creating
your campaigns or thinking of
social strategy, ensure you
create an integrated
marketing plan. Social works
best when integrated with
other traditional marketing
channels.

54. Tips & Tricks
 Cross promote within other social channels
 Spark community involvement through contests and
giveaways
 Use hashtags, use consistently
 Select top 3-5 keywords & use at least 1 in each comms
 Shortened URL services
 Subject matter expert guests
 Supplemental media buys on LinkedIn, Facebook,
YouTube (banners and CPC/CPA) to drive traffic to profile
pages

55. 55
How to approach social media

58. Take 15 minutes to ask
yourself these questions
and provide answers:
The exercise:
 Think about you audience.
 How are you reaching out to them now?
 How might you improve the
communication to the audience?
 What is their current opinion of TCC?
 What is valuable to them?
 What will be the most important vehicle
for persuasion: emotions, facts, stories
or something else?
 If they’re already listening to news and
facts about your organization, what are
they hearing?

59. Examples - Tulsa Corporate Employers:
Current Social Media Presence
 Facebook
 Twitter
 Facebook
 Twitter
 YouTube
 Facebook
 YouTube
 RSS
 RSS
 Facebook
 Flickr
 Twitter
 YouTube

63. Five reasons why a decision flow-
chart makes sense
1. Scalability – Staff can be brought into the
social media workflow quicker with simple
directions.
2. Consistency - A simple response policy
means that you’ll more likely respond as
one voice, instead of many disjointed
voices.
3. Alignment - You can ensure that tactical
responses on social media aligns with your
over-arching business goals.
4. Speed - The quicker foot-soldiers
understand protocol, the quicker comments
get responded to.
5. Smarts - Granting the ability for staff to
make decision on how to respond means
that legal council can spend time on
genuine legal issues.
By John Haydon
Example of Facebook Comment Decision Flow Chart
By Steve Heye of the YMCA of Metro Chicago