Celebrating World Pneumonia Day in Malaysia. Creating Penumococcal vaccination awareness.

1. Celebrating World Pneumonia Day:
Join the fight against Pneumococcal Disease!
Have you heard of Pneumococcal disease? Yes, it is indeed a mouthful. Despite being
relatively unknown to most, Pneumococcal disease is the leading cause of childhood morbidity
and mortality worldwide. However, did you know that Pneumococcal disease is the number one
vaccine-preventable cause of death in the world?
Pneumococcal disease is caused by the streptococcus pneumoniae bacteria and can lead
to pneumonia, meningitis and sepsis. Globally, pneumococcal disease affects 14.5 million
children younger than 5 years of age and more than one third of the deaths occur in Asia. So how
it is that such a prevalent virus continues to be virtually ignored in Malaysia?
In conjunction with World Pneumonia Day, Pfizer would like to invite you to find out
more about Pneumococcal Disease and to be a part of a new wave of Pneumococcal Disease
Awareness in Malaysia as an effort to advocate for the inclusion of the Pneumococcal Disease
vaccination into the National Immunisation Program (NIP). Join us on November 9th for a
Parent Training Session, Media Workshop cum Launch of A-B-C- website as a continuation
of our Aim for Broader Coverage campaign supported by the Asia Strategic Alliance for
Pneumococcal Disease Prevention (ASAP), SJ Echo and Pitter Patter.
Date: Wednesday, November 9th, 2011.
Parent Workshop 9.15am – 1.00pm
with Bruce Langoulant, an Advocate Specialist from Perth and an experienced parent whose
daughter acquired disabilities through pneumococcal disease.
Media Workshop Cum Launch of A-B-C- website 2.30pm – 6pm
Dialogue between Dato’ Dr Musa Mohd Nordin, Co-Founding Member, Asia Strategic Alliance
for Pneumococcal Disease Prevention (ASAP), Bruce Langoulant, Advocate Specialist and Dr
Vicknesh Wellupilai, Medical Director, Pfizer Malaysia.
Venue : Cy@M (Parent Workshop) & Do2@M, Mezzanine Level Sheraton Imperial Hotel,
Jalan Sultan Ismail, Kuala Lumpur.
* Attached with this invitation are the full programmes for the day.
For further information or to RSVP please contact Faye Lingarajan (faye.lingarajan@bm.com) / Irene
Yong (irene.yong@bm.com) at Burson-Marsteller Malaysia Tel: 03-2096 2200
World Pneumonia Day
Parent Workshop

2. Wednesday, November 9th 2011
Cy@M, Mezzanine Level
Sheraton Imperial Hotel
Programme
9.15am Arrival/Registration of workshop participants
9.30am Advocacy Workshop
• Opening Remarks and Introductions by Bruce Langoulant,
President COMO
• Introductions by each representative and sharing their story
and/or objectives on attending this workshop
• An Introduction to CoMO: Who, What and Why?
10.15am Continue Workshop – On Guidance and Support
• Tips on forming a support group
• Creating a sustainable organisation
• How partnerships can help
• Working with the health care system
• Communicating your messages
12.00noon Brainstorming/Discussion Session
• Forming a concusses and charting next steps
• Develop a plan of action for Malaysia
• Conclusions
1.00pm Lunch for Participants

3. World Pneumonia Day
Media Workshop and Launch of ABC Website
Wednesday, November 9th 2011
Do2@M, Mezzanine Level
Sheraton Imperial Hotel
2.30 pm Arrival of members of media
3.00 pm Introduction by Emcee
3.05 pm Welcome Speech by Ms Angel Choi, Country Manager
Pfizer Malaysia/ Brunei

4. 3.10 pm Introduction on Asia Strategic Alliance for Pneumococcal Disease
Prevention (ASAP) and Pneumococcal Disease in Malaysia
by Dato’ Dr. Musa Mohd Nordin, Co-Founding member, ASAP &
Consulting Paediatrician, Damansara Specialist Hospital
3.15 pm The roles and responsibilities of an Advocate by Mr Bruce
Langoulant, Advocate Specialist
3.25 pm Parents’ sharing session
3.55 pm The Prevention of Pneumococcal Disease – Who, What and Why?
Discussion between Dato’ Dr. Musa and Mr Langoulant and
Ms Angel Choi
4.25pm Official launch of A-B-C Website and Pledge Signing
4.30pm Voices of Parents for A-B-C (Aim for Broader Coverage)
4.40pm Question and Answer session
5.00pm End/Refreshments